SlideShare a Scribd company logo
• In our last media lesson we was looking at the marketing aspects of the film
‘Looking For Eric’.
• At the beginning we were shown a number of different screenshots from the film
and identify what genre, certificate and what they represented etc. as a starter
activity, bearing in mind we didn’t know anything about the film.
• What I have been learning in lessons is that for films to reach a large audience
there needs to be different aspects within the film to then promote at different
target audiences. This may include designing different posters to appeal to
different audiences, playing up particular elements of the film. Also trailers could
choose particular scenes to try and promote to a new market. This marketing
technique was used within the promotion of the film ‘Looking For Eric’, they had
come up with lots of different posters which could all potentially be used to aim
at a particular group, although not all of the posters were used and ,many were
mock-ups, only differing from another poster with something as simple as the
font. Four ways in which they tried to promote the film were as a Ken Loach film,
a football movie, a romantic film and a quirky, British movie.
The first poster we looked at was aimed at film fanatics
and promoted as a Ken Loach film. Ken Loach is a famous
director among film buffs and is known for his gritty style
of films. The poster is black and white reinforcing the
grittiness of the film and also portraying it as a serious
movie. Also the character towards the front of the poster
is not very glamorous, looking like an ordinary man
wearing scruffy clothes. The setting of the poster, a brick
wall also promoted the realistic feel of the movie.
The next poster was aimed at football fans that may be
interested in the movie and the poster has heavy football
connotations throughout. The poster features football
star Eric Cantona as the key image, taking up the most
space on the page and the picture is on a billboard,
highlighting that he is famous. Also the smaller image in
the corner also portrays the football element of the film.
He is seen celebrating and wearing a football shirt,
looking up at the Cantona billboard. The colours in the
poster are also football related, being the colour red
which is the colour for the football team that Eric
Cantona played for Manchester United.
Another poster was a poster promoting the movie as a British,
ensemble comedy. British comedies are known for how they
differ from the usual Hollywood comedy and are usually very
quirky. The poster shows this through the top image of Eric
Cantona playing the trumpet; also as he is British that also
shows how it is a British film. The large ensemble is at the
bottom of the poster, also showing this element of British
comedies. They are shown to have typical characteristics that
are in comedies, such as the leader of the gang, the dopey one
and so on.
As you can see there is a couple standing together and
Eric Cantona above them, the couple may be standing
together and the flowers are a stereotypical idea of what
men give to women but in the poster the male is looking
up at Eric Cantona which could represent how the flowers
are actually for him which shows how the story of the film
could be about the males love for Eric and the female by
his side. The flowers may also represent the theme of the
film as it could be centred around romance. The colours
used in the poster are bright and eye catching, this could
represented how the film itself is also bright and may have
a happy storyline, it could also be a representation of the
theme and genre as it could be a romance. The colours
used in the font is red which is a colour that signifies both
love and the idea of Manchester united as red is the
colour that symbolises their team. Overall this lesson
helped us a huge amount as we were able to understand
how we are meant to evaluate posters and interoperate
them, we were also able to understand the different
representations within a poster.

More Related Content

What's hot

In what ways does your media products use, develop or challenge forms and con...
In what ways does your media products use, develop or challenge forms and con...In what ways does your media products use, develop or challenge forms and con...
In what ways does your media products use, develop or challenge forms and con...
ellad96
 
Evaluation 1
Evaluation 1 Evaluation 1
Evaluation 1
Alex-gerhard
 
Film Poster Codes and Conventions
Film Poster Codes and ConventionsFilm Poster Codes and Conventions
Film Poster Codes and Conventions
AlexKerrod
 
Evaluation 1
Evaluation 1 Evaluation 1
Evaluation 1
euddin1
 
Analysing Film Posters
Analysing Film PostersAnalysing Film Posters
Analysing Film Posters
Rachel Williams
 
Media c&c movie posters
Media c&c movie postersMedia c&c movie posters
Media c&c movie posters
Leigha Coade
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
euddin1
 
Magazine research and planning
Magazine research and planningMagazine research and planning
Magazine research and planning
tc160797
 
Illicit Obsession: New Theatrical Poster - The Process
Illicit Obsession: New Theatrical Poster - The ProcessIllicit Obsession: New Theatrical Poster - The Process
Illicit Obsession: New Theatrical Poster - The Process
GeorginaGilbey
 
Question 1
Question 1Question 1
Question 1
gabrielledavies15
 
Analysing movie posters
Analysing movie postersAnalysing movie posters
Analysing movie posters
gabrielledavies15
 
Magazine conventions
Magazine conventionsMagazine conventions
Magazine conventions
louisrprice
 
Campaign analysis
Campaign analysisCampaign analysis
Campaign analysis
Jamieleek
 
Question 1
Question 1Question 1
Question 1
mollietaylor
 
Film Poster Codes & Conventions
Film Poster Codes & ConventionsFilm Poster Codes & Conventions
Film Poster Codes & Conventions
Morgan-R
 
Codes and convention of posters
Codes and convention of postersCodes and convention of posters
Codes and convention of posters
Chelsea Jeanes
 
My movie campaign
My movie campaignMy movie campaign
My movie campaign
Jamieleek
 
Question 4 emilys
Question 4 emilysQuestion 4 emilys
Question 4 emilys
Emily Wallace
 
Analysis postersmagazines
Analysis postersmagazinesAnalysis postersmagazines
Analysis postersmagazines
tomharris2905
 
Attack the block poster review
Attack the block poster reviewAttack the block poster review
Attack the block poster review
Endrin Arifi
 

What's hot (20)

In what ways does your media products use, develop or challenge forms and con...
In what ways does your media products use, develop or challenge forms and con...In what ways does your media products use, develop or challenge forms and con...
In what ways does your media products use, develop or challenge forms and con...
 
Evaluation 1
Evaluation 1 Evaluation 1
Evaluation 1
 
Film Poster Codes and Conventions
Film Poster Codes and ConventionsFilm Poster Codes and Conventions
Film Poster Codes and Conventions
 
Evaluation 1
Evaluation 1 Evaluation 1
Evaluation 1
 
Analysing Film Posters
Analysing Film PostersAnalysing Film Posters
Analysing Film Posters
 
Media c&c movie posters
Media c&c movie postersMedia c&c movie posters
Media c&c movie posters
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Magazine research and planning
Magazine research and planningMagazine research and planning
Magazine research and planning
 
Illicit Obsession: New Theatrical Poster - The Process
Illicit Obsession: New Theatrical Poster - The ProcessIllicit Obsession: New Theatrical Poster - The Process
Illicit Obsession: New Theatrical Poster - The Process
 
Question 1
Question 1Question 1
Question 1
 
Analysing movie posters
Analysing movie postersAnalysing movie posters
Analysing movie posters
 
Magazine conventions
Magazine conventionsMagazine conventions
Magazine conventions
 
Campaign analysis
Campaign analysisCampaign analysis
Campaign analysis
 
Question 1
Question 1Question 1
Question 1
 
Film Poster Codes & Conventions
Film Poster Codes & ConventionsFilm Poster Codes & Conventions
Film Poster Codes & Conventions
 
Codes and convention of posters
Codes and convention of postersCodes and convention of posters
Codes and convention of posters
 
My movie campaign
My movie campaignMy movie campaign
My movie campaign
 
Question 4 emilys
Question 4 emilysQuestion 4 emilys
Question 4 emilys
 
Analysis postersmagazines
Analysis postersmagazinesAnalysis postersmagazines
Analysis postersmagazines
 
Attack the block poster review
Attack the block poster reviewAttack the block poster review
Attack the block poster review
 

Similar to Presentation1 sdfasf

23. looking for eric p
23. looking for eric p23. looking for eric p
23. looking for eric p
pardeep14
 
Looking for eric 2
Looking for eric 2Looking for eric 2
Looking for eric 2
mollysmith123
 
Looking for eric
Looking for ericLooking for eric
Looking for eric
mollysmith123
 
Taken Promotion
Taken PromotionTaken Promotion
Taken Promotion
Tia Maletta
 
Battleship powerpoint
Battleship powerpointBattleship powerpoint
Battleship powerpoint
evekingston
 
Lo 1 model text only
Lo 1 model text onlyLo 1 model text only
Lo 1 model text only
Heath Park, Wolverhampton
 
Question 2
Question 2 Question 2
Question 2
ginaallen290
 
Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2
ginaallen290
 
Film campaign
Film campaignFilm campaign
Film campaign
Jamieleek
 
Full Research
Full ResearchFull Research
Full Research
Charlie Atkin
 
The blair witch project
The blair witch projectThe blair witch project
The blair witch project
NicoleManley1
 
First question
First question First question
First question
ellad96
 
Looking for eric
Looking for ericLooking for eric
Looking for eric
Dalaksaline Vimelenthiran
 
X men day of the futures past campaigns
X men day of the futures past campaignsX men day of the futures past campaigns
X men day of the futures past campaigns
thehbk97
 
Conventions of a film poster
Conventions of a film posterConventions of a film poster
Conventions of a film poster
HanaEllis
 
Film posters
Film postersFilm posters
Film posters
aneeka32
 
Media Semiotic Analysis
Media Semiotic AnalysisMedia Semiotic Analysis
Media Semiotic Analysis
Ashton Parker
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
tyronece24
 
Mock poster research
Mock poster researchMock poster research
Mock poster research
Johno
 
Evaluation.pdf
Evaluation.pdfEvaluation.pdf
Evaluation.pdf
ClaraHennig
 

Similar to Presentation1 sdfasf (20)

23. looking for eric p
23. looking for eric p23. looking for eric p
23. looking for eric p
 
Looking for eric 2
Looking for eric 2Looking for eric 2
Looking for eric 2
 
Looking for eric
Looking for ericLooking for eric
Looking for eric
 
Taken Promotion
Taken PromotionTaken Promotion
Taken Promotion
 
Battleship powerpoint
Battleship powerpointBattleship powerpoint
Battleship powerpoint
 
Lo 1 model text only
Lo 1 model text onlyLo 1 model text only
Lo 1 model text only
 
Question 2
Question 2 Question 2
Question 2
 
Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2
 
Film campaign
Film campaignFilm campaign
Film campaign
 
Full Research
Full ResearchFull Research
Full Research
 
The blair witch project
The blair witch projectThe blair witch project
The blair witch project
 
First question
First question First question
First question
 
Looking for eric
Looking for ericLooking for eric
Looking for eric
 
X men day of the futures past campaigns
X men day of the futures past campaignsX men day of the futures past campaigns
X men day of the futures past campaigns
 
Conventions of a film poster
Conventions of a film posterConventions of a film poster
Conventions of a film poster
 
Film posters
Film postersFilm posters
Film posters
 
Media Semiotic Analysis
Media Semiotic AnalysisMedia Semiotic Analysis
Media Semiotic Analysis
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
 
Mock poster research
Mock poster researchMock poster research
Mock poster research
 
Evaluation.pdf
Evaluation.pdfEvaluation.pdf
Evaluation.pdf
 

More from elliehwright

Question 4v
Question 4vQuestion 4v
Question 4v
elliehwright
 
Question 1
Question 1 Question 1
Question 1
elliehwright
 
Question 3
Question 3 Question 3
Question 3
elliehwright
 
Question 3x
Question 3x Question 3x
Question 3x
elliehwright
 
Shank review
Shank review  Shank review
Shank review
elliehwright
 
Poster practice
Poster practice Poster practice
Poster practice
elliehwright
 
Little white lies
Little white lies   Little white lies
Little white lies
elliehwright
 
sadasd
sadasd sadasd
sadasd
elliehwright
 
Questionnair1
Questionnair1 Questionnair1
Questionnair1
elliehwright
 
Editing
Editing Editing
Editing
elliehwright
 
Editing
Editing Editing
Editing
elliehwright
 
Film poster
Film poster Film poster
Film poster
elliehwright
 
Our proposal
Our proposal Our proposal
Our proposal
elliehwright
 
Our proposal
Our proposal Our proposal
Our proposal
elliehwright
 
Our proposalgyhyh
Our proposalgyhyhOur proposalgyhyh
Our proposalgyhyh
elliehwright
 
Film names
Film names Film names
Film names
elliehwright
 
Lovefield
Lovefield Lovefield
Lovefield
elliehwright
 
Lovefield
Lovefield Lovefield
Lovefield
elliehwright
 
Introducing myself
Introducing myselfIntroducing myself
Introducing myself
elliehwright
 
Introducing myself
Introducing myself Introducing myself
Introducing myself
elliehwright
 

More from elliehwright (20)

Question 4v
Question 4vQuestion 4v
Question 4v
 
Question 1
Question 1 Question 1
Question 1
 
Question 3
Question 3 Question 3
Question 3
 
Question 3x
Question 3x Question 3x
Question 3x
 
Shank review
Shank review  Shank review
Shank review
 
Poster practice
Poster practice Poster practice
Poster practice
 
Little white lies
Little white lies   Little white lies
Little white lies
 
sadasd
sadasd sadasd
sadasd
 
Questionnair1
Questionnair1 Questionnair1
Questionnair1
 
Editing
Editing Editing
Editing
 
Editing
Editing Editing
Editing
 
Film poster
Film poster Film poster
Film poster
 
Our proposal
Our proposal Our proposal
Our proposal
 
Our proposal
Our proposal Our proposal
Our proposal
 
Our proposalgyhyh
Our proposalgyhyhOur proposalgyhyh
Our proposalgyhyh
 
Film names
Film names Film names
Film names
 
Lovefield
Lovefield Lovefield
Lovefield
 
Lovefield
Lovefield Lovefield
Lovefield
 
Introducing myself
Introducing myselfIntroducing myself
Introducing myself
 
Introducing myself
Introducing myself Introducing myself
Introducing myself
 

Recently uploaded

Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat  Leveraging AI for Diversity, Equity, and InclusionExecutive Directors Chat  Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
TechSoup
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
RitikBhardwaj56
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 

Recently uploaded (20)

Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat  Leveraging AI for Diversity, Equity, and InclusionExecutive Directors Chat  Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 

Presentation1 sdfasf

  • 1. • In our last media lesson we was looking at the marketing aspects of the film ‘Looking For Eric’. • At the beginning we were shown a number of different screenshots from the film and identify what genre, certificate and what they represented etc. as a starter activity, bearing in mind we didn’t know anything about the film. • What I have been learning in lessons is that for films to reach a large audience there needs to be different aspects within the film to then promote at different target audiences. This may include designing different posters to appeal to different audiences, playing up particular elements of the film. Also trailers could choose particular scenes to try and promote to a new market. This marketing technique was used within the promotion of the film ‘Looking For Eric’, they had come up with lots of different posters which could all potentially be used to aim at a particular group, although not all of the posters were used and ,many were mock-ups, only differing from another poster with something as simple as the font. Four ways in which they tried to promote the film were as a Ken Loach film, a football movie, a romantic film and a quirky, British movie.
  • 2. The first poster we looked at was aimed at film fanatics and promoted as a Ken Loach film. Ken Loach is a famous director among film buffs and is known for his gritty style of films. The poster is black and white reinforcing the grittiness of the film and also portraying it as a serious movie. Also the character towards the front of the poster is not very glamorous, looking like an ordinary man wearing scruffy clothes. The setting of the poster, a brick wall also promoted the realistic feel of the movie.
  • 3. The next poster was aimed at football fans that may be interested in the movie and the poster has heavy football connotations throughout. The poster features football star Eric Cantona as the key image, taking up the most space on the page and the picture is on a billboard, highlighting that he is famous. Also the smaller image in the corner also portrays the football element of the film. He is seen celebrating and wearing a football shirt, looking up at the Cantona billboard. The colours in the poster are also football related, being the colour red which is the colour for the football team that Eric Cantona played for Manchester United.
  • 4. Another poster was a poster promoting the movie as a British, ensemble comedy. British comedies are known for how they differ from the usual Hollywood comedy and are usually very quirky. The poster shows this through the top image of Eric Cantona playing the trumpet; also as he is British that also shows how it is a British film. The large ensemble is at the bottom of the poster, also showing this element of British comedies. They are shown to have typical characteristics that are in comedies, such as the leader of the gang, the dopey one and so on.
  • 5. As you can see there is a couple standing together and Eric Cantona above them, the couple may be standing together and the flowers are a stereotypical idea of what men give to women but in the poster the male is looking up at Eric Cantona which could represent how the flowers are actually for him which shows how the story of the film could be about the males love for Eric and the female by his side. The flowers may also represent the theme of the film as it could be centred around romance. The colours used in the poster are bright and eye catching, this could represented how the film itself is also bright and may have a happy storyline, it could also be a representation of the theme and genre as it could be a romance. The colours used in the font is red which is a colour that signifies both love and the idea of Manchester united as red is the colour that symbolises their team. Overall this lesson helped us a huge amount as we were able to understand how we are meant to evaluate posters and interoperate them, we were also able to understand the different representations within a poster.