Agile Network India - Gurugram Title: Can Agile and AI work together? by Pramodkumar Shrivastav Date: 20th April 2024 Hosted by: The NorthCap University

5.  AI in OTT Overview:
 AI integration in OTT offers opportunities and challenges.
 AI algorithms personalize content, improve engagement, and optimize delivery.

6.  Challenges:
 Data Privacy and Security:
 Compliance with regulations like GDPR and CCPA.
 Implement robust data protection measures.
 Content Curation:
 Ensuring accuracy and relevance of recommendations.
 Mitigating biases in AI algorithms.
 Infrastructure:
 Need for scalable architecture.
 Real-time data processing and predictive analytics.
 Talent Acquisition:
 Shortage of skilled professionals.
 Importance of continuous training and upskilling.

7.  Best Practices:
 Ethical AI Principles:
 Prioritize fairness, transparency, and accountability.
 Conduct regular audits of AI systems.
 Collaboration:
 Foster cross-functional collaboration.
 Harness collective expertise for innovation.
 Continuous Learning:
 Encourage experimentation and iterative development.
 Optimize AI-driven features and functionalities.
 User Education and Transparency:
 Explain AI algorithms to users.
 Empower users with control over their data.