All our life we've been told stories: as children in school, through books, movies, even in television and radio commercials. As humans we are hardwired for stories – we're conditioned to respond to them. So, as professional marketers, how can we build stories into our messaging to engage a commercial result? How can we develop a story-based culture? What kind of stories work best? In this session you will learn:
- Why storytelling is a useful business tool
- The impact social media brings to storytelling
- How to build memorable storylines
- Some storytelling examples
5 Content Marketing Monsters You Want To Avoid by @PStaunstrupPontus Staunstrup
Here are some scary monsters that will ruin your content marketing. Stay well away from them if you want to be successfull. Learn more about content marketing at www.staunstrup.se/en
Jane Mikhaylovsky Professional tips provider. Multi-level marketing can be an excellent way to get involved in the business world if you know where to look, and get in with a really good opportunity. The difficulty lies in knowing where to find the perfect MLM business model. Below you will get great tips to help you locate a promising MLM business so you can be successful.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
5 Content Marketing Monsters You Want To Avoid by @PStaunstrupPontus Staunstrup
Here are some scary monsters that will ruin your content marketing. Stay well away from them if you want to be successfull. Learn more about content marketing at www.staunstrup.se/en
Jane Mikhaylovsky Professional tips provider. Multi-level marketing can be an excellent way to get involved in the business world if you know where to look, and get in with a really good opportunity. The difficulty lies in knowing where to find the perfect MLM business model. Below you will get great tips to help you locate a promising MLM business so you can be successful.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Presentation from April 2012 Marketo Silicon Valley User Group meeting.
Best practices on: lead nurturing, drip campaigns, email marketing and working with sales to qualify MQL and SQLs.
Developing a Killer Lead Nurturing StrategyGreenRope
Lead Nurturing is a powerful way to build relationships and convert more leads into customers. Join Content Manager, Alessandra Ceresa, as she walks you through lead nurturing and content at each stage of the funnel.
You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitJordanDervish
Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing), Presented 'Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI'
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Hacker
What You'll Learn:
- How to Use Psychology to Win Negotiations
- The Advantages of Neural Linguistic Patterns of Persuasion
- How to Increase your Close Rate
- Exercises You can Use to Practice Building Rapport
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
100 Day Plan to Transform your Digital Marketing StrategyStickyeyes
Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
Presentation from April 2012 Marketo Silicon Valley User Group meeting.
Best practices on: lead nurturing, drip campaigns, email marketing and working with sales to qualify MQL and SQLs.
Developing a Killer Lead Nurturing StrategyGreenRope
Lead Nurturing is a powerful way to build relationships and convert more leads into customers. Join Content Manager, Alessandra Ceresa, as she walks you through lead nurturing and content at each stage of the funnel.
You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
Loren McDonald's Presentation at Mumbrella's B2B Marketing SummitJordanDervish
Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing), Presented 'Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI'
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Hacker
What You'll Learn:
- How to Use Psychology to Win Negotiations
- The Advantages of Neural Linguistic Patterns of Persuasion
- How to Increase your Close Rate
- Exercises You can Use to Practice Building Rapport
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
100 Day Plan to Transform your Digital Marketing StrategyStickyeyes
Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
Presentation to WorldComp12: Engagement is the new standard of usability. Identity project as task-based versus experientially-based, then design for Flow and Narrative Transportation using research-based techniques. Introduces the Positive Engagement Evaluation Model.
Presentation of Martin Schobert, managing director at tourismusdesign at enter 2013. I am sharing my knowledge about content management and content strategy in travel and tourism. I also will introduce 5 geat and simple "forgotten strategies" to develop digital strategies and create new aproaches in digital project developments.
Storytelling is a bit of a buzzword nowadays in the nonprofit space but there are some frameworks and formats that can be used to help your cause reach more people and raise more money.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Going on a Story Hunt: How to Build a Storytelling Map for Your BusinessErin Feldman
Business storytelling fails all the time. The secret to success, while simple, proves critical to success: a storytelling map. Learn Erin Feldman's tricks for developing your own map and writing stories that capture attention and produce business leads.
1. We’ve told stories from the beginning. Stories help us make sense of the world and our place in it. We’re hardwired for story, from cave paintings to the latest Marvel film. Stories let us escape, teach us lessons, and leave a record.
2. Stories cut through the clutter. They stand out in a TV commercial or tweet.
3. Stories capture emotions. People don't respond to dry data; they respond to stories. They make purchasing decisions with their emotions first and their brains second.
4. Stories motivate people to act and get involved.
5. Stories remove barriers to entry. People won’t invite a smarmy salesperson in the door, but a storyteller? They’ll get out the tea and biscuits.
6. Stories go horribly wrong for a variety of reasons, but these are some of the common culprits.
b. Pushing products
c. Being inauthentic
d. Using out-of-date, unverified, or untrue data
e. Employing jargon, clichés, et cetera
f. Telling irrelevant stories
g. Relying on “standard” stories
7. Getting the story right requires a map. You have one with the five Ws and H.
a. Who’s in your audience?
b. What makes you unique from all the other “unicorns”? Is it customer service? Employee morale? Dedication to innovation?
c. Why do you do what you do? Why this product or service and not that one?
d. Where and how should you tell the story? A couple of options: website copy, company blog, video, podcasts, photography, social media, et cetera.
e. When should you tell the story? Answer: Think "evergreen" and seasonal.
8. Build your story skeleton, using the answers given to the questions above. Then, create a brief that spells out audience, tone, and purpose.
9. Publish the story.
10. Assess, refine, and repeat.
Human-Centric Storytelling in BusinessKubo Finland
9 tips: how to put your excellent content strategy into action by creating great stories. Presentation at Content Strategy Forum 2013 http://csforum2013.com/
Business storytelling hacks: how to apply story archetypes to business storyt...Andrius Grigorjevas
Business presentations are a form of storytelling. Most of the time they don't work just because they don't have an overarching principle, drama or meaning.
This presentation outlines the most popular types of business pitch/presentation story structures and defineds what they mean.
Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive participatory story experience which expands reach, increases persuasion and buy-in and builds an adaptable structure for a more sustainable campaign.
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Psychology explains the power of StorytellingSebastien Juras
Communication is a fundamental skill, but a difficult art. Storytelling is a marvelous tool to help getting yout point accross to others. Psychology explains why.
A meta story.
A Brand Bible is a document that covers everything about your brand. It details your company, industry, brand pyramid, brand values and personality, competition, reason for being and also helps readers understand your brand voice and persona as well as your audience. This is a vital marketing tool for anyone serious about building brands for their company or for themselves. From the former Chief Marketing Officer of Google Play - Patrick Mork
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Slides Dave Skrobela recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Stories are a powerful tool for persuading people. They are easier to understand than statistics, and when presented well, are much more engaging. And it turns out that telling stories really does work.
Joe Kern, Vice President of Marketing for MyOrderDesk, and Kelly Mallozzi of Success In Print, will offer tips on creating an effective print selling story and how/when to effectively present it in this free webinar.
This session will not only benefit print sales people, but owners, and customer service reps as well.
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
Trends + Trendsetters: The Best in B2B Technology Content MarketingNewsCred
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the B2B technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
Killer or Filler? Assessing content success for tech marketersAndrew Miller
In the realm of technology marketing, content is king. With proper planning and execution it has the power to command a following, inspire loyalty and win battles for new business.
However, without proper assessment it can suffer a short and unsuccessful reign over influencers and decision-makers in a multi-media world saturated by multiple messages.
Before planning your assessment, take a look at our quick guide to discover how content can be more ‘killer’ and less ‘filler’.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
It's not easy to build a content marketing programme that gives customers what they need at every stage in their buying process and measures ROI in a meaningful way. Here's my way of doing it.
How To Start A Sweet Factory: Imagined By 90 School ChildrenTribal Impact
Last week I stood in front of 90 primary school children and talked about running a business. In an age of XBox and tablets, I expected 🥱 and 🙄. What actually happened took me completely by surprise...
20 Must Have Guidelines for Employee Social Media Tribal Impact
It's really important in this digital age that employees understand the risks - both personally and professionally - when conducting themselves on social media.
Social media guidelines not only protect the organisation (e.g if an employee shares something that damages the reputation of the brand) but should also protect the employee.
Guidance around etiquette and improper usage of social media will help the employee embrace the technology for their professional brand in a safer environment whilst potentially advocating on behalf of the company brand.
So what should be included in a set of Social Media Guidelines?
6 Reasons Why Your Employees Aren't Brand Advocates on Social MediaTribal Impact
The good news is that employee advocacy can support both of those priorities, often with a positive impact on the bottom line.
According to the Employees Rising study from WeberShandwick, social encouragement has an outsized impact on employer advocacy among employees. For example, employees with socially-encouraging employers are significantly more likely to help boost sales than employees whose employers aren't socially encouraging (72 percent vs. 48 percent, respectively).
Here are 6 reasons why your employees aren't brand advocates on social media.
12 Reasons Why Employees Should Invest in Their Personal BrandsTribal Impact
For the first time ever, there are five generations within the workforce. We're dealing with different motivations, learning styles and expectations.
Any employee social media training program needs to start from the perspective of the employee. Your employees will be asking "What's In It For Me" because ultimately, they need to prioritise where they invest their time. After all, they have objectives and targets to reach.
So, we've put together 12 reasons why your employees should invest in their personal brands. It's designed to be a resource to help you position your Social Business Program and help employees understand the value of getting involved.
10 Content Categories To Kick Start Your Employee Advocacy ProgramTribal Impact
There are a number reasons why your employee advocacy program may not reach the giddy heights you were expecting when you initially launched it, but the most common reason of all is content.
Content is the beating heart of your employee advocacy program. Check out these top 10 categories of content you should consider for your employee advocacy program.
Closing The Gap Between Company Brand & Employee Brand Using Social MediaTribal Impact
Corporate brands, product brands and employer brands. Companies are great a managing brands but what about the unsung hero that delivers the brand experience - the employee brand? Time to close the gap and create a more authentic brand for business.
Closing The Gap Between Company Brand & Employee Brand Using Social MediaTribal Impact
Corporate brands, employer brands and product brands. Companies are great at managing their image but what about the employee brand? The unsung hero that represents the logo and delivers the customer experience. Isn't it time we closed the gap between employer, corporate and employee brand?
Tribal Impact: Social Selling Tips & TricksTribal Impact
Tips and tricks for B2B technology account managers and sales people who need to build relationships and understand their target accounts in more detail.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
13. Gartner Research:How To Tell Better Marketing Stories Stories are how we remember; we tend to forget lists and bullet points Screenwriting Coach Robert McKee Feature Benefit Feature Benefit
15. So Why Should Marketers Care?Word Of Mouth Marketing Stories provide shortcuts. We’re too overwhelmed by data to discover all the details Seth GodinAuthor & Marketing Guru
16. The Impact Of Social MediaWord Of Mouth Marketing...On The Big Screen! Good Stories ENGAGE Really Good Stories SPREAD
25. But What Does That Actually Mean?The Story Behind The Poster 1.5bn subscribers around the world 78 distinct channels Run Better Means... providing good content to as many people as possible SAP manage that global content single version of the truth global platform for global business http://www.youtube.com/watch?v=sMzr4OAIx-I
26. Where Do We Start?Positioning Is Key Customer Need SolutionStrength Competitive Weakness Target Position
27. Putting That Into PracticePositioning Is Key Each messaging framework has a customer example and 3rd party supporting data relating to their business
29. So How Can You Move To Storys€lling? POSITIONING MESSAGES SYNDICATION STORYBOARDS ADOPTION FEEDBACK Use customer needs to frame our solution strengths and differentiators Map unique claims and capabilities to the SAP brand promise Make sure all assets in all channels are “on-message” Use the same positioning and messaging as the building blocks of our stories Help sales, presales and consulting adopt our content Bring audience feedback all the way back to positioning
31. Summary TipsHow To Build Marketing Stories Start With The End Capture Their Attention Make Customers The Actors In The Story e.g. People In Your Position, Research Tells Us Build Credibility Quantify Your Value Move Them Along A Good Call To Action Build A Library
Challenge for us is building a culture of storytellingWhere people
People buy what they wantNot necessarily what they needThey demand stories from marketers to help convincethemselves to buy what they already decided they want
The ultimate “Word Of Mouth” marketing. Good stories engage. Really good stories spread. And in today's social-media environment, where it's easier than ever to share content, it's important that marketers become skilled in the art of the story. The better the story the more people that will engage with the subject and the better your social media efforts will be. Social media people must be excellent story tellers that can engage and get an audience participate in the story so that it becomes theirs. The more stories you tell, the more you will engage your readers. And if they like your stories, they will want to share them. Like I said, that’s the nature of stories. They call out to be shared. Think multimedia – podcasts, videos, slideshows, photos.
In the new world of work, your reputation is the only accepted currency.