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Film trailer analysis
I will be analysing a relevant film trailer to help me with ensuring that my production
work of my film trailer will be conventional and I have made good use of all four
technical elements.
The film trailer that I have chosen to analysis ‘How to be single’ (2016) 'How to be
single' Trailer
The Genre that I have chosenis Romanticcomedies
Keyconventionsof filmtrailers
Genre
Romanticcomediesare targetedtowardsthe femalemarket,mostlyyoungertomiddle ages.Often
marketedlike chickflicks. The storyline willoftenconsistof aheterosexualcouple whoare inlove or
endup fallinginlove.There alsohas tobe an aspectof comedyinthe film.There are a variety of
characters inthe trailersincludingthe characterseentobe the prize,there will alsobe villain
stoppingthe prizedcharacterbeingsomeoneelse’s.
Form
The firstconventionof thistraileristhe productionlogo,thisisusedtoshow whothe filmis
producedby, and alsoas a big companyitis a recognisable name. The nextconventionof formis
the lengthof the trailer,itslengthisalmosttwoanda
half minutes,thisgivesenoughfootagetoshow the
audience the plotandto getto knowthe characters, and
howeveritstill leavesthe audience wantingmore.
Anotherconventionof formisthe use of the guideline
screen,thistellsthe audience informationaboutwho
the filmissuitedfor.
Use of technical elements
Camerawork
The firstshot inthistrailerisa lowangle shotonthe twomaincharacters withinthe filmitthen
quicklychangestoa mid-shot,followedonbyan aerial establishingshotwhichlooksontothe city.
There isthena twoshoton the twomaincharacters,showingthattheyare havinga conversation.
Followedbyaseriesof close upsonthe internalsof a building.The nextmajorshottype isalong
shotover the citythisshowsa sense of scale. We see a lot of low anglesonthe trailer,mostlyaimed
towardsthe maincharacters. The endshots of the
videoconsistof differentanglesof twoshots;this
showsthe characters relationshipstowardseach
other. Thissong isalsotargetedto younger
people,thisissimilartothe film,andthisengages
the audience.
Sound
The firstsoundheard fromwithinthe traileris
music(soundtrack);thisparticularpiece is‘WorthIt’ – FifthHarmonyft. KidInk.The dialogue tothis
filmtrailerisloudandclear,howeveritdoesn’toverpowerthe soundtrackevenwhenbothare
beingheardat the same time.There isalsoa transitionsoundtomake transitionsmore seamless
and smooth. The noise that
can be heardisa soundeffect.
The langue usedisalsofunny,
therefore showingthatithas
a comedyaspectto it.
Editing
The use of intertitlesisfrequentthroughout thisfilmtrailer,thisallowsthe producerstointeract
withthe audience.Theyare able totell the audienceswhenthe filmsreleasedandotheraspects
theywill wanttoknowand findoutsuch as the actors
and actressesinthe film. The trailerconsistsof lotsof
fastpaced editing,thiscreatesamore interestingand
diverse experienceforthe audience. Italsogivesa
betterwayof showingsnippetsof alarge numberof
clipswithoutgivingtoomuchaway.Crosscuttingis
usedinthistrailerto show scenesina mixedorderof
whichtheyoccur. The editingissmoothaprofessional
thisgivesa highqualitytrailer.
Mise-en-scene
There are some revealingcostumesinthistrailer;these costumesare onthe femalesinthistrailer.
Thiscouldbe a way for the girlsto showthat theyare single
and wishtochange this.The settingof thistrailerisitthe city,
we can tell thisbythe establishingshotsthatshow the city
skyline.The traileralsousesbothhighandlow keylighting.An
example of this isinthe clubscenesthe lightingisdarkshowing
the nightlife.Anexampleof where the highkeylightingisused
isin the sauna thisbrightsettingshowsthe typicallylightingof
a healthspa.
Qualitiesof aneffective filmtrailer
Findings
I have foundoutwhat makesandeffective filmtrailer.The filmtrailerthatIwill be produce needsto
followthe conventionsthatIhave foundwhilstanalysing mychosenfilmtrailer.A filmtraileralso
needstoleave alastingimpressiononthe audience,asthisimpressioniswhatmakesthemdecideif
theywill watchthatfilm. Ihave alsofoundthe ideal lengthwhichatrailershouldbe itshouldgive
informationaboutthe filmbutnottoomuch. A filmtrailershouldintroduceafew of the main
characters butnot all of them.

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Film trailer analysis

  • 1. Film trailer analysis I will be analysing a relevant film trailer to help me with ensuring that my production work of my film trailer will be conventional and I have made good use of all four technical elements. The film trailer that I have chosen to analysis ‘How to be single’ (2016) 'How to be single' Trailer The Genre that I have chosenis Romanticcomedies Keyconventionsof filmtrailers Genre Romanticcomediesare targetedtowardsthe femalemarket,mostlyyoungertomiddle ages.Often marketedlike chickflicks. The storyline willoftenconsistof aheterosexualcouple whoare inlove or endup fallinginlove.There alsohas tobe an aspectof comedyinthe film.There are a variety of characters inthe trailersincludingthe characterseentobe the prize,there will alsobe villain stoppingthe prizedcharacterbeingsomeoneelse’s. Form The firstconventionof thistraileristhe productionlogo,thisisusedtoshow whothe filmis producedby, and alsoas a big companyitis a recognisable name. The nextconventionof formis the lengthof the trailer,itslengthisalmosttwoanda half minutes,thisgivesenoughfootagetoshow the audience the plotandto getto knowthe characters, and howeveritstill leavesthe audience wantingmore. Anotherconventionof formisthe use of the guideline screen,thistellsthe audience informationaboutwho the filmissuitedfor.
  • 2. Use of technical elements Camerawork The firstshot inthistrailerisa lowangle shotonthe twomaincharacters withinthe filmitthen quicklychangestoa mid-shot,followedonbyan aerial establishingshotwhichlooksontothe city. There isthena twoshoton the twomaincharacters,showingthattheyare havinga conversation. Followedbyaseriesof close upsonthe internalsof a building.The nextmajorshottype isalong shotover the citythisshowsa sense of scale. We see a lot of low anglesonthe trailer,mostlyaimed towardsthe maincharacters. The endshots of the videoconsistof differentanglesof twoshots;this showsthe characters relationshipstowardseach other. Thissong isalsotargetedto younger people,thisissimilartothe film,andthisengages the audience. Sound The firstsoundheard fromwithinthe traileris music(soundtrack);thisparticularpiece is‘WorthIt’ – FifthHarmonyft. KidInk.The dialogue tothis filmtrailerisloudandclear,howeveritdoesn’toverpowerthe soundtrackevenwhenbothare beingheardat the same time.There isalsoa transitionsoundtomake transitionsmore seamless and smooth. The noise that can be heardisa soundeffect. The langue usedisalsofunny, therefore showingthatithas a comedyaspectto it. Editing The use of intertitlesisfrequentthroughout thisfilmtrailer,thisallowsthe producerstointeract withthe audience.Theyare able totell the audienceswhenthe filmsreleasedandotheraspects theywill wanttoknowand findoutsuch as the actors and actressesinthe film. The trailerconsistsof lotsof fastpaced editing,thiscreatesamore interestingand diverse experienceforthe audience. Italsogivesa betterwayof showingsnippetsof alarge numberof clipswithoutgivingtoomuchaway.Crosscuttingis usedinthistrailerto show scenesina mixedorderof whichtheyoccur. The editingissmoothaprofessional thisgivesa highqualitytrailer.
  • 3. Mise-en-scene There are some revealingcostumesinthistrailer;these costumesare onthe femalesinthistrailer. Thiscouldbe a way for the girlsto showthat theyare single and wishtochange this.The settingof thistrailerisitthe city, we can tell thisbythe establishingshotsthatshow the city skyline.The traileralsousesbothhighandlow keylighting.An example of this isinthe clubscenesthe lightingisdarkshowing the nightlife.Anexampleof where the highkeylightingisused isin the sauna thisbrightsettingshowsthe typicallylightingof a healthspa. Qualitiesof aneffective filmtrailer Findings I have foundoutwhat makesandeffective filmtrailer.The filmtrailerthatIwill be produce needsto followthe conventionsthatIhave foundwhilstanalysing mychosenfilmtrailer.A filmtraileralso needstoleave alastingimpressiononthe audience,asthisimpressioniswhatmakesthemdecideif theywill watchthatfilm. Ihave alsofoundthe ideal lengthwhichatrailershouldbe itshouldgive informationaboutthe filmbutnottoomuch. A filmtrailershouldintroduceafew of the main characters butnot all of them.