Lakmé is an Indian cosmetics brand owned by Hindustan Unilever that started in 1950 at the request of Jawaharlal Nehru to produce beauty products domestically. It began as a subsidiary of the Tata Group and was later sold to HUL in 1996. Lakmé has grown to become a leader in the Indian cosmetics market with a wide range of products and over 200 salons across India. It faces competition from international brands but maintains popularity through innovation and celebrity brand ambassadors.

1. PRESENTEDBY
YOGASHREE
MBA- GENERAL
VELSUNIVERSITY

2. CONTENT
1. ABOUT LAKMÉ
2. HOW IT STARTED ?
3. HOW IT GREW ?
4. LIST OF PRODUCTS
5. DISTRIBUTION
PLACES
6. LIST OF SERVICES
7. GIFT CARD
8. PARTNERS
9. COMPETITORS
10. BRAND
AMBASSADORS
11. WEBSITE
12. SWOT ANALYSIS
13. CONCLUSION VELS
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3. ABOUT LAKMÉ:
Lakmé is an Indian brand of cosmetics
and salon services.
It is owned by Hindustan Unilever ltd
Founder: J.R.D. Tata, a French- born
Indian aviator and Ex-chairman of Tata
group.
Area survived: World wide VELS
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4. HOW IT STARTED ?
Lakme started as a 100%
subsidiary of Tata Group.
In 1950, Indian cosmetic
Lakme was started famously
because of the Prime
Minister, Jawaharlal Nehru,
was concerned that Indian
women were spending precious
foreign exchange on beauty
products, and personally
requested JRD Tata to
manufacture them in India
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5. In 1996, Tata sold off their stakes to
Hindustan Unilever Ltd, for Rs 200
Crore
After HUL started its new business
in the beauty industry by setting up
Lakmé Beauty Salons in India. Now
HUL having 220 salons in all over
India and also they have 130
franchise partners
HOW IT
GREW?
Even today, when most
multinational beauty
products are available in
India, Lakmé still
occupies a special place
in the hearts of Indian
women.
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6. LIST OF SOME
PRODUCTS
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7. DISTRIBUTION PLACES
1. HYPER MARKET
2. SUPER MARKET
3. DEPARTMENTAL
STORES VELS
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8. List of
services
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9. TRENDY
HAIR
STYLES
PERFECT
MAKE UP
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10. Colour your
hair
Take care,
hair
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11. Picture perfect
brides
BE BOLD,
NAILS
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12. Gift your
beloved ones
Lakme Salon Gift Cards have 12 months validity
from the day of purchase at no additional fees.
The card valid for lakme services only.
Starting price – Rs 1000 VELS
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13. Lakme Salon brings you TIGI’s idea of
keeping the art of hairdressing fresh,
dynamic and alive.
Lakmé Salon invites you to experience
Moroccan Oil at the hydrating and
restoring spa.
Hair colour, treatment, hair care to hair
styling with the professional hair care of
Schwarzkopf
Lakme Salon and Sothys together bring
you an advanced skin care experience and
expertise.
Lakme salon partners
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14. COMPETITORS
Revlon is one of the closest
competitors of Lakmé in the market,
and on social media as well. VELS
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15. BRAND AMBASSADOR
After kareena kapoor , it's now shraddha kapoor has
been roped in as the brand ambassador of lakme.
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16. Lakme website
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17. Swot analysis
Strengths
1. Brand
2. Vast range of
products and services
3. Innovative
performance
Threats
1. International brands
coming into the
domestic cosmetics
market can be a threat
to the market share
held by Lakme
2. Availability of cheap
local brand and
imitations
Opportunities
1. In India, today
peoples are more
interested in personal
grooming
2. Improving brand
image with top
models and fashion is
Weaknesses
1. High service cost
2. Product cost is high
3. If the gift card is lost
or stolen, no new card
will be issued and no
money will be
reimbursed
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18. Conclusion
Lakmé continuously innovates to offer a wide range of high
performance and world class color cosmetics, skincare products,
and beauty salons. Combining international cosmetic technology
with an in-depth understanding of the Indian woman’s needs,
Lakmé also offers its consumers a comprehensive beauty
experience through its products and services at the Lakmé Salons
and Studios.
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19. THANK
U
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