The document discusses marketing strategies for the film "Looking For Eric" through different posters. It describes four posters that were designed to target different audiences: 1) Film buffs, promoting it as a Ken Loach film in black and white. 2) Football fans, featuring Eric Cantona. 3) As a quirky British comedy, showing Cantona playing trumpet among an ensemble cast. 4) As a romantic film, showing a couple and flowers that could represent romance or Cantona's love. The posters used visuals and colors to represent the film's genre and tone to different target audiences.