Internal Crowdsourcing @ Bosch
The Why and The How
Amit Kumar
Robert Bosch GmbH
@mailamitbhagat
About Bosch Group
 48,9 billion euros in sales
 290,000 associates
 360,000 associates as per April 1.15*
*including BSH Hausgeräte GmbH (formerlyBSH Bosch und Siemens Hausgeräte GmbH
and Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH)
Industrial Technology  Leading in drive and control technology,
packaging, and process technology
Consumer
Goods
 Leading supplier of power tools
and accessories
 Leading supplier of household appliances
 One of the world’s largest suppliers of
automotive technology
Mobility
Solutions
68%
share
of sales
Bosch Group  48,9 billion euros in sales
 290,000 associates
 360,000 associates as per April 1.15*
 Leading manufacturer of security technology
 Global market leader of energie-efficent
heating products and hot-water solutions
Energy and
Building
Technology
32%
share
of sales
 Leading manufacturer of security technology
 Global market leader of energy-efficient
heating products and hot-water solutions
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
About Bosch
Workshop for Precision
Mechanics and Electrical
Engineering
1886 2015
3 associates
18 patents /
working day
@mailamitbhagat
360,000 associates
150 countries
Evolution of market dynamics and its influences
Source: BetaCodex – Organize for complexity
Marketdynamics
V
U
C
A
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
How Bosch is addressing these challenges
Roll-out of Social Business
tool and methods
Growing global adoption of
networked working practices
Objective: Highly connected company (Enterprise 2.0)
Step1
2011 2015
Highly connected
and
agile company
We are here
190,000
associates
on-boarded
Bosch
Connect
associates in
73
countries
use Bosch Connect
78
success stories
collected
27,000
communities
78% open
70,000
unique users
per day
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Roll-out of Social Business
tool and methods
Growing global adoption of
networked working practices
Objective: Highly connected company (Enterprise 2.0)
Step1
2011 2015
We are here
Developing additional
capabilities
Step2 Highly connected
and
agile company
?
How Bosch is addressing these challenges
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Changing business models and working principles
Facebook
Media/ data owner, creates no content
Taxi company, owns no vehicles
Uber
Airbnb
Accommodation provider, owns no real
estate
Firefox
Web browser by open source
community
Many creative projects with crowd
funding support
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Facebook
Media/ data owner, creates no content
Taxi company, owns no vehicles
Uber
Airbnb
Accommodation provider, owns no real
estate
Firefox
Web browser by open source
community
Many creative projects with crowd
funding support
Resources exist;
Effectively bringing them
together is the key
Collaborative sourcing
within an Enterprise
People are talented;
Bringing their passion to
opportunities is the key
What can we learn and use in an Enterprise
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Collaborative sourcing framework
Creators
Contributors
An environment
where capability meets opportunity
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Business case – Strengthening innovation
Associates create
business ideas with
needed resources
Each associate is assigned a
part of innovation budget
Associates
fund ideas
Associates nominate
to contribute to ideas
Team is created once
needed resources
are collected Project to realize
idea kicks-off
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Business case – Utilizing internal services better
Associates from service
department self-nominate to
work
Work-package
realization
Project managers
create work-packages
with needed resources
Task to talent
matching is done
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
Platform development – Living own principles
End users
Vision
New release every 2nd week
Agile
working
Collaborative
sourcing
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
What did we learn (actually still learning)?
Technology
Leadership &
Associates
Processes &
Guidelines
Organization
Culture and
mindset
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
What next?
2015 ???
How to scale?
Some individual
success stories
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
@mailamitbhagat
360,000 associates
The journey must continue…
Thanks for your attention!
@mailamitbhagat
https://www.linkedin.com/in/imamitkumar
Amit Kumar
Senior Project Manager
Robert Bosch GmbH
Stuttgart, Germany
!?
Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
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Internal crowdsourcing @ Bosch – The why and the how

  • 1.
    Internal Crowdsourcing @Bosch The Why and The How Amit Kumar Robert Bosch GmbH @mailamitbhagat
  • 2.
    About Bosch Group 48,9 billion euros in sales  290,000 associates  360,000 associates as per April 1.15* *including BSH Hausgeräte GmbH (formerlyBSH Bosch und Siemens Hausgeräte GmbH and Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH) Industrial Technology  Leading in drive and control technology, packaging, and process technology Consumer Goods  Leading supplier of power tools and accessories  Leading supplier of household appliances  One of the world’s largest suppliers of automotive technology Mobility Solutions 68% share of sales Bosch Group  48,9 billion euros in sales  290,000 associates  360,000 associates as per April 1.15*  Leading manufacturer of security technology  Global market leader of energie-efficent heating products and hot-water solutions Energy and Building Technology 32% share of sales  Leading manufacturer of security technology  Global market leader of energy-efficient heating products and hot-water solutions Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 3.
    Amit Kumar |© Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. About Bosch Workshop for Precision Mechanics and Electrical Engineering 1886 2015 3 associates 18 patents / working day @mailamitbhagat 360,000 associates 150 countries
  • 4.
    Evolution of marketdynamics and its influences Source: BetaCodex – Organize for complexity Marketdynamics V U C A Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 5.
    How Bosch isaddressing these challenges Roll-out of Social Business tool and methods Growing global adoption of networked working practices Objective: Highly connected company (Enterprise 2.0) Step1 2011 2015 Highly connected and agile company We are here 190,000 associates on-boarded Bosch Connect associates in 73 countries use Bosch Connect 78 success stories collected 27,000 communities 78% open 70,000 unique users per day Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 6.
    Roll-out of SocialBusiness tool and methods Growing global adoption of networked working practices Objective: Highly connected company (Enterprise 2.0) Step1 2011 2015 We are here Developing additional capabilities Step2 Highly connected and agile company ? How Bosch is addressing these challenges Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 7.
    Changing business modelsand working principles Facebook Media/ data owner, creates no content Taxi company, owns no vehicles Uber Airbnb Accommodation provider, owns no real estate Firefox Web browser by open source community Many creative projects with crowd funding support Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 8.
    Facebook Media/ data owner,creates no content Taxi company, owns no vehicles Uber Airbnb Accommodation provider, owns no real estate Firefox Web browser by open source community Many creative projects with crowd funding support Resources exist; Effectively bringing them together is the key Collaborative sourcing within an Enterprise People are talented; Bringing their passion to opportunities is the key What can we learn and use in an Enterprise Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 9.
    Collaborative sourcing framework Creators Contributors Anenvironment where capability meets opportunity Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 10.
    Business case –Strengthening innovation Associates create business ideas with needed resources Each associate is assigned a part of innovation budget Associates fund ideas Associates nominate to contribute to ideas Team is created once needed resources are collected Project to realize idea kicks-off Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 11.
    Business case –Utilizing internal services better Associates from service department self-nominate to work Work-package realization Project managers create work-packages with needed resources Task to talent matching is done Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 12.
    Platform development –Living own principles End users Vision New release every 2nd week Agile working Collaborative sourcing Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 13.
    What did welearn (actually still learning)? Technology Leadership & Associates Processes & Guidelines Organization Culture and mindset Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat
  • 14.
    What next? 2015 ??? Howto scale? Some individual success stories Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. @mailamitbhagat 360,000 associates The journey must continue…
  • 15.
    Thanks for yourattention! @mailamitbhagat https://www.linkedin.com/in/imamitkumar Amit Kumar Senior Project Manager Robert Bosch GmbH Stuttgart, Germany !? Amit Kumar | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
  • 16.
    PLATINUM & CHAMPAGNESPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS