Dechema Conference: Istanbul

IBM Research: The World is Our Lab
Dr. Matthias Kaiserswerth
Director and Vice President
IBM Research - Zürich

© 2012 IBM Corporation

IBM Research - Zurich

Agenda

Introduction
How an idea becomes an innovation at IBM
Dilemmas of Strategic Innovation Management
Questions & Discussion




Dublin

Zurich China
Almaden Watson
Haifa Tokyo
India
Austin

Kenya

Brazil

Melbourne

IBM Research labs
Labs added since 2010




• World's largest information technology
research organization
• More than 3,000 scientists and engineers
• IBM spent $6.3B on R&D in 2011
• 5 Nobel Prize Laureates



The Eras of IBM Research

Radical Collaboration

Joint Projects
Isolated Research In-world Research,
Smarter Planet Research, Business &
IBM Divisions, Clients, Societal Challenges
Corporate Universities

Level of Collaboration
’50s — ’90s
Hardware
’90s — ’00s
+ Software & Services
’00s …
+ Smarter Planet



How an Idea Becomes an Innovation at IBM

Technology
Trends Industry Solution
Labs
Industry Acquisitions
Trends
Collaboration Prototype
Idea
Trend Scan
3-10 years out Pilot
Research Deployment /
Social Productization
FOAK
Trends

Academic Licensing
Patents Papers Research
Solution Transfer
Centers Experience
Papers

Ideas management Business2012 IBM Corporation
© management


Trend Scans

jam
Global Global
Innovation Jamming Technology
Outlook Outlook
 Dialog about innovation,  Collaboration  Identify emerging
business transformation between companies,
and societal progress technology trends
organizations and significant to industry
 Collaborate across a family members to in the next 3 - 7 years
global ecosystem
yield first-of-a-kind  Has a direct influence
 GIO 4.0: security and opportunities on IBM’s technical
society, water and
strategy
oceans



Technology
Labs
Trends
Idea
Trend Scan
FOAK
Trends

Academic Licensing
Solution Transfer
Centers Experience
Papers

Ideas management © 2012 IBM Corporation


From Idea to Productization with Water Cooled Computing

heat
Intelligent use of
a centers
emissions in dat
of the future Prototype
2008
CeBIT - March Idea

Pilot
Productization
IBM and ETH Zurich
unveil plan to build new
kind of water-cooled
supercomputer Hot-Water Cooled
SuperMUC
June 2009 Named Europe’s Fastest
Supercomputer

June 2012




Technology
Labs
Trends
Idea
Trend Scan
FOAK
Trends

Academic Licensing
Solution Transfer
Transfer
Centers Experience
Papers

Ideas management © 2012 IBM Corporation


Technology Transfer in Nanopatterning

ch creates
IBM Resear
est 3D map
w orld’s small
April 2010

Prototype
Idea

Pilot
Productization

Transfer



Dilemma #1
Bottom Up and Top Down



Dilemma #2
Long-term research and short-term success

vs.



Dilemma #3
Promotion of intellectual property
6,000

5,000

Number of Patents
4,000

3,000

2,000

1,000

1993 1994 1995
1996 1997 1998
1999 2000 2001
2002 2003
2004 2005 2006 2007 2008 2009 2010
0
2011

13 © 2012 IBM Corporation


How do you confront these dilemmas?
Here is a snapshot from IBM Research.



For Dilemma #1
High Reputation
Phase 2: Reputation Ranking
Reputation
Management
of Corporate
R&D Centers

Reputation Management of Corporate R&D Centers, Universität St. Gallen, 2009



For Dilemma #1, #2
Research with
zu Dilemma #1 & #2
Market Success



For Dilemma #1 & #2
Balanced Research Agenda

European Research Council
Volume 9
| Number

eering Advanced Grant 2011
23 | 2009

y, & bioengin es 3313– 345
2
ys ics, biolog 2009 | Pag
emistry, ph
ber
23 | 7 Decem
ation for ch
| Number
Volume 9
Miniaturis L 2 NO 10
R 2010 VO istry
OCTOBE .com/naturechem
re
www.rsc.o
rg/loc
www.natu

Robert-Wichard-Pohl-Preis 2011

ACM SIGSAC Outstanding
Lab on a

Innovation Award 2010
Chip

R&D Magazine Top 100 in 2010

Best Innovation European Identity
Award 2010
Lee with SERS
detection
Label-free (2009)9:23
;1-U
97 Delamarche unodiagnostics 1473-0197
Pages 331

ISSN 1473-01 imm
One-step HIV
Demirci cation for
sc.org NTHESIS
Automate
d cell quantifi

TOTAL SY nd
Gerhard-Ertl-Preis for Young
Lu asurement
207890 Pressure me
3–3452

y Number

Four of a ki
CTION
ION REA
REDUCT
OXYGENrough blocking
Better th
IDATION
CATALYS
IS Scientists in 2010
W ATER-OXprovide stability
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Single-molecu 7/9/10 13:5
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er Oct 201
nchem cov


For Dilemma #3
Open Innovation

Binnig and Rohrer IBM Client Center
Nanotechnology Center (Industrial Solutions Lab)



Collaborative Innovation

Venture
Capitalists ISVs Business
IT Analysts
Partners
Investors Alumni

Regulatory Bodies
Innovation Ecosystem Universities
Clients
Community
Employees Leaders
Standards Competitors
Policy-
Bodies makers



Agenda

Introduction

How an idea becomes an innovation at IBM
Dilemmas of Strategic Innovation Management
Questions & Discussion


Dechema Conference: Istanbul

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Dechema Conference: Istanbul