Telkom has a strong culture called The Telkom Way, this presentation share how Telkom Indonesia Build and Activate The Telkom Way, Leaders is very important , because talking about culture is top down policy and you must have Role model, Culture Agent and Culture Activations team.

1. Dwi Heriyanto B
VP HCSM Telkom

2. Leadership Philosophy to be the Best as basic belief, requires two
things:
• Creating Harmony between Heart and Head and
• Implementing Synergy between Spirit and Strategy.
Leadership Principles to be the Star as core values, requires two
things:
• Lead by Heart is the principle to lead people as lead self – Heart/Rasa
• Managed by Head focus on managing organization and business to
win the competition using the logical thinking – Head/Rasio
Leadership Practices to be the Winner is the standard behaviors and
actions towards winner-mental .
• Mega thinking, Leader as Father, Energize People are the
implementation of Lead by Heart
• Corporate Strategy, Business Strategy and Functional Strategy
are the implementation of Managed by Head
4R
OlahRasio
Olah Ruh
OlahRasa
Olah Raga
Balanced
A Great Leader is about the harmony of
Managed by Head and Lead by Heart but also
balance in Rasio – Rasa – Ruh – Raga (4R)
- AY
Corporate Culture – Telkom Leadership Architecture

3. SPEED
“Our speed is our competitive advantage”
SOLID
“The Strength of the team team is each individual member.
The strength of each member is the team”
- Phil Jackson, coach Chicago Bulls - Ralph Waldo Emerson & AJS
SMART
“Work smart is not how hard you work, but
how much you get done”
- Jaspreet Kaur, Lecturer
The Telkom Way

4. 2015
PERSONAL
MEANING
2016
2017
2018
2019
2020
WAKE UP CALL
CULTURE ACTIVATION
• Building The Awareness and
Personal Meaning to all
employee
• Activate Culture on Culture
Activation Program
WARRANT CULTURE
AUDIT & ALIGNMENT TO
SYSTEM
The process/System
Enforce the Change &
Behaviours
Building digital culture and
ensuring to promote expected
behavior
CULTURE - INFUSING DIGITAL
CULTURE AND INNOVATION INTO
THE TELKOM WAY
- Activate Digital
Innovation
- Agile Way Of Working
- CULTURE M&M
CULTURE - INFUSING
DIGITAL & INNOVATION
TO SUPPORT CX
TO BE DIGITAL SOCIETY
SPONSORSHIP
Creating the Digital Humanism
“Recognize the Digital business
revolves around people value not
technology”
ORGANIZING ON LIVING IN
DIGITAL WORK-STYLE TO
DELIVER CUSTOMER
EXPERIENCE
We are
here!
Managing group with an aligned corporate culture ensures in giving Great customer experience
• Encourage Fitted Behavior
to Improve CX
• Boost Digital Innovations &
Agile Ways of Working
Corporate Culture Roadmap 2015-2020

5. FORMULATION SOCIALIZATION ACTIVATION LIVING
• Business
Performance
Growth
• Entropy Index
“Healthy”
• Increased
Employee
Engagement
• To be the one of
Telkom Group
Culture Heroes
• Action Plan ( Using 4 Pillar Framework)
• Committment
Understanding Conviction & Personal
Meaning
People Behavior change
which drive high
performance
• Creating “Buku Saku”
• Face to Face
Internalization
• E_Learning
• Fancy Artifact
• Cascading
Communication
• Employee hope &
Expectations Session
(15 Agustus 2018)
Implement the Action
Plan :
• Define Role Models &
Culture Agent
• Culture Agent On
Boarding Program
• Culture Activation
Program - Create
“Kipas Budaya”
• Calendar of Event
• Crazy Communication
• Monitoring
• Embedding Culture
to system
• Monitor & Measure
the effectiveness• Business
Challenge
• Current Work
Environment
• Employee
Engagement
• The Telkom Way
• Doing Appreciative Inquiry
3 Batchs, start on
September 2018
DRIVING CULTURAL TRANSFORMATION THRU BEHAVIORAL CHANGE
THE JOURNEY

6. CEO as a ROLE MODEL
Alex J.Sinaga
(CEO TELKOM GROUP)
“The Corporate Culture is Top Down,
Needs Role Model and Culture Agent”
“ I’am The
Role Model”
Culture Transformation : Commitment & Role Modeling

7. Culture Activation Framework: 4 Influence Levers to Work

8. Formulation
Philosophy to be the Best
Basic Belief: Always the Best
Principle to be the Star
Great Spirit: Solid – Speed – Smart
Practices to be the Winner
Key Behavior: Imagine – Focus –
Action
Socialisation
• Top down mechanism up to
the smallest unit
Activation
• Top down Role Model
• Build Change Agents
- Digital Culture
- Customer Experience
CHALLENGE
THE TELKOM WAY
Calendar of Event 2018
Calendar of Culture Action 2019
Regular Measurement of
Organizational Culture
Health Index
(CULTURE ENTROPY)
Culture Transformation : Formulation & Socialization are
Important things, but Culture Activation Is Everything

9. 201520162017
Calender of Culture Action 20192018
Calendar of Event

10. LeadersTalk Values

11. 11
Culture Agent On Boarding

12. The Way We Recharge The Spirit of Culture Agent
At Telkom Landmark Tower,
Jakarta
18-19 Desember 2018
Sharing each others
•The Most Inspiring Role Model
•The Most Inspiring Culture Agent/Booster
•The Most Admired Culture Activation Unit
Knowledge Sharing
•Priyantono Rudito, Tenaga Ahli Menteri Pariwisata
•Yoris Sebastian, OMG (Oh My Goodness) Creative consulting
Management Update
•Dharma Syahputra, VP HC Strategic Management
Sport & Art
Reflection
OBJECTIVE
 Recharging spirit of Culture Agent/Booster in implementation of culture
activation
 Providing motivation to improve Culture Activation
 Giving Insight to Culture Agent/Booster regarding the value of Focus towards
business performance achievement
 Improving Collaboration between Culture Agent/Booster
Culture Agent MEET & GREET - Querterly

13. Aktivitas Kipas Budaya “Si JAMPANG”
Jurus#3 : SANDAL CEPOT
Waktu : Sepanjang Tahun (sesuai kebutuhan masing2 unit/bagian)
KIPAS Budaya ITSS – Samurai Gen IT
Digital Games, Building Solidity
Together Solving The Problem
Using Public
Transportation
Using GPS to find
the Way
Creative & FUN
Smart & Sport
Culture Activation Unit

14. Easy & Fun in Understanding “THE CULTURE”
Promoting Digital Culture Quiz

15. ONDESK ASSESSMENT
ONSITE ASSESSMENT BOOTH EXHIBITION
AWARDING
6 July 2018
Telkom Landmark Tower, Jakarta
FINAL PRESENTATION
2 - 4 July 2018
R. Infokom, lt 8 Japati Bandung
23 April – 4 May 2018
16 – 31 May 2018
148 Participant
From 77 Companies
& Institutions
Join in this event
BENCHMARKING
Finalist &
Booth Exhibition19
We Seek The Commitment on Planning , Consistent Implementation & Business Impact of Culture Activation
Finding The Telkom Group Culture Heroes 2018

16. (Diarium; EMSHUB; Satellite Office) (Workspace Facility) (Locker & Desk Facility)
Flexi Time / Flexi Place Open Workspace Clean Desk
Implementing The New Way of Working

17. Promoting Flexibility at Work
by Flexible Check In & Activity Management

18. Hackidea 2018
“Leading digital innovation” is elaborated as the Group’s
mission statement, yet many leaders perceive that current
infrastructure in place is yet to foster, or let alone encourage a
culture of innovation”
461
259
In 7 regional
MEDAN JAKARTA BANDUNG SURABAYA SEMARANG BALIKPAPAN MAKASSAR
Innovation Culture: Activating Massive Hack Idea
Hackidea 2019
681
227

19. 19
The Rise of Team
Based Organization
& Experts
Optimization
Key Objectives
 Build a disruptive Digital Talent Management pipeline
 Live life Digital Culture into mindset & practices
 Disruptive Learning Model based on the the job learning
 Create an Innovation Platform which incubates great ideas from stretch
 Winning trust of Millenials Talents
Culture Transformation : Telkom Innovation Lab
Developing Innovation Management platform to embrace the future

20. Indeks Entropi tetap,
Engagement dan
Financial
Performance naik
Organizational Health
Index 86%
Employee Engagement Survey
Employee Engagement Index
2015 : 89.2%
2016 : 89.47%
Employee Engagement Survey
“Saya ingin menjadi bagian dari
keluarga besar Telkom Group
sampai dengan pensiun”
Voice of Employee
Reff: Gartner
Culture Activation: What was impact on Business?

21. 2
Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.
-Mahatma Gandhi-