Codes and conventions of a film poster
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This document discusses the codes and conventions of film posters. It identifies the main purposes of film posters as persuading, promoting, and informing potential audiences about a film. Common elements found in film posters are identified as the film title, tagline, credits, central image, and release date. Examples of posters from three horror films are examined to identify these elements. The document concludes that learning the conventions will help the author effectively design their own film poster for their project "Eve" by incorporating these typical traits.
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Film poster- Conventions
The document outlines several common conventions used in film posters, including an anchoring main image featuring leading characters to provide visual appeal and convey the film's style and genre. Other conventions are a tagline that summarizes the narrative, the film title to provide context, names of actors and directors to attract audience appeal based on their celebrity status, a positive critic quote to validate the film's appeal, production credits, the film's website for more information, and the release date to build anticipation. These conventions are effective tools for informing potential audiences and attracting them to the promoted film.
Promotional package analysis
The document discusses different promotional methods for the film "The Last Exorcism Part 2". It analyzes the trailer, posters, and social media advertising. The trailer establishes a consistent style through imagery and font that can then be applied to posters and other promotions. Posters elaborate on characters and storyline while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and font for consistency across promotional materials.
Promotional package analysis
The document discusses different promotional methods for the movie "The Last Exorcism Part 2". Trailers use consistent imagery and fonts to clearly communicate what the film is about. Posters then build on the trailer by focusing on a single character, while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and fonts to maintain a consistent promotional campaign across formats.
Promotional package analysis
The document analyzes the promotional package for the film Inception. It discusses three key aspects: the trailer, poster, and press coverage. The trailer gives audiences a preview and allows them to form an opinion, while the poster provides intrigue to further research the film. Both the trailer and poster feature a physics-defying folded landscape scene to emphasize the mind-bending nature. Press coverage was also important, achieving critical acclaim in reviews and a unique Facebook game and YouTube video that related to the psychological thriller genre. Consistencies across the promotions, like a dark blue color scheme, bold sans-serif font, and portrayals of Leonardo DiCaprio in a sophisticated way, help craft the film's brand identity.
In what ways does your media product use
The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a film poster, magazine cover, and trailer created by the author. The poster uses conventions like a large bold title but develops it further by using all capital letters. The trailer uses lighting and angles to conform to film noir conventions and develop suspense. As an independent film, it could not use some conventions like starring actors. The magazine cover challenges the convention of placing the character's head over the title due to available images. Overall, the author examines how their work adheres to or transforms traditional media conventions.
Bourne legacy campaign
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the campaign's tagline and segmentation theme, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline and Renner imagery, and a website continuing the grey and segmented color scheme and style to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
Bourne legacy campaign
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the same tagline and segmentation technique, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline or Renner imagery, and a website continuing the grey and segmented color scheme and visuals to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
Evaluation question 1
The documentary produced closely followed the conventions of professionally made documentaries by filming interviews so the interviewee's eye line was in the top third of the frame from either the left or right side in close-up or mid shots. It also included titles identifying the interviewee and their relevance on two lines, and cutaways supporting what the interviewee said to cover edits and avoid jump cuts. Opening with vox pops and creating a title sequence with soundtrack also conformed to documentary conventions and linked the radio trailer to the full documentary.
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Film poster- Conventions
The document outlines several common conventions used in film posters, including an anchoring main image featuring leading characters to provide visual appeal and convey the film's style and genre. Other conventions are a tagline that summarizes the narrative, the film title to provide context, names of actors and directors to attract audience appeal based on their celebrity status, a positive critic quote to validate the film's appeal, production credits, the film's website for more information, and the release date to build anticipation. These conventions are effective tools for informing potential audiences and attracting them to the promoted film.
Promotional package analysis
The document discusses different promotional methods for the film "The Last Exorcism Part 2". It analyzes the trailer, posters, and social media advertising. The trailer establishes a consistent style through imagery and font that can then be applied to posters and other promotions. Posters elaborate on characters and storyline while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and font for consistency across promotional materials.
Promotional package analysis
The document discusses different promotional methods for the movie "The Last Exorcism Part 2". Trailers use consistent imagery and fonts to clearly communicate what the film is about. Posters then build on the trailer by focusing on a single character, while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and fonts to maintain a consistent promotional campaign across formats.
Promotional package analysis
The document analyzes the promotional package for the film Inception. It discusses three key aspects: the trailer, poster, and press coverage. The trailer gives audiences a preview and allows them to form an opinion, while the poster provides intrigue to further research the film. Both the trailer and poster feature a physics-defying folded landscape scene to emphasize the mind-bending nature. Press coverage was also important, achieving critical acclaim in reviews and a unique Facebook game and YouTube video that related to the psychological thriller genre. Consistencies across the promotions, like a dark blue color scheme, bold sans-serif font, and portrayals of Leonardo DiCaprio in a sophisticated way, help craft the film's brand identity.
In what ways does your media product use
The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a film poster, magazine cover, and trailer created by the author. The poster uses conventions like a large bold title but develops it further by using all capital letters. The trailer uses lighting and angles to conform to film noir conventions and develop suspense. As an independent film, it could not use some conventions like starring actors. The magazine cover challenges the convention of placing the character's head over the title due to available images. Overall, the author examines how their work adheres to or transforms traditional media conventions.
Bourne legacy campaign
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the campaign's tagline and segmentation theme, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline and Renner imagery, and a website continuing the grey and segmented color scheme and style to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
Bourne legacy campaign
The Bourne Legacy film campaign consisted of various marketing elements that maintained a consistent visual style. This included teaser posters with segmented images, full theatrical posters displaying the cast and release date, trailers that used the same tagline and segmentation technique, magazine covers featuring Jeremy Renner holding a gun, billboards with the tagline or Renner imagery, and a website continuing the grey and segmented color scheme and visuals to promote the film and merchandise. The goal was to create brand recognition and build audience awareness around the new Bourne film leading up to its August 2012 release date.
Evaluation question 1
The documentary produced closely followed the conventions of professionally made documentaries by filming interviews so the interviewee's eye line was in the top third of the frame from either the left or right side in close-up or mid shots. It also included titles identifying the interviewee and their relevance on two lines, and cutaways supporting what the interviewee said to cover edits and avoid jump cuts. Opening with vox pops and creating a title sequence with soundtrack also conformed to documentary conventions and linked the radio trailer to the full documentary.
Film poster blog research
The main purpose of a film poster is to promote an upcoming film and entice audiences to watch it. Film posters typically include the title, release date, main image featuring a character, and cast list to provide insight into the film and hint at its genre. Posters are usually released a few weeks to a month before the film to adequately promote and build hype among target audiences.
Q1. in what ways does your media product use develop or challenge forms and c...
Part of my response to Q1 of my A2 Media Coursework, this presentation is response to the poster and website
Question 1.
This media product uses and develops forms and conventions of real media products in several ways. It uses mirrors in shots like in Justin Timberlake's "Mirrors" video to convey emotion. It also uses dark makeup and hair like Marina and the Diamonds' "I Am Not a Robot" to suggest distress. Additionally, it incorporates text into the album cover image like Marina's "The Family Jewels." While it contains both narrative and performance shots like Beyonce's "Irreplaceable," the focus is more on performance which challenges conventions. It also takes performance shots on location unlike studio shots in videos like Maroon 5's "This Love."
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real media texts. It summarizes how the trailer uses conventions like including a love interest and establishing shots with friends. It challenges conventions by having the protagonist seek independence rather than romance. The poster uses conventions like a billing slate and tagline but challenges layout expectations. The magazine uses conventions like limited cover lines and slogan but challenges font consistency conventions. Overall the package applies appropriate conventions while being cohesive and intriguing for the target audience.
A2 Media Studies Film Magazine and Poster Research
This document analyzes conventions used in film magazine covers and posters. It examines three magazine covers and three film posters, identifying common elements such as bold titles, prominent images of characters or scenes, release dates, and awards or accolades. Overall, the document finds that the magazines and posters follow standard conventions like simplicity in design, use of primary colors, and including key information to promote the films.
ANCILLARY TASKS EVALUATION
The document discusses ancillary tasks to promote a short film, including a double page film review and poster.
The review uses conventions like large images, bold titles, and columned text. It promotes the film through positive reviews and synergy with the poster. The informal style suits magazines like Empire.
The poster targets 15-24 year olds with simplicity and a modern retro style matching the film. It draws the eye to the title using contrasting colors and emphasizes the main character. Connections to the film's themes of past/present and memory are made through the image and tagline.
Feedback indicates the tasks effectively target the audience and promote the film through continuity and implied quality, while revealing just enough
Movie Poster Codes and Conventions
This document discusses codes and conventions commonly used in movie posters. It explains that posters are meant to catch a passerby's eye and intrigue them about the film. Key elements discussed include using striking images, noticeable titles in contrasting colors, featuring popular actors/directors, positive quotes, memorable taglines, release dates, legal billing blocks, and ratings. The goal is to effectively brand and promote the film using standardized design techniques.
Evaluation 2
Evaluation 2
How effective is the combination of your main product and ancillary texts?
Media A2 Coursework
Q3
The document discusses how the media product uses and develops conventions from real media products as well as some ways it challenges conventions. It explores how conventions like synergy, narrative structures from trailers, and stylistic elements from posters and magazines were utilized. Some conventions were developed, such as adding new shot types to the found footage genre. Other conventions were challenged, such as not focusing on character development or using a single track of changing music for the trailer rather than multiple tracks.
Movie Poster Codes and Conventions
Movie posters aim to catch viewers' eyes and interest them in a film. Effective posters for mystery and thriller genres typically use dark colors and dramatic images that do not directly face the camera. Key elements of posters include the title in a large, contrasting font that matches the film's branding, listings of popular actors and directors, positive reviews or awards, a brief tagline summarizing the film's tone, the release date, legal credits, promotion of social media platforms, and ratings indicating appropriate audiences.
Film Posters
The document discusses key conventions of film posters, including:
- An eye-catching central image related to characters or setting.
- The title of the film carefully constructed in font, color, size and placement to be memorable and suggest genre.
- A tagline offering clues to genre and themes.
- Names of well-known actors, director or producer.
- Endorsements or awards.
- Production credits in small print.
Posters use images and text, like the title, stars' names and director, to encourage viewers to see the film. Analyzing posters involves considering these elements and what they suggest about the film's story, genre and tone.
Film posters 10
The document provides guidance for students to analyze a film poster by annotating how it creates meaning for its target audience. It lists techniques used in effective posters, such as use of photo/mise-en-scene to reflect genre, taglines, certification, credits, references to other works, and stars. Students are instructed to choose a poster and write a mini essay evaluating how it appeals to audiences through these techniques rather than just describing the poster. The document emphasizes that posters rely on audiences' previous understanding and use symbols and connotations to convey ideas in a few images.
Evaluation audience research pp
The document summarizes audience research conducted on a trailer and ancillary products for a film. Feedback was gathered through questionnaires, online comments, and a focus group of the target demographic (teenagers). Strengths of the trailer included following conventions and using relevant props. Weaknesses were an unclear narrative and lack of emphasis on costumes. Strengths of the ancillary products were their layout and color scheme. Weaknesses included uniform fonts and limited use of mise-en-scene from the film.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
How effective is the combination of your main
The document discusses the effectiveness of linking a film trailer to ancillary marketing materials like a poster and magazine. The trailer sets the theme that is reflected in the poster and magazine. Specifically, the poster features similar transitions, characters, and taglines as the trailer to remind viewers of it. While the poster and magazine attract different segments of the target audience, the color scheme is slightly inconsistent between the materials, which could detract from branding. Overall, the trailer, poster, and magazine are reasonably well-linked and collectively broaden the audience, though there is room for improvement in future projects.
EVALUATION: Question Five
The document discusses how the filmmakers attracted their target audience for their movie. They created movie posters and fliers to generate buzz. They used a cast of young adult actors and a crew around the same age to appeal to the target demographic. They promoted the movie through social media like Facebook and word of mouth to advertise without revealing details and create hype.
Media evaluation
The student created a film trailer, poster, and magazine to promote their film. These media products both challenged and followed conventions of their respective genres. The trailer used techniques like switching between color and black-and-white footage to challenge conventions. The poster included glowing effects on the characters but lacked a slogan, challenging some conventions. Feedback was gathered from the target audience to evaluate the media products and campaign.
Labeling the front cover of a Film Magazine
This document outlines the typical layout and elements found on the front cover of a magazine, including the masthead, central image, barcode/price, additional lines of text, banners highlighting priority articles, and thumbnail images. The main goals are to attract readers with prominent visuals and text that tease the key stories and sell the magazine.
Magazine feedback first draft
This document contains marking criteria for an ancillary task on a scale of 0-10. It lists criteria such as appropriate use of IT, layout conventions, variety in fonts and text size, language use, integration of images and text, use of camera shots, selection of subject matter, and photo manipulation. It then provides feedback on a student work rated at 5.5/10, praising the magazine conventions followed, engaging main image, and language use, while noting areas for improvement such as making the main image editing more subtle, proofreading text, shortening the puff description, and improving font cohesion.
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Film poster blog research
The main purpose of a film poster is to promote an upcoming film and entice audiences to watch it. Film posters typically include the title, release date, main image featuring a character, and cast list to provide insight into the film and hint at its genre. Posters are usually released a few weeks to a month before the film to adequately promote and build hype among target audiences.
Q1. in what ways does your media product use develop or challenge forms and c...
Part of my response to Q1 of my A2 Media Coursework, this presentation is response to the poster and website
Question 1.
This media product uses and develops forms and conventions of real media products in several ways. It uses mirrors in shots like in Justin Timberlake's "Mirrors" video to convey emotion. It also uses dark makeup and hair like Marina and the Diamonds' "I Am Not a Robot" to suggest distress. Additionally, it incorporates text into the album cover image like Marina's "The Family Jewels." While it contains both narrative and performance shots like Beyonce's "Irreplaceable," the focus is more on performance which challenges conventions. It also takes performance shots on location unlike studio shots in videos like Maroon 5's "This Love."
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real media texts. It summarizes how the trailer uses conventions like including a love interest and establishing shots with friends. It challenges conventions by having the protagonist seek independence rather than romance. The poster uses conventions like a billing slate and tagline but challenges layout expectations. The magazine uses conventions like limited cover lines and slogan but challenges font consistency conventions. Overall the package applies appropriate conventions while being cohesive and intriguing for the target audience.
A2 Media Studies Film Magazine and Poster Research
This document analyzes conventions used in film magazine covers and posters. It examines three magazine covers and three film posters, identifying common elements such as bold titles, prominent images of characters or scenes, release dates, and awards or accolades. Overall, the document finds that the magazines and posters follow standard conventions like simplicity in design, use of primary colors, and including key information to promote the films.
ANCILLARY TASKS EVALUATION
The document discusses ancillary tasks to promote a short film, including a double page film review and poster.
The review uses conventions like large images, bold titles, and columned text. It promotes the film through positive reviews and synergy with the poster. The informal style suits magazines like Empire.
The poster targets 15-24 year olds with simplicity and a modern retro style matching the film. It draws the eye to the title using contrasting colors and emphasizes the main character. Connections to the film's themes of past/present and memory are made through the image and tagline.
Feedback indicates the tasks effectively target the audience and promote the film through continuity and implied quality, while revealing just enough
Movie Poster Codes and Conventions
This document discusses codes and conventions commonly used in movie posters. It explains that posters are meant to catch a passerby's eye and intrigue them about the film. Key elements discussed include using striking images, noticeable titles in contrasting colors, featuring popular actors/directors, positive quotes, memorable taglines, release dates, legal billing blocks, and ratings. The goal is to effectively brand and promote the film using standardized design techniques.
Evaluation 2
Evaluation 2
How effective is the combination of your main product and ancillary texts?
Media A2 Coursework
Q3
The document discusses how the media product uses and develops conventions from real media products as well as some ways it challenges conventions. It explores how conventions like synergy, narrative structures from trailers, and stylistic elements from posters and magazines were utilized. Some conventions were developed, such as adding new shot types to the found footage genre. Other conventions were challenged, such as not focusing on character development or using a single track of changing music for the trailer rather than multiple tracks.
Movie Poster Codes and Conventions
Movie posters aim to catch viewers' eyes and interest them in a film. Effective posters for mystery and thriller genres typically use dark colors and dramatic images that do not directly face the camera. Key elements of posters include the title in a large, contrasting font that matches the film's branding, listings of popular actors and directors, positive reviews or awards, a brief tagline summarizing the film's tone, the release date, legal credits, promotion of social media platforms, and ratings indicating appropriate audiences.
Film Posters
The document discusses key conventions of film posters, including:
- An eye-catching central image related to characters or setting.
- The title of the film carefully constructed in font, color, size and placement to be memorable and suggest genre.
- A tagline offering clues to genre and themes.
- Names of well-known actors, director or producer.
- Endorsements or awards.
- Production credits in small print.
Posters use images and text, like the title, stars' names and director, to encourage viewers to see the film. Analyzing posters involves considering these elements and what they suggest about the film's story, genre and tone.
Film posters 10
The document provides guidance for students to analyze a film poster by annotating how it creates meaning for its target audience. It lists techniques used in effective posters, such as use of photo/mise-en-scene to reflect genre, taglines, certification, credits, references to other works, and stars. Students are instructed to choose a poster and write a mini essay evaluating how it appeals to audiences through these techniques rather than just describing the poster. The document emphasizes that posters rely on audiences' previous understanding and use symbols and connotations to convey ideas in a few images.
Evaluation audience research pp
The document summarizes audience research conducted on a trailer and ancillary products for a film. Feedback was gathered through questionnaires, online comments, and a focus group of the target demographic (teenagers). Strengths of the trailer included following conventions and using relevant props. Weaknesses were an unclear narrative and lack of emphasis on costumes. Strengths of the ancillary products were their layout and color scheme. Weaknesses included uniform fonts and limited use of mise-en-scene from the film.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
How effective is the combination of your main
The document discusses the effectiveness of linking a film trailer to ancillary marketing materials like a poster and magazine. The trailer sets the theme that is reflected in the poster and magazine. Specifically, the poster features similar transitions, characters, and taglines as the trailer to remind viewers of it. While the poster and magazine attract different segments of the target audience, the color scheme is slightly inconsistent between the materials, which could detract from branding. Overall, the trailer, poster, and magazine are reasonably well-linked and collectively broaden the audience, though there is room for improvement in future projects.
EVALUATION: Question Five
The document discusses how the filmmakers attracted their target audience for their movie. They created movie posters and fliers to generate buzz. They used a cast of young adult actors and a crew around the same age to appeal to the target demographic. They promoted the movie through social media like Facebook and word of mouth to advertise without revealing details and create hype.
Media evaluation
The student created a film trailer, poster, and magazine to promote their film. These media products both challenged and followed conventions of their respective genres. The trailer used techniques like switching between color and black-and-white footage to challenge conventions. The poster included glowing effects on the characters but lacked a slogan, challenging some conventions. Feedback was gathered from the target audience to evaluate the media products and campaign.
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Q1. in what ways does your media product use develop or challenge forms and c...
Q1. in what ways does your media product use develop or challenge forms and c...
A2 Media Studies Film Magazine and Poster Research
A2 Media Studies Film Magazine and Poster Research
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Labeling the front cover of a Film Magazine
This document outlines the typical layout and elements found on the front cover of a magazine, including the masthead, central image, barcode/price, additional lines of text, banners highlighting priority articles, and thumbnail images. The main goals are to attract readers with prominent visuals and text that tease the key stories and sell the magazine.
Magazine feedback first draft
This document contains marking criteria for an ancillary task on a scale of 0-10. It lists criteria such as appropriate use of IT, layout conventions, variety in fonts and text size, language use, integration of images and text, use of camera shots, selection of subject matter, and photo manipulation. It then provides feedback on a student work rated at 5.5/10, praising the magazine conventions followed, engaging main image, and language use, while noting areas for improvement such as making the main image editing more subtle, proofreading text, shortening the puff description, and improving font cohesion.
First draft
This magazine issue previews and provides exclusive information about several upcoming films in 2017, including the horror film "Eve" starring Grace Crawford, the hit film "The Highway Lane", and provides behind-the-scenes access to the films "Evil Dead", "Richie's Secrets", and "This is Now". It also includes previews of other anticipated 2017 films and comic con events.
Magazine cover analysis one
This magazine cover analysis compares the front covers of two magazines - Empire and Total Film. For Empire, the masthead is bold and prominent, centered around a striking image of James Bond to promote the new film. Additional images and buzzwords create excitement. The price is shown in small print as not the main selling point. Total Film similarly features a bold masthead centered around film. Its color scheme relates to the theme of the promoted film (Hunger Games) and a long shot image shows the protagonist. Both magazines aim to attract audiences with prominent stars and films while de-emphasizing price.
Poster two
The document is a teaser for an upcoming film titled "EVE" that questions how the main character Eve can survive if her fate has already been decided. It provides the film credits which include the director, writer, producers, production designer, director of photography, and executive producers. The teaser builds intrigue around Eve and her fate without providing much detail on the plot. It was produced by Pragmatic Productions.
Post production diary magazine
The document summarizes Grace Crawford's process of editing a photograph in Photoshop and designing a magazine cover in InDesign for her media studies project. She began by removing imperfections from the raw photo in Photoshop. She then experimented with hue, saturation and tones to create a darker, eerie effect. In InDesign, she imported the edited photo and added text, logos, and other design elements to layout the magazine cover. While pleased overall, she notes areas for improvement like the color scheme, text readability, and positioning of elements.
Magazine conventions researching the front cover
The document discusses various conventions used on magazine covers. The masthead is typically the largest font and identifies the magazine brand. The tagline provides more information about the theme and content. Main cover lines outline the featured articles to give readers a sense of the magazine's content. Additional conventions include cover lines around images, a skyline of smaller article previews, promotional flashes to entice readers, and small additional text with issue details.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
Experiment Two
The student conducted an experiment at lunchtime to see how people reacted to a camera with a sign saying it was recording. Some students engaged with the camera for fun, moving it around or following their friends with it. Others immediately covered their face upon seeing it. During the experiment, some students moved the camera to face them as they ate and socialized. They enjoyed the camera watching and following them, though one student eventually covered the lens. Most asked if it was really recording even though the sign made its purpose clear. The student received many responses to the questionnaire and will analyze the results.
Post production Diary-One/Two
Grace began editing the footage from their horror film production into a teaser trailer. She imported shots 1-20 and 34-40 from the shot log into Adobe Premiere Pro. Grace cut unnecessary parts from the footage and ensured the scenes flowed continuously. While editing, she explored different editing techniques to enhance the teaser trailer, such as speeding up footage. However, Grace encountered some problems with offline audio and footage that caused delays.
Production day diary two
The group met to film outdoor scenes for their horror trailer. They were concerned about interference from fireworks but were determined to complete the filming. The documenter applied theatrical makeup for blood effects and helped prepare. They then filmed scenes in a park from 3:10pm, using phone lights due to the dark setting. They captured character reactions and movements before packing up to film at a school later in the week. The day was successful and they obtained the desired footage, though a backup torch is recommended for future shoots.
Feedback One based upon the submission of our first drafty
This document provides feedback on a student video project, assessing it based on criteria like camera work, framing, shot distances, editing, sound, and titles. Overall the project meets some criteria well but needs improvement in areas like justifying camera movements, effective shot selection, rhythm in editing, and integrating sound and music to create more impact. The student is encouraged to consider the feedback and comments provided to strengthen their skills and earn a higher grade.
Production day diary three
1) The document describes a production day diary for a student film project taking place at Manshead School.
2) Scenes filmed on this day included Eve working quietly on a computer and receiving an anonymous warning email, as well as establishing shots of the school.
3) Creating a realistic anonymous warning email presented some challenges but the students were able to alter an email template to suit their purposes and it was successfully captured on camera.
Production day diary four
The film crew met at 3pm at Abi's house to refilm scenes from their horror film that needed improvement due to low light or other issues. They refilmed scenes of the characters walking home from school and scenes in the alleyway and park. The lamp post in the park broke during filming so they had to use phone flashlights instead and change their filming plans. Overall the refilling went well and the crew was happy with the improved footage and ready to begin editing.
Production diary day one monday 31st october
Grace Crawford documented her group's first day of filming for their horror teaser production. They filmed scenes at Kira's home and on nearby streets from 3:40-5:20pm. Grace played the character of Eve in most shots while her teammates Abby and Danielle directed and filmed. The group discussed shots and ensured they captured multiple angles to have options. They set up equipment properly based on past issues and prepared thoroughly. Grace felt they made good progress and can improve by trying new camera skills on future shoots.
Artefact learning
The document discusses the student's plans to create a photo mosaic for their EPQ artefact using hundreds of photos they took of their subject, "Darby", around the school without his knowledge over a period of 7 months. They researched how to make a photo mosaic and watched tutorials on Photoshop. They obtained a high-resolution photo of Darby's school profile photo to use as the base image. They practiced gridding and constructing the mosaic in Photoshop using their photos of Darby, which took over 4 hours to complete for over 100 photos. They aim to educate themselves on the technique to produce a strong final artefact that shows their surveillance skills and effort over the project.
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Grace is conducting secondary research for her EPQ on surveillance and needs to start planning her artefact. She will be exploring artists and existing works for inspiration.
Her current artefact idea is to secretly photograph her EPQ manager, Mr. Darby, over 8 months without him knowing, to see if people are truly aware of being watched. She will display the photos to examine attitudes towards surveillance.
Grace met with her photography teacher to discuss ideas. Potential options discussed include creating a photo mosaic portrait of Mr. Darby using many photos, or presenting photos in a sketchbook. Installation-style display was also considered but space may be an issue. Further research on installation artists could provide guidance.
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Similar to Codes and conventions of a film poster
A2 Media Studies Advanced Portfolio Evaluation
The document provides an evaluation of a candidate's media studies advanced portfolio, which includes a psychological thriller teaser trailer as the main product, along with a film magazine cover and poster as ancillary tasks.
The summary evaluates how the candidate's media products used and challenged conventions of real media, focusing on thriller and horror genres. Feedback was gathered from audiences throughout the process.
Various media technologies were used in the construction, research, planning and evaluation stages, including iMovie, Photoshop, YouTube and blogs to produce, analyze and gather feedback on the media products.
Covnentions
The document defines posters and advertisements, noting that posters use still images to give audiences a sense of a product, while advertisements use clips from films. Posters typically include the title, images of celebrities and characters, and credits for the film studio to promote the movie. Successful posters follow conventions like featuring the main title, some advertising text, and a central image that conveys the theme or setting of the film.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question 1
Our media product uses and develops conventions of real teaser trailers, posters, and magazines. For the teaser trailer, we included typical elements like a company ident, short clips around 2 seconds, voiceovers, and release date/social media promotion at the end. The poster and magazine had similar branding, main character images, slogans, and dates. Genre conventions like a high school setting and stereotypical characters were also followed. As an independent British film, our marketing methods would focus more on social media in line with typical institutional conventions.
Evaluation question 1
Evaluation question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conv...
This document is a media evaluation by Kathryn Hoverd of various media products she created for her A2 media work. It includes an evaluation of her final teaser trailer, magazine front cover, film poster, and early animation. She analyzes how her products used, developed or challenged conventions of real media. For her teaser trailer, she researched conventions of successful trailers, particularly romantic comedies, to inform her creation. Her evaluation identifies several key conventions her trailer adhered to including opening graphics, company logos, captions, varied shots, fast edits, and including the film title.
Evaluation question two
The document discusses ancillary texts for advertising a film. It describes creating a poster and radio trailer to promote the film. The poster design process included researching other films' posters and analyzing one from a similar genre film. The final poster incorporated elements from different drafts, including images from the film. The radio trailer included dialogue and sound effects from the film along with key details. In conclusion, ancillary texts are effective for attracting audiences and the poster and radio trailer created will help promote the film.
Question 2
This document discusses how the marketing strategy for the film "Fantastic Beasts: The Crimes of Grindelwald" was effectively planned and executed. It promoted the film across multiple platforms like posters, trailers, and social media in a coordinated way. The marketing emphasized the connection to the popular Harry Potter franchise to attract existing fans. Teasers were released to build anticipation for the film. Due to the large studio backing it, the film benefited from extensive promotion. The overarching theme of the marketing was to expand the Harry Potter world and appeal to both existing and new audiences.
Question 2
The document discusses the marketing strategy for a film called "The Conjuring". It explains that the film was promoted as being set in the same universe as the popular Harry Potter films in order to attract existing fans. A variety of promotional tactics were used, including teaser trailers, character posters, and significant social media advertising. Due to the involvement of major studio Warner Bros., the film received wider promotion than a typical movie. The marketing strategy focused on portraying the film as a magical journey intended to both appeal to existing Harry Potter fans and bring in new audiences.
Film campaign
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
Q2) how effective is the combination of
The document discusses research conducted to create an effective horror film trailer and magazine cover for a target audience aged 15-20. Primary research in the form of questionnaires was used to understand what the audience wants from a horror experience. Typical horror conventions like dark lighting and close-ups were employed to build suspense. Elements like sound, editing, and cinematography work together to create the right tone. The magazine cover and film poster both feature conventions seen in other horror marketing, like using red coloring and gory titles, to make the materials feel realistic and entice the target audience.
Question 2
The document discusses how a film distributor determines the marketing strategy, release dates, and platforms for releasing a film. It notes that popular films are typically released in cinemas first, while lower budget films may go straight to DVD. Promoting films through social media, posters, trailers, and magazines is seen as vital for attracting customers.
The document then analyzes the marketing of the film Fantastic Beasts and Where to Find Them. It details how the film was promoted as a prequel to the Harry Potter franchise to attract existing fans. Teaser posters, trailers, and character posters were released to build anticipation. Warner Bros. invested heavily in social media promotion. The overarching theme was
Evaluation
The document discusses how the author used and challenged conventions of the thriller genre in their media product. They conformed to conventions such as fast-paced editing and suspenseful music to make the product convincing. However, they also challenged conventions somewhat by having a female villain and showing the story from the villain's perspective. Audience feedback helped shape the product, and the author learned new media technologies like Photoshop and Issuu to aid their planning, research, construction and evaluations.
How effective is the combination of my main product and ancillary texts?
The document discusses the role of a film distributor in marketing and promoting a film. It explains that the distributor is responsible for deciding how the film is distributed across different viewing platforms like theaters, DVDs, and streaming services. They also control the film's release date and use various promotional techniques to generate awareness and excitement for the film. These can include premier events, trailers in theaters, advertising on social media, print media like posters and magazines. Lower budget films may go straight to DVD or streaming services, while still using promotions like trailers on TV and social media which target younger audiences. An example is also given of how Disney successfully marketed and promoted the 2017 film Beauty and the Beast through unified branding, targeting both
Evaluation
The target audience for the student's media project is 18-28 year-olds. Through research including questionnaires and focus groups, the student found that this age group is most interested in drama films and representation of adolescents. The combination of the student's teaser trailer, film poster, and magazine cover effectively promoted the film to this target audience by maintaining consistency in message and featuring the main actresses. However, feedback indicated the teaser trailer was longer than typical. For future projects, the student would improve time management and reduce excess footage during filming.
Evaluation
The target audience for the student's media project is 18-28 year-olds. Through research including questionnaires and focus groups, the student found that this age group is most interested in drama films and representation of adolescents. The combination of the student's teaser trailer, film poster, and magazine cover effectively promoted the film to this target audience by maintaining consistency in message and featuring the main actresses. However, feedback indicated the teaser trailer was longer than typical. For future projects, the student would improve time management and reduce excess footage during filming.
Evaluation
The document provides an evaluation of a short film project where the author was tasked with creating a 5 minute short film, film poster, and double page film review spread. It discusses how the film incorporated conventions like those in Barthes' Enigma theory to build tension. Research was conducted on films, genres, and industry conventions. The film was a drama-thriller genre targeting ages 16-25. Audience feedback found the main image and title most attractive. Lessons were learned about including more images to engage young audiences. Various software like Photoshop and Premiere Pro were used to construct the media products.
Evaluation 2
The combination of the film trailer and ancillary texts of a film poster and magazine cover was effective in promoting an urban drama film project. Each group member created their own poster and magazine cover after research. The trailer presented the same characters, themes, and colors as the ancillary texts to grab audience attention. Together, the trailer provided the foundation while the ancillary texts supported it by bringing in a larger audience, making the whole project more professional.
Evaluation question 1
The document discusses how the media products created for a school assignment used and challenged conventions of real horror movies and print media. For the poster, conventions like a sinister tagline, actor names and ratings were followed, while the font challenged conventions by using an unprofessional childish style. The magazine masthead followed conventions but the puff steering the magazine solely to horror challenged conventions. Overall, the projects balanced following real conventions while also innovating to better fit the intended horror genre and story.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses how the media product of a movie trailer uses and develops conventions of real movie trailers. It summarizes that the author researched thriller film trailers like Contagion to understand conventions around building suspense, tension, and mystery. Their trailer used techniques like close-up shots, ominous text, a voiceover, and an ambiguous ending to intrigue audiences, mirroring real thriller trailers. The accompanying poster and magazine cover also drew upon typical conventions of those media like credits, taglines, and layouts to seem like real promotional materials. Overall, the author aimed to create a believable trailer, poster, and magazine that developed genre conventions while putting their own spin on them.
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Codes and conventions of a film poster
- 1. Codes and Conventions of a Film Poster Grace Crawford, A2 Media Studies,
- 2. Introduction Within this presentation, it’s important that I expose myself to what film posters actually are, considering this is the next department of work I need to complete for our A2 coursework in contribution towards our film teaser trailer. Identifying with the codes and conventions can allow myself to produce my own ideas in order to produce my own text. This shall be another crucial stage within our work as of course, film posters are created to create hype for the film and to also expose it towards potential audiences, its three main purposes is to persuade, promote and inform audiences of the films existence in order to create hype and profits upon release of this film. A film poster is typically advertised across the country in order to expose the film names to as many audiences as it can in order to build up the popularity and fan base for the film, a film poster is typically seen on billboards, buses, malls and cinema in order to spread the word regarding this film and to gain recognition for this.
- 3. Continued… It is important for us to produce a poster regarding our film, Eve as well as undergo research into teaser trailers in order to cater towards these three main purposes for audiences as well as approaching our digital skills on the computer in designing a poster that can promote our project. I shall be soon producing a film poster based from our recent project, Eve, in which I aim to produce a poster that conforms to the representation of a genuine poster seen within the media industry, this piece of research undertaken now shall help me to identify with the codes and conventions in order for me to gain an understanding into how I could produce one. Exposing myself to this line of work shall benefit myself greatly as I aim to produce an authentic poster that shall go in sync with my films teaser trailer production. I shall now identify with the key conventions and codes that the common film posters present to me. Of course, as I have produced a horror teaser trailer I shall mostly be looking towards film posters that link to my chosen genre in order to help me to elaborate further and expand on my studies before creating my own media text in order to help guide me into creating a horror film poster that looks authentic and communicates meaning to our target audience.
- 4. Example One: Sinister, 2012, Director Scott Derrickson Film Title Tagline Producer names/previous success appeal Credits Central Image
- 5. Example Two: House on the end of the street, 2012, Director Mark Tonderai Film Title Film Review Actor/Actr ess Appeal Central Image Tagline Credit
- 6. Example Three: The Last Exorcism, 2010, Director Daniel Stamm Central Image Film review Tagline Release Date Film Title Film acknowledgm ents
- 7. Conclusion In conclusion, I have looked at previous film posters that I have applied throughout my research and found the conventional elements spotted within film posters are typically: Film Title Tagline Credits Main Image Release Date (Coming Soon) Overall this task has been effective for myself as it has allowed me to identify with the conventions and apply further for the production of my own horror production. I shall be taking into consideration of these traits and shall be incorporating towards my own ideas when I come to produce my own film poster to promote our groups film Eve.