Akay Flavours and Aromatics manufactures spices, essential oils, and natural colors. It was founded in 1995 and is based in Kerala, India, with locations worldwide. The document discusses Akay's objectives, industry profile, company profile, products, organizational structure, departments, SWOT analysis, findings, suggestions, and conclusion. It aims to understand Akay's functioning, strengths/weaknesses, and future scope.

1. ORGANIZATIONAL STUDY
AKAY FLAVOURS AND
AROMATICS
PRESENTED BY:
JINTO VARGHESE
BATCH 1

2. AKAY FLAVOURS AND
AROMATICS
 Founded in 1995 by A&P Group under the company’s
act 1956.
 Akay is an independent company, since June 2007,
belonging to the A&P Group based in Dubai, UAE
 Akay manufactures paprika and spice oleoresins,
natural essential oils, and natural colors for the global
food industry
 Akay has 160 employees primarily situated in
Pathanamthitta, Kerala
 Akay has a worldwide presence with own warehouses /
sales offices in USA, Europe, China and Japan.
 The company has got IS0 9001:2008 certificates for its
quality

3. OBJECTIVES OF THE STUDY
 It helps to understand actual functioning of the
Akay Flavours and Aromatics Pvt Ltd.
 To understand the functioning of each
department.
 To realize strength, weakness, opportunities and
threats of the organization.
 To understand the organizational structure.
 The future scope of the organization.
 To understand the theory with practical.
 To interact with highly qualified managers and
study their duties and responsibilities.

4. INDUSTRY PROFILE
 Spices are the currency of developing countries.
 The earliest literary record in India on spices is
the Rig Veda
 Spices constitute an important group of
agricultural commodities
 Spice is a dried seed, fruit, root, bark, or
vegetable substance
 used for flavouring, colouring or preserving food
 The spices board had set up the quality
evaluation & up gradation laboratory in 1990.

5. COMPANY PROFILE
 Established as a Private limited company
on 15 April 1995, under company’s act
1956.
 The company was originally promoted by
two NRI’s Engineer entrepreneurs Mr.
Alex Koshy and Mr. Rajendra Prasad
together established the company
 Concentrating only in the foreign market
 The company has got IS0 9001:2008
certificates for its quality

6. PRODUCT PROFILE
 Spice extract serves as an alternative to whole
and ground spices and provide flavours stability
and consistency required in the product
formulation.
 They can be customized to meet specific
product need for aroma, taste, colour, constancy,
stability
Spice extract fall under these categories:
 Essential Oil
 Oleoresins

7. PRODUCTS
ORGANIC SPICES ORGANIC OLEORESINS
 Black Pepper
 White Pepper
 Ginger
 Mace
 Nutmeg
 Cinnamon leaf
 Cardamom
 Vanilla
 Turmeric
 Clove bud
 Black Pepper
 White Pepper
 Ginger
 Mace
 Nutmeg
 Clove bud
 Cardamom

8. LIMITATIONS OF THE STUDY
 Time is a limitation to this study.
 Some information’s are based on personal
opinions.
 In deep study of each and every
department in the organization is not
possible.

9. ORGANIZATIONAL
STRUCTURE

10. MANAGING DIRECTOR
PRODUCTI
ON DEPT
MAINTENA
NCE DEPT
HUMAN
RESOURCE
DEPT
QUALITY
ASSURANCE
DEPT
MATERIA
L DEPT R&D DEPT
FINANC
E DEPT
MARKETI
NG DEPT
TECHNICA
L VP TECHNICA
L VP
SENIOR
MANAGER
HR
TECHNICAL
VP VP GLOBAL
SOURCING
SENIOR
MANAGER
FINANCE
GENERAL
MANAGER
MANAGER
ASST.
MANAGER
EXECUTIVE
MANAGER
DEPUTY
GENERAL
EXECUTI
VE
ASST.
MANAGER MANAGER
EXECUTI
VE SENIOR
OFFICER
SENIOR
OFFICER
ASST.
MANAGER
ASST.
MANAGE
R
OFFICER
SENIOR
OFFICER
EXECUT
IVE
SENIOR
OFFICER
OFFICER
JUNIOR
OFFICER
EXECUTIVE
SENIOR
OFFICER
SENIOR
OFFICER
JUNIOR
OFFICER JUNIOR
OFFICER
SENIOR
OFFICER
OFFICER
OFFICER
JUNIOR JUNIOR JUNIOR
SENIOR
MANAGE
R

11. FUNCTIONAL DEPARTMENTS
1. Human resource department
2. Production department
3. Material department
4. Maintenance department
5. Quality assurance department
6. Marketing department
7. Finance department
8. Research and development department

12. SWOT ANALYSIS

13. STRENGTHS
 Use of modern and automatic machine
 Efficient management.
 Commitment to customer satisfaction by keeping
National and International quality standards.
 High quality product.
 Increased awareness.
 100% EOU
 HACCP and ISO certification
 Largest manufacture of agro product in Kerala
 Swathanthra union - trade union.

14. WEAKNESS
 Product innovation is very poor as compared to
the competitors.
 Underutilization of installed capacity. The
company have huge machineries and well
developed laboratories but they are not using
up to the installed capacity
 Product is seasonal.
 Limited no. of local customers.

15. OPPORTUNITIES
 Globalization increased the opportunity for
the export extracts.
 The company can introduce of new
branches all over the world
 Product diversification is possible.
 Very few companies in the field.
 India is the largest producers in spices.

16. THREATS
 Increasing competition.
 Increasing price of raw materials.
 High manufacturing cost.
 The taste of customer is changing.
 Rules and financial policies in the exporting
countries.
 Unpredictable strikes and new taxation
policies.

17. FINDINGS
 The Company continuously strives to meet the
expectations of the customers.
 The company has 4th place in manufacturing
Oleoresins and Essential Oils in India.
 Co-operation between management and employees
are visible.
 The safety guidelines are not following strictly by the
employees .
 The Company is still modernized in many areas.
 Rising production cost because of increasing
expenditure.

18.  Unscientific pricing strategies.
 Customer service should be strengthened. No
customer service numbers is there.
 Welfare activities of Akay are noticed very
innovative.
 The environment friendly activities are
recommendable.
 The company has not faced any strike for past few
years.
 Quality Assurance Performance makes the product
process more valuable
 Inefficient supply chain mechanism.

19. SUGGESTIONS
 The company should follow fair pricing.
 Make the employees to follow the safety
measures strictly
 Try to cut down the manufacturing cost by
reducing expenditures
 Only experienced adult male workers at
danger machines.
 Provide awareness about the product to the
general public it will increase the sales of the
company.

20.  Reduce the number of intermediaries in the
distribution channel to make the supply chain
more efficient and effective.
 Proper training should be given to the
employees in maintenance department and
periodic coaching should be provided to all
employees as it helps in tactfully handle the
risks.
 Introduce latest technologies in the entire
mechanisms.
 Introduce innovative products according to the
trend and changing preferences of the customers
 Provide job opportunities for women also.

21. CONCLUSION
 Akay Flavours and Aromatics Pvt.Ltd is the best example in
the state for the best entrepreneurship and enjoy a good
market presence and reputation.
 The success behind Akay rests with the employees whom
forms part of Akay family.
 The study was done to analyse the practical aspects of
business management in the modern business scenario and
also to study the various functions of department in the
organization.
 Akay Flavours and Aromatics Pvt.Ltd as a 100% export
oriented unit.

22. THANK YOU….