The document discusses user centered thinking and strategies. It describes the speaker's background and interests. It then discusses the importance of focusing on users, and outlines several methods for conducting user research, including analytics, surveys, interviews, feedback tools, focus groups, and lab testing. The goal is to identify at least 85% of usability issues by testing with users.

1. Flickr: santanartist
USER CENTERED THINKING
FABRICE WEGNER @ ECIC 2011

2. User Centered Strategy

3. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old

4. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

5. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

6. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

7. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

8. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

9. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

10. 3 Things about me:
Dipl. Betriebswirt (Medienwirtschaft), Bachelor
Addicted to Endurance Sports
29 years old
Stages

11. Flickr: DoBeRaGi

12. Flickr: DoBeRaGi
User Centered Everything!

13. Flickr: DoBeRaGi
User Centered Everything!

14. Flickr: DoBeRaGi
User Centered Everything!

15. Flickr: DoBeRaGi
User Centered Everything!

16. Flickr: DoBeRaGi
Why this User Centered Stuff?

17. Progress (approach)
1980 2011

18. Progress (approach)
Competition
1980 2011

19. Progress (approach)
Tech nology
Competition
1980 2011

20. Progress (approach)
a tion
unic
C omm
Tech nology
Competition
1980 2011

21. Progress (approach)
ns
e ct atio
Exp
a tion
unic
C omm
Tech nology
Competition
1980 2011

22. Progress (approach)
ns
e ct atio
Use Exp
r To
leran
ce a tion
unic
C omm
Tech nology
Competition
1980 2011

23. Product Developments Triad
by Larry Keeley (Dublin Group)

24. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability

25. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell

26. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell
Product Technology
Business Plan
Design Plan

27. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell
Product Technology
Business Plan
Design Plan
User Effectiveness &
Project Delivery Sustainable Business
Customer Adpotion

28. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell
Product Technology
Business Plan
Design Plan
User Effectiveness &
Project Delivery Sustainable Business
Customer Adpotion
Success

29. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell
Product Technology
Business Plan
Design Plan
User Effectiveness &
Project Delivery Sustainable Business
Customer Adpotion
Success

30. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell
Product Technology
Business Plan
Design Plan
User Effectiveness &
Project Delivery Sustainable Business
Customer Adpotion
Success

31. Product Developments Triad
by Larry Keeley (Dublin Group)
Desirability Capability Viability
Technology Business
User Model
Modell Modell
Product Technology
Business Plan
Design Plan
User Effectiveness &
Project Delivery Sustainable Business
Customer Adpotion
Success

32. User Research
Flickr: Joe Shlabotnik

33. Objective: Focus on user

34. Objective: Focus on user
Look
Is this site helpfull?

35. Objective: Focus on user
Look
Is this site helpfull?
Feel
Is it a pleasure to use the site?

36. Objective: Focus on user
Look
Is this site helpfull?
Feel
Is it a pleasure to use the site?
Usability
What is this Check-Box for?

37. Objective: Focus on user
Look
Is this site helpfull?
Feel
Is it a pleasure to use the site?
Usability
What is this Check-Box for?

38. http://www.usabilityblog.de

39. http://www.usabilityblog.de

40. Flickr: DieselDemon
5

41. Flickr: DieselDemon
5
5 user tests will typically identify 85% of errors but 0
user tests will find 0%. (Jacob Nielsen)

42. Flickr: Leonid Mamchenkov
Coffeeshop-Testing is fun! :)

43. Flickr: mistersnappy
Heuristics and Expert Reviews...

44. ... or let the tools do the work

45. ... or let the tools do the work

46. Demo

47. fabricewegner
User Experience Monday München
fabricewegner@me.com

48. Overview

49. Overview
Analytics

50. Overview
E-Mail Survey
Analytics

51. Overview
User Interview (Telephone)
E-Mail Survey
Analytics

52. Overview
Feedback Tool
User Interview (Telephone)
E-Mail Survey
Analytics

53. Overview
User Interview (face to face)
Feedback Tool
User Interview (Telephone)
E-Mail Survey
Analytics

54. Overview
Focus Group
User Interview (face to face)
Feedback Tool
User Interview (Telephone)
E-Mail Survey
Analytics

55. Overview
Lab Testing
Focus Group
User Interview (face to face)
Feedback Tool
User Interview (Telephone)
E-Mail Survey
Analytics

56. Questions?
Flickr: [F]oxymoron