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Bcg analysis
Johnson & Johnson is a global healthcare company that produces pharmaceuticals, medical devices, and consumer products. It has 230 subsidiaries across 57 countries. Some of its most well-known consumer brands include Band-Aid, Tylenol, and Johnson's Baby Products. The company segments its products into pharmaceuticals, medical devices and diagnostics, and consumer goods. Within consumer goods, Johnson & Johnson has star products like baby shampoo and face wash. It uses a BCG matrix to analyze its consumer products portfolio.
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Bcg analysis
- 1. Johnson & Johnson ProductMix & BCG MATRICX Presentation by Kunal Kumar
- 2. Johnson & Johnson •Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. • Listed in Fortune 500 Companies • Ranked 1st among 50 top Pharmaceutical companies • 230 subsidiary companies with operations in over 57 countries. • Well-known consumer products are the BAND-AID Brand line of bandages, Tylenol Medications , JOHNSON'S BABY Products • Produced its first product in 1886 • Incorporated in 1887 • ROBERT WOOD JOHNSON served as the first President of the company. • In 1910, JAMES WOOD JOHNSON succeeded him as President. • William C. Weldon is the President (since 2002 Onwards)
- 3. Pharmaceutical Products Consumer Products MedicalDevices and Diagnostics Products Product of Johnson & Johnson are organized under following groups: Products of Johnson & Johnson Consumer Products Pharmaceutical Products Medical Devices and Diagnostics Products SEGMENTATION Johnson & Johnson
- 4. SEGMENTATION Pharmaceutical Products Medical Devicesand Diagnostics Products Consumer Products • Baby and Child Care • Skin Care • Oral and Wound Care • Women's Health Care • Nutritional Products • Over-the-counter Medicines • The Pharmaceutical segment of Johnson & Johnson is mainly on research & development. • Johnson and Johnson Medical Devices and Diagnostics segment produces wide range of new products which are used in many fields 1 2 3 Johnson & Johnson
- 5. Consumer Products Consumer Products •Baby and Child Care • Skin Care • Oral and Wound Care • Women's Health Care • Nutritional Products • Over-the-counter Medicines 1
- 6. Consumer Products Consumer Products •Baby and Child Care • Skin Care • Oral and Wound Care • Women's Health Care • Nutritional Products • Over-the-counter Medicines 1 Some of the Products in the Product Line of Baby & Child Care are as:- • Baby Massage Oil • Baby Hair Oil • Baby Soap • Baby Cream • Baby Body Lotion • Baby Powder • Baby Nappy Pads • Baby Shampoo • Baby wipes (NEW) • Baby toothbrush Some of the products in the product line of Skin Care are:- • Clean & Clear face wash • Clean & Clear Moisturizer • Clean & Clear Deep Action Cleanser • Neutrogena (Skin Care products) • Body Lotion etc. • Shower to shower
- 7. Pharmaceutical Products Pharmaceutical Products •The Pharmaceutical segment of Johnson & Johnson is mainly on research & development. 2 The Pharmaceutical segment of Johnson & Johnson is mainly on research & development. This segment bought more scope of medical needs across several areas such as cardiovascular & metabolism, infectious diseases & vaccines, pain, etc. Major of the brands are sold in US. Some of them include Topamax tablets, etc. Product Line Length of Johnson & Johnsonin Pharmaceuticals is huge. The products are for various Therapeutic uses such as:- o Anti Fungal o Anti-Infective o Cardiovascular o Contraceptive o Dermatology o Gastrointestinal and many more
- 8. Medical Devices andDiagnostics Products Medical Devices and Diagnostics Products • Johnson and Johnson Medical Devices and Diagnostics segment produces wide range of new products which are used in many fields 3 Medical Devices and Diagnostics products: o It includes a broad range of products distributed to Wholesalers, Hospitals & Retailers. o Used principally in the professional fields by Physicians, Nurses, Therapists, Dermatologists, Hospitals, Diagnostic Laboratories and Clinics. o Products include Cordis’ circulatory disease management products, DePuy’s orthopedic joint reconstruction and spinal care products. o Vistakon's ACUVUE Disposable Contact Lens. o One Touch Brand Blood Glucose Meters from LifeScan, Inc.
- 9. BCG Matrix ofJohnson & Johnson Consumer Goods Segment
- 10. BCG Matrix OfConsumer Goods Segment: Relative Market Growth Rate • Baby care products • Baby powder • Baby wipes • Skin care products • Over-the-counter and Nutritional Products • Baby Talc Powder in some countries.
- 11. BCG Matrix Relative Market Growth RelativeMarket Share • Skin care products • Over-the-counter and Nutritional Products
- 12. BCG Matrix Star Products Babyand beauty products Like • Johnson's Baby Shampoo • Clean & Clear face wash Relative Market Growth Relative Market Share • Baby care products • Beauty products
- 13. BCG Matrix • Babypowder • Baby wipes
- 14. BCG Matrix Dog Products •Baby Talc Powder is discontinued in USA and CANADA. • Baby Wipes are discontinued in UK Relative Market Growth Relative Market Share Baby Talc Powder Baby Wipes
- 15. Suggestions Johnson andJohnson is one of the most selling brand when it's comes to pharmaceutical and consumer products so there are chances that my may get trapped in controversy. So the company must try it's best to safeguard itself from different kinds of controversies. As the products of the company are highly demanded and it has gained good approach in the market with fast moving distribution channels there are chances that other competitors ( direct or indirect) may try to tarnish the image so Johnson & Johnson must try to protect itself from defamation. The company must be involved in continuous improvement and market research so that it could remain the position in which it is currently functioning.
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