The document summarizes research into conventions used across different media types including film trailers, magazine covers, and film posters. For film trailers, common conventions identified include showing the production company logo, title of the film, and age rating. Romantic comedy film trailers often show a "girl meets boy" scenario and are set in urban environments. Magazine covers generally feature the masthead, selling line, a main image without a background, and coverlines. Romantic comedy magazine covers commonly showcase the main cast without a background and use similar color schemes to the films. Film posters usually have a single main image, production company logo, film title, director/actor names, and release date. Romantic comedy posters tend to use
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2. Identifying conventions for all film
trailers
The first part of the trailer will most often show the logo of the production company, this
is most often the case with big names as it shows a brand the audience can trust to
produce high quality goods. By doing this it also shows the audience what type of film it is
and who its target at an example of this would be DreamWorks meaning the audience are
in for a high budget, family friendly film.
Another convention is that every film trailer will show the title of the film that its
promoting, the font and colour to this title also indicates a lot about the film, an example
of this is a comedy will use bright colours, showing a light hearted atmosphere compared
to a dark dingy font used for a horror film.
The next convention I wish to talk about is the BBFC age certification this is shown at the
end of a film trailer, this shows who is available to watch the film, films with a higher age
rating are likely to contain nudity and swearing.
3. Identifying conventions of form and
genre for romantic comedy film trailers
A typical convention for a romantic comedy film trailer is to show the girl meets boy
scenario, by doing this it shows the romantic side to the genre.
A convention for a romantic comedy film trailer is for it to be set in an urban environment,
this is because it is a location chosen more by younger people as a place to live.
Another convention used in the sexual innuendo, by having these it shows the comedic
aspect of the genre, however because of this it does sometimes increase the age rating
certificate of the film.
4. Identifying conventions in all magazine
covers
The masthead displays the name of the magazine, this has to be in a very recognisable
font as it forms as the branding for the magazine when displayed on a shop, this is often of
the left as in some stores only the left side of a magazine is visible.
Magazines often have a selling line, this is a short sharp line which shows the main
marketing point of the magazine.
It is conventional for most magazines to have on main image and that to be the only one
of the page, this image conventionally has no background and can be layered up to create
a busy, but still ordered front cover.
Its also conventional for magazine covers to have coverlines, these are used to show the
audience what other interesting articles are in the magazine because a magazine will have
more than just one main article.
5. Identifying conventions of form and genre
for romantic comedy magazine covers
Its conventional for the magazine front cover to have the main cast
members in a large picture without a background on it, this space can then
be filled with coverlines and layered on to show coverlines and other
articles inside the magazine.
Another convention is that the magazine company try to create a style that
uses the same colour scheme as the film produces. By doing this the
magazine company make the front cover more recognisable to fans of the
film.
6. Identifying conventions in all film
posters
The first convention that have found in film posters is that they all have one main image, as opposed to
several smaller images, they use on image as it draws attention and looks more professional.
Another convention is that the poster shows the production companies logo, this is a form of advertising
but also shows that the film comes from a popular big name. By showing who produced the film it also
can indicate the target market.
The name of the film is also on all film posters is the name of the film, this shows the audience what film is
being produced, the font and colour of the title should resemble the audience of the film.
Its conventional to have lots of names of peoples name on poster, these names should include the director
and at least the main actors and actresses names.
The final convention that I have found in all film posters is that they all have the films cinema release date,
this shows when the audience are able to view the film as posters often come out before the film is
released.
7. Identifying conventions of form and
genre for romantic comedy film posters
One convention I have noticed when researching into romantic comedy film posters is
that the majority of them have plain white backgrounds.These give a clean crisp
appearance to the poster.
Another convention I have found in romantic comedy film posters is that they use a large
amount of feminine colours this is due to females being the target audience for these
posters.