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Experience Visions: A Case Study

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Fred Randell
Fred Randell

Experience visions are an effective tool for defining the future direction of your site, getting stakeholder buy-in and keeping all team members on the same page. (Fred Randell's presentation from UX Australia 2009.)

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Experience visions: a case study Fred Randell UX Australia 2009
Coming up... ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About me
What is an experience vision? ,[object Object],[object Object]
Jared Spool ,[object Object],[object Object]
Steve Baty ,[object Object]
My take ,[object Object]
The case study: Telstra.com “ Now, you've got a corpse in a car, minus a head, in a garage. Take me to it.” Winston Wolf, Pulp Fiction
The project ,[object Object],[object Object],[object Object],[object Object]
The mission ,[object Object],[object Object],[object Object]
The crucial first step... ,[object Object]
The awesome team name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And then? ,[object Object],[object Object],[object Object]
Establish experience principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish experience principles ,[object Object],User Interface & Interaction ,[object Object],[object Object],[object Object],Search Help Promotions Notifications ,[object Object],[object Object],[object Object]
Make one of them... ,[object Object],[object Object],[object Object],[object Object]
Now... go! ,[object Object],[object Object]
The challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The solution ,[object Object]
Introducing the End State Vision (ESV) ,[object Object],[object Object]
The how ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The what “ If you build what, who will come?” Annie Kinsella, Field of Dreams
The what ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What then? ,[object Object],[object Object],[object Object]
Sharing the vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did we achieve ,[object Object],[object Object],[object Object],[object Object]
Subsequent activities ,[object Object],[object Object],[object Object]
Recent chapters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experience visions: a summary “ Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.” Homer Simpson, Mountain of Madness
Using an experience vision ,[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]
Fred Randell ,[object Object],[object Object],[object Object],[object Object]

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Experience Visions: A Case Study

  • 1. Experience visions: a case study Fred Randell UX Australia 2009
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  • 8. The case study: Telstra.com “ Now, you've got a corpse in a car, minus a head, in a garage. Take me to it.” Winston Wolf, Pulp Fiction
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  • 22. The what “ If you build what, who will come?” Annie Kinsella, Field of Dreams
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  • 29. Experience visions: a summary “ Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.” Homer Simpson, Mountain of Madness
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