Enterprise	
  as	
  a	
  Discipline	
  
John	
  Gøtze	
  
Agenda	
  Themes	
  
•  Trends	
  in	
  EA	
  theory	
  and	
  prac:ce	
  
•  How	
  enterprise	
  architects	
  must	
  e...
Gartner	
  Hype	
  Cycle	
  Emerging	
  Technologies	
  	
  
Maps	
  the	
  Journey	
  to	
  Digital	
  Business	
  
hEp:/...
Gartner’s	
  EA	
  Hype	
  Cycle	
  2014	
  
$1995	
  
Gartner	
  EA	
  Hype	
  Cycle	
  
The	
  2014	
  EA	
  hype	
  cycle	
  =	
  three	
  hype	
  cycles:	
  
•  Disrup:ve	
 ...
Pace-­‐Layering	
  
10	
  
Gartner	
  
By	
  2016,	
  30%	
  of	
  global	
  organiza:ons	
  will	
  establish	
  a	
  
clear	
  role	
  dis6nc6on	
 ...
Enterprise Architect
Chris	
  PoEs:	
  Enterprise	
  Investment	
  
Chris	
  PoEs	
  
hEps://www.youtube.com/watch?v=xcoK6Kqb6ao	
  
Enterprise	
  <…>	
  
Enterprise	
  
Needs	
  
Enterprise	
  
Leverage	
  
Enterprise	
  
Planning	
  
Enterprise	
  
Arch...
Enterprise	
  
Noun	
  	
  
•  a	
  purposeful	
  or	
  industrious	
  undertaking	
  
•  an	
  organiza:on	
  created	
  ...
Enterprise
Awkwardness
Comic	
  Sans	
  
Concept	
  Credit:	
  Milan	
  Guenther	
  
Photo:	
  hEps://twiEer.com/roscamabbing/status/456337887911743488	
  
Milan	
  Guenther:	
  
Enterprises	
  want	
  scale	
  –	
  
selling	
  to	
  and	
  interac:ng	
  
with	
  thousands	
  o...
Milan	
  Guenther:	
  
But	
  it	
  tends	
  to	
  
make	
  things	
  worse	
  
when	
  it	
  comes	
  to	
  
dialogues,	
...
Milan	
  Guenther:	
  
So	
  how	
  can	
  we	
  
leverage	
  data,	
  
mobile,	
  services,	
  
experience,	
  brand,	
  ...
So,	
  awkward?	
  
#awkward	
  
hEps://twiEer.com/JohnRentoul/status/482904367260241920	
  
#awkwardenterprise	
  
New	
  Normal,	
  New	
  Standards	
  
hEps://www.youtube.com/watch?v=n-­‐pZj_cPBvw	
  
hEp://blogs.hbr.org/2012/12/when-­...
Why	
  Awkward	
  Enterprises	
  ?	
  
	
  
•  Faults	
  of	
  Commission	
  
or	
  
•  Faults	
  of	
  Omission	
  
	
  
...
Fault	
  of	
  ?	
  
Fault	
  of	
  	
  
?	
  
	
  
So	
  …	
  
Plan,	
  Build,	
  Run	
  
Eric	
  Ries	
  
Minimum	
  viable	
  product	
  
	
  
Validated	
  Learning	
  
Plan-­‐Build-­‐Run	
  
	
  
Gartner/MIT:	
  IT	
  Value	
  Crea:on	
  Cycle	
  
•  The digital economy
requires that firms build
digitized platforms t...
MIT	
  
•  Strategic	
  Ini:a:ves	
  	
  	
  
•  Opera:ng	
  Model	
  	
  	
  
•  Enterprise	
  Architecture	
  
•  Engage...
Opera:ng	
  Model	
  
	
  ROSS	
  &	
  WEILL	
   “When	
  it	
  comes	
  to	
  successful	
  execu7on	
  of	
  your	
  
st...
Speaking	
  of	
  models…	
  
Killer-­‐ar:facts?	
  
The	
  EA3	
  Cube	
  Approach	
  
EA	
  =	
  Strategy	
  +	
  Business	
  +	
  Technology	
  
Dr	
  ScoE	
  Bernard	
  
U...
Customer	
  Journey	
  Map	
  
Future	
  Customer	
  Journey	
  
MIT	
  Core	
  Diagram	
  
•  A	
  high	
  level	
  conceptual	
  
representa:on	
  of	
  Enterprise	
  
Architecture	
  o...
UK	
  Government	
  Business	
  Capability	
  Model	
  
Beer,	
  Hoverstadt:	
  Viable	
  System	
  Model	
  
•  Complexity	
  
•  Structures	
  
•  Processes	
  
•  Decision	
  ...
Business	
  Model	
  Canvas	
  
A	
  business	
  model	
  
describes	
  the	
  ra7onale	
  
of	
  how	
  an	
  organiza7on...
The	
  Enterprise	
  Eco-­‐system	
  
Enterprise	
  Design	
  
Enterprise	
  Innova:on	
  
Durability	
  –	
  Firmitas	
  
U6lity	
  –	
  U>litas	
  
Beauty	
  -­‐	
  Venustas	
  
The	
  Enterprise	
  Design	
  Framework	
  
Join	
  Our	
  Webinar	
  	
  
August	
  21st	
  2014	
  
hEp://qualiware.dk/newsandevents/webinars/
webinar_john_goetze_a...
bogmos.dk	
  
	
  
links.enterprisearchitecture.dk	
  
Books	
  
Beyond	
  IT	
  Strategy:	
  
Digital	
  Strategies	
  for	
  the	
  21st	
  Century	
  
Call	
  for	
  Book	
  Chapters	
...
Thank	
  You	
  
@gotze	
  
jogo@itu.dk	
  
john.goetze@qualiware.com	
  
	
  
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
Enterprise as a Discipline
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Enterprise as a Discipline

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Dr John Gøtze
2014 Enterprise Architecture Summer School

Published in: Business

Enterprise as a Discipline

  1. 1. Enterprise  as  a  Discipline   John  Gøtze  
  2. 2. Agenda  Themes   •  Trends  in  EA  theory  and  prac:ce   •  How  enterprise  architects  must  embrace  the   new  trends   •  Enterprise  <…>   – Enterprise  Investment   – Enterprise  Design   – …    
  3. 3. Gartner  Hype  Cycle  Emerging  Technologies     Maps  the  Journey  to  Digital  Business   hEp://www.gartner.com/newsroom/id/2819918  
  4. 4. Gartner’s  EA  Hype  Cycle  2014   $1995  
  5. 5. Gartner  EA  Hype  Cycle   The  2014  EA  hype  cycle  =  three  hype  cycles:   •  Disrup:ve  Threats  and  Opportuni:es   •  EA  Discipline  Trends   •  The  Big  Disconnect  
  6. 6. Pace-­‐Layering   10  
  7. 7. Gartner   By  2016,  30%  of  global  organiza:ons  will  establish  a   clear  role  dis6nc6on  between  founda6onal  and   vanguard  enterprise  architects.       …bifurca:ng  between  vanguard  enterprise   architects,  driving  innova:on  with  disrup:ve   technologies,  and  founda:onal  enterprise   architects,  delivering  systems  of  record  and   maintaining  the  (primarily  technology)  estate.   hEp://blogs.gartner.com/brian_burke/2014/01/17/in-­‐2014-­‐enterprise-­‐architects-­‐must-­‐play-­‐both-­‐founda:onal-­‐and-­‐vanguard-­‐roles/   hEps://www.gartner.com/doc/2743917  
  8. 8. Enterprise Architect
  9. 9. Chris  PoEs:  Enterprise  Investment  
  10. 10. Chris  PoEs   hEps://www.youtube.com/watch?v=xcoK6Kqb6ao  
  11. 11. Enterprise  <…>   Enterprise   Needs   Enterprise   Leverage   Enterprise   Planning   Enterprise   Architec:ng   Enterprise   Roadmap   Enterprise   Investment   Porholio   Enterprise   Transforma:on   Enterprise   Performance  
  12. 12. Enterprise   Noun     •  a  purposeful  or  industrious  undertaking   •  an  organiza:on  created  for  business  ventures   •  readiness  to  embark  on  bold  new  ventures   WordNet  3.0  
  13. 13. Enterprise Awkwardness Comic  Sans  
  14. 14. Concept  Credit:  Milan  Guenther   Photo:  hEps://twiEer.com/roscamabbing/status/456337887911743488  
  15. 15. Milan  Guenther:   Enterprises  want  scale  –   selling  to  and  interac:ng   with  thousands  or  millions   is  good    
  16. 16. Milan  Guenther:   But  it  tends  to   make  things  worse   when  it  comes  to   dialogues,   behaviour  etc     Most  enterprises   behave  very   awkward  compared   to  humans,   because   rela:onships  are   hard  to  scale.    
  17. 17. Milan  Guenther:   So  how  can  we   leverage  data,   mobile,  services,   experience,  brand,   interac6ons  etc  to   make  enterprises   less  awkward?    
  18. 18. So,  awkward?   #awkward  
  19. 19. hEps://twiEer.com/JohnRentoul/status/482904367260241920  
  20. 20. #awkwardenterprise  
  21. 21. New  Normal,  New  Standards   hEps://www.youtube.com/watch?v=n-­‐pZj_cPBvw   hEp://blogs.hbr.org/2012/12/when-­‐an-­‐ad-­‐campaign-­‐goes-­‐wrong/  
  22. 22. Why  Awkward  Enterprises  ?     •  Faults  of  Commission   or   •  Faults  of  Omission       hEp://www.cis.upenn.edu/~ahae/papers/detec:on-­‐tr.pdf  
  23. 23. Fault  of  ?  
  24. 24. Fault  of     ?    
  25. 25. So  …  
  26. 26. Plan,  Build,  Run  
  27. 27. Eric  Ries   Minimum  viable  product     Validated  Learning   Plan-­‐Build-­‐Run    
  28. 28. Gartner/MIT:  IT  Value  Crea:on  Cycle   •  The digital economy requires that firms build digitized platforms to provide a foundation for doing business •  An enterprise function must commit to using IT strategically and exploit the digitized platforms it builds and runs Hunter  &  Westerman:  The  Real  Business  of  IT  
  29. 29. MIT   •  Strategic  Ini:a:ves       •  Opera:ng  Model       •  Enterprise  Architecture   •  Engagement  Model   •  Founda:on  for  execu:on   “The  enterprise  architecture  is  the  organizing  logic     for  business  process  and  IT  capabili:es  reflec:ng     the  integra:on  and  standardiza:on  requirements     of  the  firm’s  opera:ng  model.”   Source:  Enterprise  Architecture  as  Strategy:  Crea7ng  a  Founda7on  for   Business  Execu7on,  J.  Ross,  P.  Weill,  D.  Robertson,  HBS  Press,  2006.
  30. 30. Opera:ng  Model    ROSS  &  WEILL   “When  it  comes  to  successful  execu7on  of  your   strategy,  your  opera7ng  model  may  maLer  far   more  than  your  strategy  itself.”  
  31. 31. Speaking  of  models…   Killer-­‐ar:facts?  
  32. 32. The  EA3  Cube  Approach   EA  =  Strategy  +  Business  +  Technology   Dr  ScoE  Bernard   US  Federal  Chief  Architect  
  33. 33. Customer  Journey  Map  
  34. 34. Future  Customer  Journey  
  35. 35. MIT  Core  Diagram   •  A  high  level  conceptual   representa:on  of  Enterprise   Architecture  on  which  mutual   understanding  can  be  reach.     •  Consists  of  graphical  illustra:ons   where  at  least  four  key  elements   are  depicted:   •  Core  processes     •  Shared  data  driving  core   processes     •  Key  Linking  and  automa:on   technologies     •  Key  customers        Ross  &  Weill   COORDINATION CORE DIAGRAM UNIFICATION CORE DIAGRAM
  36. 36. UK  Government  Business  Capability  Model  
  37. 37. Beer,  Hoverstadt:  Viable  System  Model   •  Complexity   •  Structures   •  Processes   •  Decision  Making   •  Communica:ons   •  Informa:on   •  Performance  management   •  Adapta:on   Delivery Intelligence Governance Environment Operations Co-ordination Monitoring
  38. 38. Business  Model  Canvas   A  business  model   describes  the  ra7onale   of  how  an  organiza7on   creates,  delivers,  and   captures  value   Alexander   Osterwalder  
  39. 39. The  Enterprise  Eco-­‐system  
  40. 40. Enterprise  Design  
  41. 41. Enterprise  Innova:on   Durability  –  Firmitas   U6lity  –  U>litas   Beauty  -­‐  Venustas  
  42. 42. The  Enterprise  Design  Framework  
  43. 43. Join  Our  Webinar     August  21st  2014   hEp://qualiware.dk/newsandevents/webinars/ webinar_john_goetze_august_21      
  44. 44. bogmos.dk     links.enterprisearchitecture.dk   Books  
  45. 45. Beyond  IT  Strategy:   Digital  Strategies  for  the  21st  Century   Call  for  Book  Chapters     hEp://gotze.eu/2014/08/14/beyonditstrategy/     Eds.  Anders  Jensen-­‐Waud  &  John  Gøtze  
  46. 46. Thank  You   @gotze   jogo@itu.dk   john.goetze@qualiware.com    

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