Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...Social Media Schweiz
Die Social Media 2.5 Conference fand am 23. Mai 2012 im Technopark in Zürich statt. Die Präsentationen der einzelnen Referate sind auf Slideshare aufgeschalten. Sämtliche Referate sind als Videocast unter www.socialmediaschweiz.ch/html/sm25.html kostenlos verfügbar.
Social Business Practices shared by IBM Vice President Sandy Carteribmvietnam
Sandy Carter, Senior Vice President, IBM shared her social business practices with Vietnam C-Level Clients, Partners and Media earlier this week. During the session, she discussed social business concept fundamentals, best global corporate practices and deployment roadmap recommendations.
Social Media 2.5 Conference | Research & Development: Innovationsnetzwerke al...Social Media Schweiz
Die Social Media 2.5 Conference fand am 23. Mai 2012 im Technopark in Zürich statt. Die Präsentationen der einzelnen Referate sind auf Slideshare aufgeschalten. Sämtliche Referate sind als Videocast unter www.socialmediaschweiz.ch/html/sm25.html kostenlos verfügbar.
Social Business Practices shared by IBM Vice President Sandy Carteribmvietnam
Sandy Carter, Senior Vice President, IBM shared her social business practices with Vietnam C-Level Clients, Partners and Media earlier this week. During the session, she discussed social business concept fundamentals, best global corporate practices and deployment roadmap recommendations.
Measuring Human Experiences Beyond the Customer.
Alberto explores the way we can understand and measure the positive relation between people and products. We can look beyond linear performance metrics and analyse this relationship in terms of qualitative experiences. How do we measure the quality of the time spent with the products? Is the intensity of the experience adjusted to its goals? What triggers the experience? How do the interaction patterns affect the perception of the brand? What's the meaning of the experience, what is left when the user closes the computer?
By Alberto Barreiro (ex ITV, Yahoo!)
Presented at UserZoom UX Seminar, 11th July 2012
Internal crowdsourcing @ Bosch – The why and the howLetsConnect
Since last 3 years, Bosch is actively driving its Enterprise 2.0 program with target to make Bosch a highly connected company where Bosch Connect (a.k.a IBM Connections) plays a vital role. Starting 2015, the vision of our Enterprise 2.0 program is elevated to drive Bosch towards an Agile Company. Among others, one of the important capability of an agile company is fast identification and utilization of its resources (skilled people, infrastructure and money). OASIS framework supports this by providing an environment where business opportunities can be kick-started across organizations and geographies using the crowdsourcing methods. The framework is technically supported by a new App in IBM Connections, jointly developed by IBM and Bosch.
Attendees will have the chance to understand how crowdsourcing methods can be used in an enterprise to make it more agile, flexible and faster. Additionally, attendees will experience the live demonstration of the new OASIS App in IBM Connections.
Conversational Architecture, CAVE Language, Data StewardshipLoren Davie
These are the slides from the presentation I gave at the Semiotics Web meetup group on Nov 1st 2014. In this talk I discussed the emergency of the ubiquitous Internet, how to discuss the design of contextual apps, and presented an approach to privacy concerns that are inherently connected.
Pervasive Computing : You're Already Knee Deep In ItRob Manson
Presentation for Web Directions South 2009 on Pervasive Computing that outlines 5 key metrics that can be used to measure how pervasive computing is collapsing your sense of space.
These measurements can be used to define and refine specific elements of a business model to make your operating and distribution platforms more pervasive.
Broadband world forum service delivery framework KPN presentationAlan Quayle
KPN's presentation at the Broadband World Forum 2010 at the session "Service Delivery Platform Evolution Revolution, Convolution, Amalgamation, Elimination or Virtualization."
KPN vision is to provide services to any device on any network at anytime. Eventually, it moves to "Everything-is-a-Service" model. From a user perspective consistent, on-par (Apple setting the bar) UX is one of the most important buying (and usage) motivation. Customer satisfaction efforts demand co-operation/partnership with others in the value chain, among which are (independent) developers, VARs, users, verticals, etc. Hence, services will encompass assets and capabilities from many different sources. Critical for this paradigm is fulfillment(including activation, registration, log-on), assurance and billing.
Evolution Of Hybrid TV Over The Top (Internet) TV and TV Everywhere Issue 2Alan Quayle
A reference text in the evolution of TV delivery. OTT (Internet) TV cannot be viewed as a silo, it must be considered in the wider evolution of the industry, across payTV, Free to Air, hybrid TV, TV everywhere, broadband, regulation, consumer trends and the interplay of actors across the TV ecosystem. If you would like a copy just email me at 'info (at) alanquayle.com'
Ambient Intelligence is a concept of future environment near us, with ubiquitous means hidden computing around us without electronics being visible...the future the way you everybody wants: ).
Ubiquitous computing is one of the most prodiously growing topic which will be covering all facets of life.In the course of ordinary activities, someone "using" ubiquitous computing engages many computational devices and systems simultaneously, and may not necessarily even be aware that they are doing so. This model is considered an advancement from the older desktop paradigm. More formally, ubiquitous computing is defined as "machines that fit the human environment instead of forcing humans to enter theirs".
Strategic UX - Rapid experience strategy techniques to help businesses succee...Eewei Chen
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
My talk talk centers on the fact strategic design is critical to the success of the business and pulls together his insights and leanings to help set those brave enough to take on this responsibility in the right direction. I also talk about how to straddle the cross roads and actively connect that emotional relationship between the business and design.
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
This talk and workshop helps you get into the right mindset and apply techniques that prove the enormous value of UX at a strategic level.
Measuring Human Experiences Beyond the Customer.
Alberto explores the way we can understand and measure the positive relation between people and products. We can look beyond linear performance metrics and analyse this relationship in terms of qualitative experiences. How do we measure the quality of the time spent with the products? Is the intensity of the experience adjusted to its goals? What triggers the experience? How do the interaction patterns affect the perception of the brand? What's the meaning of the experience, what is left when the user closes the computer?
By Alberto Barreiro (ex ITV, Yahoo!)
Presented at UserZoom UX Seminar, 11th July 2012
Internal crowdsourcing @ Bosch – The why and the howLetsConnect
Since last 3 years, Bosch is actively driving its Enterprise 2.0 program with target to make Bosch a highly connected company where Bosch Connect (a.k.a IBM Connections) plays a vital role. Starting 2015, the vision of our Enterprise 2.0 program is elevated to drive Bosch towards an Agile Company. Among others, one of the important capability of an agile company is fast identification and utilization of its resources (skilled people, infrastructure and money). OASIS framework supports this by providing an environment where business opportunities can be kick-started across organizations and geographies using the crowdsourcing methods. The framework is technically supported by a new App in IBM Connections, jointly developed by IBM and Bosch.
Attendees will have the chance to understand how crowdsourcing methods can be used in an enterprise to make it more agile, flexible and faster. Additionally, attendees will experience the live demonstration of the new OASIS App in IBM Connections.
Conversational Architecture, CAVE Language, Data StewardshipLoren Davie
These are the slides from the presentation I gave at the Semiotics Web meetup group on Nov 1st 2014. In this talk I discussed the emergency of the ubiquitous Internet, how to discuss the design of contextual apps, and presented an approach to privacy concerns that are inherently connected.
Pervasive Computing : You're Already Knee Deep In ItRob Manson
Presentation for Web Directions South 2009 on Pervasive Computing that outlines 5 key metrics that can be used to measure how pervasive computing is collapsing your sense of space.
These measurements can be used to define and refine specific elements of a business model to make your operating and distribution platforms more pervasive.
Broadband world forum service delivery framework KPN presentationAlan Quayle
KPN's presentation at the Broadband World Forum 2010 at the session "Service Delivery Platform Evolution Revolution, Convolution, Amalgamation, Elimination or Virtualization."
KPN vision is to provide services to any device on any network at anytime. Eventually, it moves to "Everything-is-a-Service" model. From a user perspective consistent, on-par (Apple setting the bar) UX is one of the most important buying (and usage) motivation. Customer satisfaction efforts demand co-operation/partnership with others in the value chain, among which are (independent) developers, VARs, users, verticals, etc. Hence, services will encompass assets and capabilities from many different sources. Critical for this paradigm is fulfillment(including activation, registration, log-on), assurance and billing.
Evolution Of Hybrid TV Over The Top (Internet) TV and TV Everywhere Issue 2Alan Quayle
A reference text in the evolution of TV delivery. OTT (Internet) TV cannot be viewed as a silo, it must be considered in the wider evolution of the industry, across payTV, Free to Air, hybrid TV, TV everywhere, broadband, regulation, consumer trends and the interplay of actors across the TV ecosystem. If you would like a copy just email me at 'info (at) alanquayle.com'
Ambient Intelligence is a concept of future environment near us, with ubiquitous means hidden computing around us without electronics being visible...the future the way you everybody wants: ).
Ubiquitous computing is one of the most prodiously growing topic which will be covering all facets of life.In the course of ordinary activities, someone "using" ubiquitous computing engages many computational devices and systems simultaneously, and may not necessarily even be aware that they are doing so. This model is considered an advancement from the older desktop paradigm. More formally, ubiquitous computing is defined as "machines that fit the human environment instead of forcing humans to enter theirs".
Strategic UX - Rapid experience strategy techniques to help businesses succee...Eewei Chen
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
My talk talk centers on the fact strategic design is critical to the success of the business and pulls together his insights and leanings to help set those brave enough to take on this responsibility in the right direction. I also talk about how to straddle the cross roads and actively connect that emotional relationship between the business and design.
Many companies, in their haste to be first to market, forget the value of good early, strategic design thinking when creating a product or service. This results in mediocrity, and ultimately leads to an unloved brand experience where consumers become fickle and disloyal. Now, whether leading a design team, sitting on the board of directors or starting up a company, UX practitioners have made their way back up the value chain and have been re-empowered to make decisions that really can change the world.
This talk and workshop helps you get into the right mindset and apply techniques that prove the enormous value of UX at a strategic level.
IBM will showcase how they are designing an internal Social Business Strategy that will continue to promote workforce collaboration. This strategy does incorporate all internal functions within the organisation, from IT and Business Intelligence to PR & Marketing; and People & Communications.
Career Pivot to AI webinar by Sudha Jamthe on DriverlessWorldSchool.comSudha Jamthe
Sudha Jamthe introduces Artificial Intelligence use cases, markets, applications, jobs and how to pivot to AI for new jobs or new roles in existing companies. This is part of a series on DriverlessWorldSchool.com
Experience visions are an effective tool for defining the future direction of your site, getting stakeholder buy-in and keeping all team members on the same page. (Fred Randell's presentation from UX Australia 2009.)
The Postdigital Enterprise: Harnessing Change, Managing DisruptionCorey O'Neal
As mobility, social business, cloud computing and analytics evolve, each may represent a significant opportunity to enable or transform enterprises, markets and industries. But collectively, could these capabilities create significant disruption in the postdigital enterprise? We'll discuss:
Characteristics of the postdigital era, including transparency, consumerization and a renewed focus on the individual.
Business value, risks, and considerations for the intersection of mobile, social, analytics, and cloud.
Examples of postdigital innovation and disruption of operating and business models.
Learn about the benefits of harnessing mobility, social business, cloud computing and analytics, and explore how the intersection of these capabilities can transform your organization into a postdigital enterprise.
For more: http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/dbriefs-webcasts/283129725a782310VgnVCM2000001b56f00aRCRD.htm
The 10 Most Inspiring Tech Leaders to Watch, 2022.pdfMerry D'souza
This edition features a handful of Tech leaders across several sectors that are at the forefront of leading us into a digital future
Read More: https://www.insightssuccess.com/the-10-most-inspiring-tech-leaders-to-watch-2022-june2022/
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
[Webinar] Transitioning to Remote ResearchUserZoom
Transitioning UX research from in-person to remote is now a necessity, and those who have never conducted remote research are looking for guidance on how to successfully make the change.
In this webinar, we'll give you the tools you need to successfully design and conduct remote research studies.
Discover:
Best practices for planning remote studies
How to recruit remote participants
Tips for getting feedback from users in their natural setting
As user needs change and adapt to the new normal, companies must look to gather the crucial insights they need to meet them. Remote research is the key.
Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...UserZoom
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How to Work Collaboratively on the User ExperienceUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Paul Boag talks about how to work collaboratively on the user experience.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, AutoTrader's James Barley talks about UX research for the masses.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Flixbus' Katja Borchert and Pietro Romeo talks about democratising research not by guessing, but testing and empowering others.
Sharing the Love: Democratising Research at MoneySuperMarketUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Booking.com's Soma Ray and Stephanie Agotborde talks about making research a UX team sport and addressing user needs at speed and scale.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
Lee Duddell educates the audience on 'Common Mistakes Rookies Make When Testing (and How to Overcome Them)’.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. UX is my life
Eewei Chen / @ultraman / me@eewei.com
3. SKY+
EPG
ANYTIME
SKY GO
MOBILE WEB
Connect users with the business
Eewei Chen / @ultraman / me@eewei.com
4. “An experience strategy is that collection of activities
that an organisation chooses to undertake to deliver a
series of interactions which, when taken together,
constitute a product or service offering that is
superior in a meaningful, hard to replicate way; that is
unique, distinct & distinguishable from that available
from a competitor.”
- Steve Batty, VP IxDA
What is a UX Strategy?
Eewei Chen / @ultraman / me@eewei.com
http://techcrunch.com/2012/06/11/apple-announces-ios-6-wwdc/
5. Why do we
need a UX
strategy?
“The best way to predict the
future is to create it.”
- Peter Drucker
Eewei Chen / @ultraman / me@eewei.com
6. These companies no longer exist
These companies, no one can live without
for now any way :-)
Survival
Eewei Chen / @ultraman / me@eewei.com
7. 1886 1903 1937 1943
Ford Model T Wright brothers 302 Biro
first car first flight first phone first non drip pen
1957 1975 1996 2007
Helvetica Xerox star Motorola Startac iPhone
First unobtrusive typeface First GUI first mobile phone First true ‘Smart’ phone
iPod, internet, phone
Impact
Eewei Chen / @ultraman / me@eewei.com
8. too busy (tip: innovation is key to survival)
over analysis
not connected (too far)
Innovation
less risky process,
process,
political Tactical process
quick results comfortable
Optimise and fix
short sighted old tech
Balance
Eewei Chen / @ultraman / me@eewei.com
9. An index of design aware companies outperformed the FTSE All share by over
200% in both bull and bear markets over a 13 year period - Design Council
Value
Eewei Chen / @ultraman / me@eewei.com
10. Hopes, Fears, RAIDs
User behaviours Value map
(incl. Competitors)
and needs
Business purpose and needs
join a bunch of activities to
create great stuff to
survive* Interactions and journeys
Validate
Prioritise Business model Elevator pitch
Build team
Connection
*improve or differentiate against
Eewei Chen / @ultraman / me@eewei.com
11. • Ensure survival
• Make an impact
• Balance innovation and tactics
• Build a valuable business
• Connect the dots
Measurable results!
Why do we need a UX strategy?
Eewei Chen / @ultraman / me@eewei.com
12. Problems, trends &
opportunities
“If I asked people what they wanted, they
would have said ‘Faster Horses’.”
- Henry Ford
10 Eewei Chen / @ultraman / me@eewei.com
13. Omniture, TeaLeaf, Radian 6, customer surveys, interviews
consistently low
Sky Voice of the Customer report March 2012
Problems
Eewei Chen / @ultraman / me@eewei.com
15. Mobile payments
Mobile advertising
Second screen consumption sentiment analysis
Opportunities
16. Problem
+
Trend
+
Opportunity
=
Success
Formula for success
Eewei Chen / @ultraman / me@eewei.com
17. Founder
Futurist
CXO Business owner
Strategy / Planning
Marketing
Producer Customer insight Director of design
UX Design
Creative Director Graphic Design
Development
Operations UX Lead
Design team lead Sales
Customer Service
Customer Training
Strategy consultant
Nerd
Brand
HR New business guy
Designer Finance
Step up!
Eewei Chen / @ultraman / me@eewei.com
18. Define the
value
proposition
“Efforts and courage are not enough
without purpose and direction.”
- John F. Kennedy
15 Eewei Chen / @ultraman / me@eewei.com
20. • Why? Write a sentence that describes your purpose.
• How? Match your purpose with design principles.
• What? Sell them products and services they will fall in love with.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Purpose
Eewei Chen / @ultraman / me@eewei.com
21. • Focus on main customer behaviour & need
• Highlight an important benefit
• Describe how you are different or better than a competitor (USP)
Sum it up
Eewei Chen / @ultraman / me@eewei.com
22. Better or Different.
Funny!
Shocking !!!
Accepted
Not Funny.
• Conduct market research and competitor analysis (e.g. SWOT).
• Select 2 important features and map your brand against competitors.
• Decide to improve or differentiate.
http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-or-angel
Competitor advantage
Eewei Chen / @ultraman / me@eewei.com
23. • Match (relationship, channels) value proposition to customer needs
• Identify key people, activities and partners
• Balancing cost and ROI
http://www.businessmodelgeneration.com/canvas
Business model
Eewei Chen / @ultraman / me@eewei.com
25. • Street interviews and focus groups for early insight
• Brainstorming using empathy maps to drive out features
• Personas to compare customer segments
Empathy maps: http://www.gogamestorm.com/?p=42
The customer
Eewei Chen / @ultraman / me@eewei.com
26. • Customer behaviours & needs
• Functionality with most impact.
• Prepare to story map
Empathy maps: http://www.gogamestorm.com/?p=42
The journey
Eewei Chen / @ultraman / me@eewei.com
27. • HTML prototype
• Recruit 200 online participants
• 3 remote RITE sessions over 1 week
• Instant results + quick analysis
• Cost effective. Good enough to build!
Validation
Eewei Chen / @ultraman / me@eewei.com
28. Build the
right things
“If I can’t picture it, I can’t understand it.”
- Albert Einstein
Eewei Chen / @ultraman / me@eewei.com
29. • Team roles & responsibilities
• Objectives and user stories
• Road map for budget approval
Plan
Eewei Chen / @ultraman / me@eewei.com
30. TV Mobile web
Billboards Direct marketing Other?
• Marketing strategy plan and timings
• Let them know what you need
• Consistent tone of voice and brand messaging
Empathy maps: http://www.gogamestorm.com/?p=42
Market
Eewei Chen / @ultraman / me@eewei.com
31. • Be very choosy. Ask for volunteers. Empower excellence!
• Get people to clarify and define roles and responsibilities.
• When to work in ‘pairs’ and co-locate if needed (Agile, Lean)
Team
Eewei Chen / @ultraman / me@eewei.com
32. Remember
technology!
• “Hopes and Fears” (success and failure)
• Risks, Assumptions, Issues and Dependencies. Answer unknowns!
• Features against spend, ROI, KPIs met
Empathy maps: http://www.gogamestorm.com/?p=42
Vision
Eewei Chen / @ultraman / me@eewei.com
33. innovative = early adoption (new prospects)
useful = can’t live without it (stickiness)
aesthetic = love it (customer satisfaction)
understandable = easy to use (complaints)
unobtrusive = expressive (personalisation)
honest = trust (cross sell)
long lasting = timeless (less updating)
thorough = all they need (pref. over competitor)
environmentally friendly = fits lifestyle (use all the time)
as little design as possible = uncluttered (speed)
606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ
http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign
Principles
Eewei Chen / @ultraman / me@eewei.com
36. • Group user stories under epics (remember customer journeys?)
• Prioritise on KPI impact, cost and dependencies (MoSCoW).
• ‘Thin slice’ to ensure holistic joined up journey for Release 1
Story Map
Eewei Chen / @ultraman / me@eewei.com
38. • Keep it lean and prepare to fail fast
• Track data and split test (cohort analysis)
• Learn from the results to make improvements
• Keep doing this!
Build, measure, learn
Eewei Chen / @ultraman / me@eewei.com
39. Learn, measure, & improve
“The unexamined life is not worth living.” - Socrates
50 Eewei Chen / @ultraman / me@eewei.com
40. • Get UX strategy in to business and delivery processes
• Be part of the RACI (rules of engagement)
• Set up a design authority
Facilitate
Eewei Chen / @ultraman / me@eewei.com
41. • Give expert talks
• Facilitate creative workshops
• Mentor teams
Evangelise
Eewei Chen / @ultraman / me@eewei.com
42. Innovation
Innovation
Tactical
Projects Tactical projects
Optimisation and fixes Optimisation and fixes
*Innovation needs to be practical
Improve
Eewei Chen / @ultraman / me@eewei.com
43. The Association for Managers of Innovation
studied why corporate innovation champions
struggle to survive.! The study looked at what
actions and behaviours put these managers at
risk in their efforts to evangelise.! Of the 15
innovation champions in the study, 10 left their
organisations and became consultants, 4 joined
smaller or start-up companies, and 1 retired.
None returned to a Fortune 500 company.!
Most of the consultants* have as their clients
Fortune 500 companies and, in some cases,
their former employers.
*consultant is not a ‘dirty’ word any more!
OK to get ‘fired’
Innovation subversives don’t all fit
Eewei Chen / @ultraman / me@eewei.com
44. customer
customer
customer
customer
customer
customer
customer
• Start small fires that make a difference in a big way. OK to fail.
• Persevere past early stage adoption till it becomes second nature.
• Pivot when it starts feeling out of date and make it more relevant.
Believe
Eewei Chen / @ultraman / me@eewei.com
45. Testimonials*
“Ideas look great and are really well thought out. I love the way
Agile principles are referenced throughout. Powerful and
insightful.” - Jonathan Rassmussen, The Agile Samurai
“I can’t see why anybody wouldn’t find all these ingredients
useful. Some real gems here.” - Julien Fourgeaud, New product
wizard, Rovio
“Eewei is always scribbling ideas on what ever he can get his
hands on including napkins, beer mats and even his hand! It is
about time these concepts saw the light of day. Awesome,
awesome, awesome.” - Darius Kumana, Principal,
ThoughtWorks UK
http://pragprog.com/
Q&A 25% discount code: PragProgEeweiChen101
Valid after August 3 2012
Thanks
Eewei Chen / @ultraman / me@eewei.com
46. 1. WHY DO WE NEED A UX STRATEGY? 5. BUILD RIGHT THINGS
• Who will survive? • Plan
• Tactical is not good enough • Brand, Marketing & Advertising
• Good design defines history • The A-Team
• Use good design to improve business • Clarify the vision
• What is a UX Strategy? • Design principles
• Wireframes
2. UNCOVER PROBLEMS & OPPORTUNITIES • Design guidelines
• Story Map
• Problems • Build, measure and learn
• Opportunities
• Innovate 6. GET MORE TO DO MORE
• Gain respect • Build up enough momentum
• 10 commandments
3. DEFINE THE VALUE PROPOSITION
7. LEARN, MEASURE & IMPROVE
• Golden Circles
• Elevator pitch and Statement • Facilitate Change
• Value Map • Evangelise the strategy
• Business Model Canvas • Keep improving
• Don’t be afraid to get fired
4. UNDERSTAND THE CUSTOMER EXPERIENCE • Don’t stop believing
• Interviews, focus groups, empathy maps and personas
• Customer Journey Map 8. Q&A
• Early usability testing
Eewei Chen / @ultraman / me@eewei.com