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C.C. Chapman's 5 Steps to Storytelling Success

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

The document outlines an agenda for a session on business storytelling at the #CNX14 conference. The session will be presented by C.C. Chapman and will discuss the importance of telling your business story. Chapman will provide a five step process for storytelling success that includes defining goals, creating audience profiles, brainstorming, nailing down details, and planning a strategy for review and evaluation.

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Track: Personal Transformation & Growth #CNX14 #CNX14 THE ART OF BUSINESS STORYTELLING C.C. Chapman Author, Content Rules and Amazing Things Will Happen @CC_Chapman
Track: Personal Transformation & Growth #CNX14 IF YOU DON’T TELL YOUR STORY WHO WILL?
Track: Personal Transformation & Growth #CNX14 Bold statement or quote or statistic related to the session can go here
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14 MY FIVE STEPS TO STORY SUCCESS
Track: Personal Transformation & Growth #CNX14 DEFINE CLEAR GOALS
Track: Personal Transformation & Growth #CNX14 CREATE IDEAL AUDIENCE PROFILES
Track: Personal Transformation & Growth #CNX14 BRAINSTORM
Track: Personal Transformation & Growth #CNX14 NAIL DOWN THE DETAILS
Track: Personal Transformation & Growth #CNX14 PLAN THE STRATEGY
Track: Personal Transformation & Growth #CNX14 REVIEW & EVALUATE
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14 WE CONSUME WITH OUR HANDS
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14
Track: Personal Transformation & Growth #CNX14 THE MORE YOU CREATE THE EASIER IT BECOMES
Track: Personal Transformation & Growth #CNX14 IF YOU DON’T TELL YOUR STORY WHO WILL?
Track: Personal Transformation & Growth #CNX14 THANK YOU THANK YOU cc.chapman@gmail.com @cc_chapman cc-chapman.com
Track: Personal Transformation & Growth #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! Prizes! $50 Starbuck s #CNX14 Gift Card @CC_CHAPMAN
Track: Personal Transformation & Growth #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
Track: Personal Transformation & Growth #CNX14

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C.C. Chapman's 5 Steps to Storytelling Success

Editor's Notes

  1. THE main point
  2. This is what most people think of when they think of telling a story. It isn’t wrong, but there is certainly a LOT more to it than just this.
  3. Campfire metaphor
  4. And the company known as GORUCK
  5. This is a story of Java
  6. WE CONSUME AND CREATE WITH OUR HANDS