BYOD - Bring your Own Dreams ! Présentation de salesforce.com par Yves Leblond de iKe Consulting à la Conference ADBS du 15/11/2012

1. SALESFORCE.COM
AND THE SOCIAL ENTERPRISE
Somewhere beyond the clouds, the social
business rainbow !

4. Coming from «traditional» IT
Managed increasingly complex projects
from very small projects
to projects involving 20 consultants over many years
Deliver and Satisfy users needs
«There is something wrong...»
even using agile project management
salesforce.com and force.com since 2008

5. An IT consulting company
in Luxembourg
30 employees
created in 2008

6. Our Vision :
«We believe that in a fast moving world where IT will be
a shared commodity, companies need specialized talents
and solutions ready to add value to the business.»

8. DIGITAL DISRUPTION
«Platforms make this possible»
This fundamental issue is that the new
platform providers, such as Apple, Amazon
EC2, Salesforce.com, are making it way
faster and cheaper for new entrants to be
disruptors and for them to get new ideas to
market.

9. Business is Social

11. Created 13 years ago :
•a CRM Software
•based on subscription
•multitenant architecture (scalability)
Now :
•an enterprise platform
•1st cloud company to reach 3 B$ revenue
•2 years in a row best innovators (Forbes)
•Fastest growing software company (in the 10 bigests)
•110000 clients, 400mio transaction per day

13. Platform features

17. Just use it !

19. Adapt to a large palette of situation and contexts
Adapt to device,
Think Contextual features not Application
Create an Unified Version of the Enterprise
System integration, merge and acquisition,
heterogeneous systems,
IT projects don’t exist,
only Business Improvement Projects exist

20. From IT to Digital Experience
Chief Digital Officier or the «New CIO Officer»
Business experience is not an IT subject
Evolutive platform at the core
IT World
Traditional Systems and
Cloud computing
Legacy
Connectivity, Agility & Flexibility
Digital World
Social Networks, Mobile devices, Internet of things

21. Cloud trends
& IT world

22. THE EMERGENCE OF THE ‘ENGAGEMENT’
SYSTEMS

23. FROM SOFTWARE TO CONTEXTUAL FEATURES

24. THE CIO ROLE EVOLUTION
«Pourquoi les DSI peinent à favoriser
l’adoption du cloud ? Parce qu’ils
n’acceptent pas que les directions métiers
l’aient déjà adopté.»
«Conseiller» constitue le maître mot.
Il ne s’agit plus d’interdire ou d'exiger. Cette
époque est révolue. Les DSI devraient intervenir de
manière intelligente dans le choix des métiers en
termes de fournisseurs de cloud, plutôt que
d'essayer de valider ou d’interdire son adoption.

25. THE DEATH OF THE IT MIDDLE-MAN

26. The SF project

27. Design the vision
Bring Business Data in !
Agile and Integrate and/or Import
Iterative
approach Let user play with their data :
e.g. 6 weeks Business users own the data, data is not an
‘Business asset of the IT teams
Improvement
Steps’
Coordination with other enterprise evolutions
Customer experience design
Social enterprise adoption
Social network, Mobile, Web presence

28. Traditional, on site
first users active
project team
project length (first part)
infrastructure set up

29. Traditional, On premise
administration, monitoring
custom implementation/development
change requests, evolutions
infrastructure cost (maintenance...)

30. Traditional, on site
20% 20%
Time and effort spent on business
targets, not on technology
80% 80%
project agility - budget flexibility
user satisfaction

31. What will be
your business model in 5
years ?

33. What will be
your business model in 5
years ?

34. http://www.ike-consulting.com
ike_consulting
small_talks
tabriiz : IT & cloud
schmptr : Innovation & Disruption
yves.leblond@ike-consulting.com
http://www.linkedin.com/in/yleblond
http://www.salesforce.com
http://www.tabriiz.com
salesforce