This corporate presentation is for Tomorrow Group, a global innovation platform headquartered in Brussels. It has over 400 partners, 3 million visitors, and operates a 5th generation innovation platform. It has hosted numerous "Living Tomorrow" events since 1995 exploring future concepts. Its facilities include an innovation center opening in 2013 near Brussels incorporating a living lab and testing centers. It assists customers in areas like smart cities, future concepts for industries like hotels and healthcare, and provides open innovation services to help companies innovate and envision the future.

1. Corporate Presentation
Tomorrow Group
B r u s s e l s - T o r o n t o - L o n d o n
© TomorrowLab 2013. All rights reserved. TomorrowLab is part of the Tomorrow Group, Brussels, Europe

2. CONNECT
SHAPE
EXPERIENCE

3. Our roots
March 16th, 1995
400+ global partners
3.000.000+ visitors
5th generation platform
1.000+ future concepts

4. Some of our customers
Typical sample from existing partners: 400+ participants until present, typical 1/3 global, 1/3 EU, 1/3 local

6. Living Tomorrow 1995 Brussels

7. Living Tomorrow 2000 Brussels

8. Living Tomorrow 2004 Amsterdam

9. Living Tomorrow 2012 Brussels

10. Living Tomorrow 2013 – Our Health Research Experience Center (opening June 2013 near Brussels)
This center incorporates a Living Lab with over 250 seniors living there and Alfa Labs for product, services and technology testing/demo.

11. Our new headquarters 2015 Brussels, Europe

12. Smart cities

13. Prototype Kitchen of the Future set-up in our innovation center in Europe
Disruptive concepts for the Kitchen of the Future ?
(water, food, materials, communication, internet, packaging, detergents, …)
© Tomorrow Group 2013

14. Hotelroom of the Future
Prototype Hotelroom of the Future development starts 2013 in our Innovation Center in Europe

15. Future Health & Care 2030 ?
E-patient ? E-health ? Prevention ?
Prototype Future Health Service Model development in our Innovation Center in Europe
© TomorrowLab, Living Tomorrow, 2011

17. Build your future core today !
Global neutral Catalyst &
Unique Global
Provider of (Open) Innovation
Innovation Platform
Services
20% Future Visions
Dedicated
80% Today’s Innovations Vision
Partners
Innovation Support
Insights
400+ partners
Technology Mapping
20+ research centers
Strategy Mapping
3.000.000+ customers
Business Model Innovation
300+ B2B events yearly
Disruptive Research

18. Innovation ?
• Product / Service / Market
• Process / Operational
• Business Model
= bringing something succesfull to the market
= seeing what everyone sees, doing what no-one does
= creating value for the right job to the right target group

19. Why ‘future envisioning’ ?
... and how
Is your core about
business at risk tomorrow?
today?...
Is there any kind of
insurance you can take
against
these risks?
What if your core Will your business model
business disappears? still be sustainable when
Are you working on technologies, social values
and legal environment
alternatives?
change?

20. NEEDS: “Innovation obstacles”
Visions / Knowledge
Network Lab
Research
Experience

21. We built our services to tackle
all of these obstacles for you.
One stop shop for innovation
A neutral catalyst
Trusted, experienced innovation partner
Global network
World-class innovation center
Formats of collaboration ?
Strategic 360° programs (only 1 strategic partner/area)
Start programs for a staged approach

22. Where do you want to go ?
external
VISION
TOMORROW
drivers
O/T
internal S/W barriers
I AM HERE
TODAY

23. Orientation Ideation Seeding Bus. Stage Graduation
Scope
Level
Level 1: Level 2: Level 3: Level 4: Level 5: Level 6:
Deficient Individuals Teams Structures Climate Excellence

24. Innovation ?

25. Innovation Accelerator ?
Vision Accelerate Metrics
?
? ?
Human
Innovation
Resources
Board ?
?

26. Open Innovation ?
OI.molecules
I.atoms

27. Open Innovation Catalyst ?
OI.molecules
I.atoms Usefull Combine
Cata- Know-
network lyze ? ledge ?
?
Right Intro- Metrics
partners ? duction ?
?
What’s in it for A, B, C, D ?

28. Future Exploration
Strategy Mapping
Future Customer

29. Future Exploration
Past Future
Time
Today

30. Contextual Environment
= Our expertise
Geo-political International Commerce
Macro-economics
International Finance Energy Prices
Social Values
Legislation
Ecology
Technology Competitors
Lobbies NGOs
Regulators Suppliers
Investors
Employees Clients
Company
Transactional Environment
A
= Your expertise

31. An example in Healthcare
Case: you are the CEO of a large hospital. You have to take a 100 million decision on building your new hospital. Within 8 years it will
be operational. How to minimize risks ? How to take the future into account ? How will the world look like in 10 years from now ?

32. An example in Healthcare
Methology: our research takes the unforeseable future into account. Most trend-research only deals with high impact / low
uncertainty elements, resulting in H / M / L modelling. This is absolutely not sufficient for sustainable future core development.

33. An example in Healthcare
Methology: our methodology relies on future scenario thinking with external and internal stakeholders. We practically create your
future ecosystem in doing this as a neutral catalyst. We build ‘memories of the future’ that make it easy to discover impact of future
drivers into your business development. We analyze and prioritize seeds, options, risks, threats, opportunities and partner networks.

34. An example in Healthcare
Methology: and this is visualized into Future Worlds of Health. This envisions the future world where your operations will be core.

35. Future Exploration
Strategy Mapping
Future Customer

36. Open Innovation Catalyst
Open Innovation Catalyst Open Innovation
Molecules
Innovation
atoms Useful Ongoing
Catalyze Neutral
network Matching ? Coordination
?
?
Right
Metrics ?
Intro-
partners duction ? (make it
? tangible ?)

37. StrategyMapping®

38. © Living Tomorrow, TomorrowLab 2012

39. StrategyMap®
ValueMap®
1
2
3
4
5
A
Only by example

40. Future Exploration
Strategy Mapping
Future Customer

41. Future Customer

43. Our 360° methodology

44. Business has only two functions: innovation & marketing.
Peter F. Drucker

45. Talking Innovation: why TomorrowNetwork ?
‘One aspect that goes unnoticed and often acts as the catalyst in any
innovation and growth is the role of marketing and media.
What is innovation that does not create awareness about its product and
its developments ? Even the greatest industry players like Apple, Nike and
BMW bring their products to the people, into their homes.
This ability to market innovation is one of the foremost qualities of good
leadership. Media is a tool and marketing is the backbone for any
innovation and success.’
Neena Mittal, HBR 1/2013

50. customers visionairies
investors employees
partners
stakeholders

52. © MIT MediaLab
© google

53. TomorrowLab – Living Tomorrow
Indringingsweg 1, 1800 Vilvoorde, Brussels, Europe
www.livingtomorrow.com
Brussels +32.2.263.0133
London +44.758.342.1671
Toronto +1.416.399.5606
info@livingtomorrow.com
BRUSSELS - TORONTO - LONDON