This document provides an overview of Vivanta by Taj Malabar hotel located in Kochi, India. It discusses the hotel's introduction, objectives, limitations, industry profile, company profile, product profile including room types and dining options. It also describes the hotel's organizational structure and functional departments. Finally, it performs a SWOT analysis and discusses findings and suggestions from the author's study of the hotel.
History of taj hotel, introduction, marketing mix of taj hotel product, price, place, promotion, physical evidence, process, people, targeteing of taj hotel, segmentation, and diffrentiation, overview of taj hotel
History of taj hotel, introduction, marketing mix of taj hotel product, price, place, promotion, physical evidence, process, people, targeteing of taj hotel, segmentation, and diffrentiation, overview of taj hotel
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
Presentation on Taj hotels, resorts & palacesSachin Pandey
Presentation on Taj hotels, resorts & palaces prepared only for educational purpose (part of research and coursework) in Niagara College, 2012 By Sachin Pandey.
The project discusses the competition set of hotels of Radisson Blu Hotel Delhi. Now, the hotel is facing some stiff competition from other hotels that are functional near it. Although, the list is quite long if we count the number of hotels functional near the Airport. But, the hotel has set up a competition set for its own. We have also discussed the parameters on which the competition set is made.
It is understood by the facts and data provided by relevant sources in the project that the industry is growing at a considerable rate.
At last, I have discussed the areas on which the hotel needs to work on to maintain its sam market share.
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
Presentation on Taj hotels, resorts & palacesSachin Pandey
Presentation on Taj hotels, resorts & palaces prepared only for educational purpose (part of research and coursework) in Niagara College, 2012 By Sachin Pandey.
The project discusses the competition set of hotels of Radisson Blu Hotel Delhi. Now, the hotel is facing some stiff competition from other hotels that are functional near it. Although, the list is quite long if we count the number of hotels functional near the Airport. But, the hotel has set up a competition set for its own. We have also discussed the parameters on which the competition set is made.
It is understood by the facts and data provided by relevant sources in the project that the industry is growing at a considerable rate.
At last, I have discussed the areas on which the hotel needs to work on to maintain its sam market share.
INTRODUCTION TO FRONT OFFICE:
the basics, such as the personnel under the front office department, their duties and responsibilities. and etc. SEE FOR YOURSELF.
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
The study report has been taken on the basis of both primary and secondary data to figure out ideal possibilities for the business current situation in the market to be comparable with other business competitors.
One of the best hotel chain in Pakistan. It is the part of Hashoo group which also operates Marriott hotel and Hotel One in Pakistan. Hashoo group also works in many other industries in Pakistan including health, education, finance, gas and manufacturing sectors.
Similar to Sharath organiations study at vivanta taj hotel (20)
3. INTRODUCTION
• Hotel is a place where a bonafide traveler gets shelter, food &
and other facilities for a pay, provided he is fit in a condition to
be received by the hotel. Basically hotel is a place home away
from home, where it caters & also provides shelter & various
other facilities
• Vivanta byTaj – Malabar situated onWillingdon Island with a
magnificent view of Cochin Harbor
4. OBJECTIVES OF THE STUDY
• To know the organizational aspects of a five star hotel.
• To study about the organization structure and it’s functioning.
• To familiarize with different departments and responsibilities of
various departments and department heads respectively.
• To analyze the strength, weakness, opportunities and threats of
the organization
5. LIMITATIONS
• Financial position of the firm is not mentioned.
• Due to busy schedule of Managers, it prevented lengthy
discussions.
• Time was a limiting factor.
• They were not willing to disclose some of the major information
6. INDUSTRY PROFILE
• The hotel industry is by nature and structure is international, a
multidimensional and worldwide in its operation and versatile in its
objectives of its earnings is almost indefinite
• It constitutes an important sector of tourist infrastructure of the
economy
• Categorized on the basis of :
1. Star
2. Size of hotel
3. Location
4. Segment
7. COMPANY PROFILE
• The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively
known asTaj Hotels Resorts and Palaces and are recognized as one ofAsia's
largest and finest hotel company
• The Company was started in 1902 by Jamshetji. N.Tata, its first property,TheTaj
Mahal Palace Hotel, Bombay
• In 1970s, the Company began a long term programme of geographic expansion
and development of new tourist destinations in India which led to its emergence
as a leading hotel chain in India
• Hotels operated by theTaj Group internationally are located in US, Australia,
Dubai, Maldives, Malaysia, Sri Lanka, the United Kingdom,Yemen and Zambia.
8. PRODUCT PROFILE
• Vivanta byTaj Malabar situated onWillingdon Island with a magnificent
view of Cochin Harbor.Vivanta byTaj Malabar is a fine balance between
yesterday and tomorrow
• EachVivanta has its own Motifs
1. Fishing and Rice Boat
2. Romance on Gundu Island
3. HighTea at Sea
4. Breakfast Cruise
5. Backwaters Cruise
9. Retreats
• SUPERIOR CHARM
• SUPERIOR CHARM - SeaView
• PREMIUM INDULGENCE - SunsetView
• SUPERIOR CHARM HERITAGE
• SUPERIOR CHARM HERITAGE - SeaView
• DELUXE ALLURE SUITE
• PREMIUMTEMPTATION SUITE
19. FUNCTIONAL DEPARTMENTS
1. Front Office
2. Security Department
3. House Keeping Department
4. Food & Beverage Department: a) Production b) Services
5. Finance Department
6. Materials Department
7. Engineering Department
8. Sales & Marketing Department
9. Human Resource Department
10. Learning & Development Department
32. STRENGTH
• Better quality of service
• Location advantage
• One of theirTop 10 favorite hotel spas in Asia
• Frequent customers.
• The Rice Boats restaurant has one of the most outstanding
wine lists in the world.
• High Brand image.
33. WEAKNESS
• They need a lot of investment.
• It’s very costly for the Indians to afford the tariffs and service
charges set byTaj hotels.
• Adaption to technological changes takes time.
• Operations bound by Government regulations
• Environmental Hazard from waste
34. OPPORTUNITY
• Spa clinic is opened to outsiders
• Untapped potential
• Rapid expansion in both International and Domestic
destinations
• Meeting growing demand in the budget and mid-market
segments.
• Extending the product portfolio
• Increase inTourist
35. THREAT
• Tsunami Attack
• Growing presence of international hospitality chains
competing in the Luxury and Business segments
• Terrorist attack
• Its huge competitors
36. FINDINGS
• High qualified, skilled and hardworking labor force
• Vivanta byTaj Malabar is having a very good reputation among
the people.
• Even though the Hotel is providing good quality service, the
expenses charged are high.
• Vivanta byTaj Malabar is equipped with adequate number of
staffs to meet the service needs of the customers
• The Hotel is having good quality and hygiene environment.
37. FINDINGS Cont.
• The various departments of the Hotel are interlinked through
computerization.This integrates the functions of the Hotel and
facilitates smooth functioning.TCS cloud computing is being
used.
• The Hotel takes systematic measures for the safe disposal of
waste materials.
• Maintaining a good relationship between management and
employees.
• Campus connect program to recruit students from various
colleges
38. SUGGESTIONS
• The Hotel should reduce the charge for services, so that the
service becomes more affordable to people and more people
will be attracted towards the hotel.
• Annual medical checkup for all workmen and employees. A
small amount can be deducted from the salary one time
• The Hotel should establish a system to receive the feedback
and opinion of employees so that the working system of the
hotel can be improved
39. SUGGESTIONS Cont.
• Since the technologies are changing day by day, the hotel
should ensure that they are getting updated with the changing
technologies that the hotel can provide high quality services to
customers.
• Introducing new incentive scheme for employees.
• Management should provide proper step for the management
of stress and mental tension faced by the higher official in the
company.