What you see is what you create

1. The M Bookwhat you see is what you create

2. This book is based on a personal experience through
Your tool for
a better marketing
and a bunch of professional marketing strategies from
c

3. “Innovation needs
time, place &
snaps of ideas”

4. “Your imagination
is a second life where
you can live and
shape it as you want”

5. “A notebook and a pen
are best for organising
your thoughts”

6. “All marketers are liers,
but if you communicate
the inner of the Golden
circle “the why” you are
not one of them”

7. “A marketing plan is the
last plan to prepare
and the First one
to execute”

8. “Passion is what people
seek...showcase it”

9. “A customer is always
a person, treat him like
one”

10. “Your mind is much
more brilliant than
you can ever imagine”

11. “Brainstorming is a cool
tool to get new ideas”

12. to prepare a
The Steps
Marketing Plan

13. message
to communicate
Strategy
to use
the the
timeline
to execute to follow
the the
instructions

14. message
to communicate
the
using the GTCM on 3 phases
Goal Target channel message
AnalyzeUnderstand
Create

15. Understand
Understand your entity
Understand your project
create the project’s vision
the contribution of the project
to your entity
Set your goals from the project

16. Analyze
set your general stakeholders
choose your specific target for
the project
write down all the possible social
networks and media
choose the most effective channels
fastest and simplest to communicate your message to your chosen target

17. Create
Gather thoughts and keywords
brainstroming is best to have
faster and better results
create as many as possible of the
messages
choose the most appropriate
language
at this stage, don’t think about graphic design

18. Strategy
to use
the
using the Customer Flow
Attract convert close showcase

19. Attract
on two levels
Outboundinbound
VIRTUALENGAGEMENT
PHYSICALENGAGEMENT

20. inbound
VIRTUALENGAGEMENT
Social Network Media
use the most effective ones they are eager for news
use personal blogs for better credibility sending press releases can be very helpful
they are everywhere!!!
hootsuite is a good tool
for social network management
TELEVISION
RADIO
NEWSPAPERS
WEBMAGAZINES
CAMPUS RADIOS

21. Outbound
PHYSICALENGAGEMENT
FOR THIS TYPE OF MARKETING, you have to go to
the target and try to convince him/her
POSTERS
FLYERS STANDS
BANNERS
T-SHIRT
WALLS
Make It Attractive

22. Convert
Convert Visitors to Leads
always include a call-to-action
usually a link to the registration form
follow up with the conversion rate
to figure out the best strategies
include the call-to-action in your
landing pages in an attractive way
make it clear for the next steps

23. Close
Call Your Leads For The Next Step
don’t keep your leads waiting too long
else they will turn into detractors
don’t forget to include a space where visitors
can put their contact information

24. Showcase
Showcase The Impact Brought By
Your Project On Your Participants
During the Project After the Project
LIVE STREAMING
MICRO EXPERIENCES
DOCUMENTARY
ARTICLES
TESTEMONIALS

25. TIMELINE
to execute
the
The Timeline of your Marketing Campaign
Backward
using two tools
planning
Taskmanagement

26. Backward Planning
start from the day of realisation
of the project and go back
always leave a time lapse for the
promotional materials to be ready
at least one week before the the realisation

27. Task Management
Task
always start with the main tasks and divide them
into sub-tasks
Description Responsible Deadline
Estimated Time of Work
Priority
Sub-Task
priorities can always tell you where to start
always tell the responsible of the task to
determine the estimated time of work to finish
the task, then argue with him/her

28. instructions
to follow
the
Put Clear Instructions To Follow
Social Network
LINKS TO SHARE
HASHTAG TO USE
MESSAGES TO WRITE
PHOTOS TO USE
TIME TO SHARE
Media
PRESS RELEASE TO SEND
CLEAR MEDIA TARGETING

29. “Imagination is a Second Life”

30. “All Big Campaigns Were Once Small Ideas”