The document discusses how the author utilized and challenged conventions in creating a film trailer, magazine cover, and poster for a media product called 'Keith & Terry.' It highlights the importance of researching existing conventions while also breaking certain rules, such as the 180 degree rule, to create a unique style and comedic effect. Additionally, the author emphasizes consistency in branding through repeated visual effects and actor names across different media products to reinforce audience recognition.

1. In which ways does your Media
Product use, develop or challenge
forms & conventions of Media
Products?

2. Before starting any of my tasks i
carried out research to help me
understand the existing common
conventions of the tasks i would
have been carrying out
throughout the year.
These are the common
conventions i found to be
associated with film trailers and
believe them to be present in
the majority of the teaser
trailers we see on a day to day
basis.

3. These are the common
conventions i found to be
associated with a film magazine
cover.
By doing research such as this
it helped me gain in
understanding of how to
construct a film magazine
cover in the most correct way
possible.
But of course with conventions
it is just as important to
challenge them as to follow
them so i have challenged them
as you will see in my product.

4. Again this is the
research i carried
out in order to
develop my
understanding for
how to construct a
film poster.

5. In my media products i have followed and used certain conventions as well as challenging them. For
Example i have used an institution in my film trailer as it is a common feature of all teaser trailers and
therefore gives my product a realistic feel to it.

6. Within my film trailer i have followed the majority of conventions from including
my actors and actresses names to the release date as well as the credits. By
following certain conventions of the film trailer it helps indicate to the audience
what type of media they are observing.

7. However, in terms of challenging the
conventions of Media Products within my film
trailer i have done so in several ways.
The first of which i am going to discuss is the
breaking of the 180 degree rule within my film
trailer.
I did this to create a certain sense of
disorientation as the two characters are
somewhat chaotic within the trailer and
this indicates comedy and chaos within the
trailer.

8. The use of intertextuality in the form of the note paper effect automatically links the audience to the
genre of comedy through the form of The Inbetweeners. The effect on the images during the film trailer
challenges the conventions because of the continuous use of the effect throughout the trailer. The
Inbetweeners use the effect at the start and then again at the end but i decided to use the effect
throughout as it has a lighter comedic feel to it.

9. As you can see on the left i have followed
several conventions of a typical film magazine
cover such as the month of the issue price
and barcode.
Other conventions such as the banner
including the free poster at the bottom of
the magazine occur every so often on a
magazine cover and not on each and every
one.
The articles named within the magazine is
another common feature to help entice the
reader into purchasing the magazine as other
features such as the poster do as well.

10. The note paper effect behind the main image
gives the whole product of Keith & Terry a
synergy to the trailer, poster and magazine as
well as having the intertextuality to The
Inbetweeners.
The use of the effect behind the image
challenges the conventions of a film magazine
as they never repeat the same image behind
the main image.
This works for my product because of the use
of the note paper throughout the production
of Keith & Terry products so the reader will
therefore associate the effect with the film.

11. Again i have followed certain conventions
such as the main title being the most
prominent on the poster. Institutions
being at the bottom of the poster along
with the people involved with the film is
another recognisable feature and
convention of a film poster.
Quotes from film magazines and
critiques are another common
feature i have used in my film
poster. The release date again
another common and in some
ways the most important feature
of the poster as the purpose of
the poster is to advertise the
release date.

12. In terms of challenging the
conventions i have included the fact
that you can now book your tickets
to see the film through the form of
Facebook which in itself is a new
media.
As it is a new form of booking
cinema tickets it is not a convention
of a film poster although it will
quickly become one.
Another way in which i believe i
have challenged the conventions is
by including the certification as the
film trailer and poster may mislead
the audience into thinking it is a
lower certification.

13. How effective is the combination
of your main product and
ancillary tasks?

14. I have used different techniques such
as the note paper effect throughout
also the colour scheme i have used
has become somewhat of a house
style for the Keith & Terry brand.
The institution i created is also used
throughout and is associated with the
film Keith & Terry as when the
audience sees the institution they will
immediately recognise that is
associated with the film.

15. By using this effect throughout
it reminds the audience when
they see this effect in all media
products such as the film
poster, magazine cover and film
trailer they will immediately
recognise that the effect is
associated with the film Keith &
Terry.
The actors names are
used throughout all three
media products creating
the consistency between
the products.
As well as the actors
names and institutions the
people involved with the
different roles in the film
are also mentioned
throughout.