A Four Field Matrix is an effective model for planning, organizing and making decisions. It is a two-dimensional chart that consists of four equal-sized quadrants, each will describe different aspects of information.

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Four-Field Matrix
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
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Definition
The Four-Field Matrix is an effective model for planning, organizing,
prioritization and making decisions.
Four-Field Matrix 2

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Definition
It is a two-dimensional chart that consists of four equal-sized quadrants.
Four-Field Matrix 3
Each quadrant describes different aspects of information.

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Definition
This model serves as a valuable tool for structuring ideas and information
in a logical and systematic manner.
Four-Field Matrix 4
Complex problems can be broken down into easier to handle groups by considering
the two most important characteristics (represented on the X and Y axes).
X axis
Y axis

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Applications
As an illustration, teams may select
the most appropriate improvement
projects based on two important
criteria: project impact and the level
of effort required.
Four-Field Matrix 5
In their context, these two criteria are more important than other criteria such as
cost and time.
Subsequently, they will proceed to utilize the matrix and identify which projects
deliver greater results relative to the effort required.
Quick Wins Major
Projects
Postpone Postpone
-
IMPACT
+
- EFFORT +

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Applications
A four-field matrix can be used in many other scenarios,
including but not limited to the following:
Four-Field Matrix 6
Project methodology
matrix
Product market
growth Matrix
SWOT matrix
Value cost matrix
Power-interest matrix
Mission and core
competencies matrix
Importance-urgency
matrix
Project prioritization
matrix
Cost relevancy matrix

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Importance-Urgency Matrix / Eisenhower Matrix
An importance-urgency matrix is an effective method for organizing activities and
priorities.
Four-Field Matrix 7
Do First Do Soon
Push Back Avoid
-
Importance
+
+ Urgency -
Used to prioritize work and personal activities based on the Eisenhower method.

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SWOT Matrix
Used to evaluate the strategic position of an organization.
Four-Field Matrix 8
Strengths Weaknesses
Opportunities Threats
External
Internal
Positive Negative
It allows the organization to look deeply within itself to understand the factors that
influence its ability to achieve its goals.

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Power-Interest Matrix
Classifies stakeholders according to the power they hold and how likely
they are to be interested in a project or change effort.
Understand Engage
Monitor Consider
-
Power
+
- Interest +
Four-Field Matrix 9

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Project Prioritization Matrix
Helps selecting the projects that will have the greatest impact with the least
amount of money, time or effort.
Four-Field Matrix 10
Quick Wins Major
Projects
Postpone Postpone
-
IMPACT
+
- EFFORT +

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Project Methodology Matrix
Helps selecting the methodology for problem solving and process
improvement.
Four-Field Matrix 11
JUST-DO PMP
KAIZEN SIX SIGMA
Causes
Unknown
Causes
Known
Short Time-Span Long Time-Span

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Steps for Creating a Four Fields Matrix
Four-Field Matrix 12
Think about and decide what you really want
• Determine the type of matrix appropriate for your situation.
• Determine the two most important characteristics to place on the X and Y axes.
• Draw the matrix and identify the four quadrants.
• Sort your ideas and information in the appropriate quadrants of the matrix.

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Example - Digital Marketing Ideas
Four-Field Matrix 13
A team worked together to generate ideas for enhancing digital marketing strategies
within a company based on two criteria: cost and relevancy.
Cost
Relevancy High
Low
High
Low
Paid advertising
Referral program
SEO
Cross-promotion
Testimonials
Email marketing
Professional videos
Target audience engagement
Webinars
Social media

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Further Information
A four-field matrix can also be applied to a wide range of other scenarios and contexts.
Four-Field Matrix 14
Manage priorities by comparing value to effort, impact
to difficulty, or enjoyment to purpose
In product portfolio management to analyze market
share and potential growth
In evaluating marketing campaigns by assessing their
impact in relation to timing

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