Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Learn how to apply the fundamentals of storytelling and their brand counterparts to your business strategy. Telling a story is the only effective way to connect your brand with consumers. Don’t fall into the trap of posting to social media as one-way dialogue or merely broadcasting promotions. Create compelling stories that hook your audience. This presentation goes through the fundamentals of storytelling and identifies brand parallels.
You can also watch the recording here: https://www.youtube.com/watch?v=qSDlAvDG4_0&feature=emb_logo
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
Mapping Customer Journey from Awareness to AdvocacymKonnekt
Customer life cycle” describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customer’s journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Learn how to apply the fundamentals of storytelling and their brand counterparts to your business strategy. Telling a story is the only effective way to connect your brand with consumers. Don’t fall into the trap of posting to social media as one-way dialogue or merely broadcasting promotions. Create compelling stories that hook your audience. This presentation goes through the fundamentals of storytelling and identifies brand parallels.
You can also watch the recording here: https://www.youtube.com/watch?v=qSDlAvDG4_0&feature=emb_logo
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
Mapping Customer Journey from Awareness to AdvocacymKonnekt
Customer life cycle” describes the progression of a customer from finding, considering, purchasing, using, and maintaining loyalty to a product or service.To get true wins, you need to support a customer’s journey through the various stages so that they can make informed decisions. Learn all about Mapping Customer Journey from Awareness to Advocacy.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
Six Reasons You Need Event Content StrategyOpus Agency
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages.
To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
Six Reasons You Need Event Content StrategyOpus Agency
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages.
To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Building a Story Brand Webinar TechSoup-TappNetwork 12.14.2023.pdfTechSoup
In this webinar, renewed experts Chad Bellow and Jason Spangler shared insights into creating compelling brand stories that forge deep connections, inspire action, and drive advocacy. Chad and Jason also shared how to redefine your organization's communication approach to secure enduring support.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Webinar: Forget Big Data, Get Smart Data. Camp Creative - The Connell Group Brian Leonard
If you're swimming in data but still lacking in meaningful insights you may be looking at the wrong data. Forget big data, get smart data. How market research and data visualization drive better business outcomes.
Once you have the insight what do you do with it? We also explore how to craft a story that resonates with your target audience. Learn how to decide which channel or medium can best convey your story.
Leverage Visual Storytelling to Win More LeadsJomer Gregorio
Utilize the captivating power of visual storytelling to transform your lead generation strategy. Explore this presentation to learn how to use the art of visual storytelling to captivate your audience and generate more leads.
Full blog here - https://digitalmarketingphilippines.com/leverage-visual-storytelling-to-win-more-leads-infographic/
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Brand Storytelling Master Class - Clover Carroll, New Story Media
1. Clover Carroll
CHIEF EXECUTIVE OFFICER,
NEW STORY MEDIA
HOUSTON, TX ~ JUNE 6 - 7, 2018 | DIGIMARCONSOUTH.COM
#DigiMarConSouth
Brand Storytelling
Master Class
MASTERCLASS
2. Our Team
Clover Carroll, CEO
Director, Producer, Writer, Digital
Marketing Strategist
Rachel Carroll, Co-founder
Writer, Producer, Director, Digital
Marketing Strategist
Mike Ciesiensky, CTO
Business website design and
development, Digital Marketing
Strategist
3. My Story
Clover Carroll, CEO
Clover Carroll is the CEO of New Story Media, an award-winning marketing agency. He has filmed and produced for
large networks such as National Geographic, Investigate Discovery and Discovery Channel as well as hosted his
own television show. His 15 years of experience in film brought him to the realization that many businesses have a
hard time telling their story, so he created a storytelling process that helps businesses clarify their message, create
powerful marketing material, engage their customers and grow their business. Clover specializes in Inbound
Marketing, and enjoys helping businesses tell their story.
4. MANY BUSINESSES HAVE A HARD TIME TELLING
THEIR STORY, SO WE DESIGNED A STORYTELLING
PROCESS THAT HELPS THEM CLARIFY THEIR
MESSAGE, CREATE POWERFUL MARKETING
MATERIAL, ENGAGE THEIR CUSTOMERS, AND GROW
THEIR BUSINESS.
5. Inbound Marketing versus Outbound Marketing.
Today, technology has changed how people obtain
information and consequently, marketing has undergone a
massive transformation. Outbound marketing tactics, like
television and radio advertising, are not as effective as they
once were. Now comes the age of inbound marketing, driven
by the Internet and social media.
6.
7. Outbound Marketing
Outbound marketing is just another name for “traditional
advertising methods” it is devised to contrast with the newer
“inbound marketing”.
The basic idea is that advertisers use mass media tools to push
their message and products out to the public. The hope is that if
enough people who are in your target audience hear the message,
they will respond.
8. Inbound Marketing
Today’s customers are really savvy. No one wants to sit
through a sales pitch, and people today have become really
good at avoiding them.
● People can skip TV ads by recording their favorite shows and fast-forwarding
through the commercials and with so many online streaming services, TVs
don’t even get that many viewers anymore.
● Digital music and satellite radio makes it easy for people to avoid radio
advertising.
● People get their news from the Internet, so no one sees the print advertising
in the newspapers any more.
● Online banner ads are blocked by ad blockers. Even if they don’t get blocked,
they have very low visibility due to a symptom called banner blindness.
9. Inbound Marketing
Inbound marketing refers to marketing strategies that focus
on pulling audiences in instead of going out to get prospects’
attention. Inbound marketing pulls visitors in, increases brand
exposure, and creates brand authority through the creation of
valuable content.
10. Inbound Marketing
The bottom line is: Traditional advertising channels are just
not getting the job done anymore. Technology has advanced
and marketing strategies and tactics have also evolved to
keep up with it.
11. Why Story
Story is the most effective means of human communication.
There are three main reasons why telling a strong story is the
best way to achieve your goals:
● Story leads behavior-Emotions play a huge role in
directing human behavior and story is the strongest way
to move our audience.
12. Why Story
● Lets Us Be a Witness. We’re bombarded by nearly 5,000
ads per day telling us what we need, how to feel, and
what to do. Story cuts through the noise by inviting
viewers on a journey and allowing them to come to their
own conclusions.
13. ● Story transports us to another world. The scientific term is
narrative transportation and it refers to a story’s ability to
immerse viewers so that their surroundings disappear.
Narrative transportation is highly correlated with the action
the viewer takes once they’re done watching.
Why Story
14. ● Age old story: For thousands of years stories have been
told around the campfire. Humans seemed to be pre-
programed for story. Russell Brunson of DotCom Secrets
calls it the “Star, Story, Solution” script. Others call the
central character the Hero, and refer to the Hero’s
Journey.
The DNA of story
15. ● Hero’s Journey: central character sets off on a journey, in
which he overcomes obstacles and returns a changed
person.
The DNA of story
16. ● People: central character sets off on a journey, in which
he overcomes obstacles and returns a changed person
● Place: Gives authenticity to the character
● Purpose: The clear message of your project
● Plot: The way you structure your story
The 4 pillars of story
18. ● The lens to filter every decision for your project
5 keywords
19. ● What is the most inspiring thing about the story?
● What makes the story different?
● Who is the audience for the story?
● How do you want the audience to feel?
● What do you want the audience to do?
5 keywords
20. The Hero of the story needs to have the 3 Big Things:
● Uniqueness
● Desire
● Complexity
Character Brief
23. ● A graphical representation of what the video will look like.
It is the blueprint for the project that helps all stakeholders
stay true to the vision for the project.
Creative Brief
24.
25.
26.
27. Story Brand Script
● The Hero
● Villain
● Guide
● Plan
● Call To Action
● Leads To Success
● Avoids Failure
● Hero Is Transformed
28. Why Video
● Video communicates faster. According to Vidyard, video
communicates 600,000 faster than text.
● Video allows us to create emotion. It allows us to set the
emotional hook.
● Video is a perfect medium for Branded Content, blurring
the lines between entertainment and advertising.
● Video allows a deeper analysis of engagement. Who’s
watching, who long they’re watching, and where they are
located.
30. Brand Story, Founder
Story, Explainer Videos,
Promotional Videos
On Boarding Video, How
To Videos, Webinars,
Special Promotions
Personal Videos (Soapbox
or GoVideo), Thank You
Videos
Customer Case Study,
Customer Testimonials,
Product or Service Videos,
About Us, Culture Videos
31. Interest/Awareness
Tell people about your brand through videos that appear in
targeted searches and social media ads. In the interest phase
your potential customers have a problem and you have the
solution...you just haven’t found each other yet.
32. Interest/Awareness
How to deliver these videos? Social Media, Targeted Video
Marketing, or even SEO-driven videos (ones that answer or
explain a commonly searched for question or problem) can
help you reach the right audiences.
33. Interest/Awareness
What is the key metric? View Count
In the awareness/interest stage, you're casting a wide net,
establishing an audience, and aiming for maximum exposure.
Use the metric of video view count to measure success in this
stage.
39. Justify/Purchase/Conversion
For your potential customers, the conversion stage is
decision time. They've done the research, grown more
knowledgeable about your offerings (and those of your
competitors), and they're ready to sign up.
41. Retention
Once a customer signs up and uses your product you want to
make sure they stay a customer, as you are always adding
value to your products and services.
In the retention stage, you can help customers enjoy their
journey with your product or service by sending them on-
boarding videos, how to videos, and even a personal video
(like Soapbox or Viewedit (now GoVideo)
45. Higher Ground
Final results from a one month splash campaign:
Performance Data
Total Impressions 42,417
Total Videos Views 38,482
Total Clicks To Client Website: 261
48. Higher Ground
Final results from a one month splash campaign:
Performance Data
Total Impressions 22,607
Total Videos Views 18,565
Total Clicks To Client Website: 757
50. Our Goal
To clarify your message so customers listen.
The fact is pretty websites don’t sell things, words sell things.
And if we haven’t clarified our message our customers won’t
listen.
51. So what’s your message?
Can your entire company repeat your companies message in
such a way that it is compelling?
Have new hires been given talking points they can use to
describe what your company offers and why a prospective
customer should buy it?
52. The mistakes many brands make.
● They don’t focus on the aspects of their offer that will help
people survive and thrive.
● They cause their customers to burn too many calories in
an effort to understand their offer. The brain is programed
to burn the least amount of calories
53. I. Create a one liner
Communicate your one liner on your website
Communicate your one liner in your social marketing channels
Communicate your one liner in targeted video marketing campaigns.
I. Create a lead generator
II. Create an automated email drip campaign
III.Collect and tell stories of transformation
IV.Invite happy customers to become evangelists for your
Overview of the Inbound Marketing Road Map
54. A clear repeatable statement that allows potential customers
to find themselves in the story a company is telling. You
simply want a statement that communicates 4 ideas:
Who is your customer?
What is their Problem?
What is your plan to help them?
What will their life look like after you do?
One Liner
55. The Character: (The Hero) Customers need to be able to
say,”That’s me” when they hear your one liners
The Character
56. Stories hinge on conflict. Defining the problem triggers the
thought in your customers mind, “Yeah I do struggle with that.
Will your brand help me be able to overcome it?”
The Problem
57. You won't be able to spell out your entire plan in your one
liner, but you must hint at it.
The Plan
58. Paint a picture of what life could look like after your customer
uses your service.
The Success
59. 1) Once you have your one liner, MEMORIZE IT!
1) Now it’s time to get your team to own the one liner- everyone from the CEO to the Engineers.
If every team member can repeat the one liner you will have converted your staff into a viral
salesforce. Print the one liner on the walls, on coffee mugs, mouse pads.
1) Include it on your website: Bold and legible so that it becomes one of the obvious statements
you want viewers to read.
1) Repeat your one-liner: Repeat your one-liner in every piece of marketing collateral possible.
Use your one liner until it becomes borderline excessive. Your customers aren’t going to read
every one one of your emails or visit your webpage everyday. The more opportunities your
customers have to hear or read your one liner, the more likely they will be to understand how
you can make their lives better. Print your one liner on your business cards, social media bios,
on your packaging, email signatures, repeat it over and over to increase the chance your
customers will read it.
Keep editing your one liner until it works.
60. Create lead generator to
collect emails
An email account is one of the most powerful avenues to reach your customers.
We are not talking about getting people to sign up for a newsletter. Nobody wants
to sign up to stay in the loop. This kind of offer doesn’t promise anything of value;
the only thing it implies is spam. You need to establish VALUE. So how do we get
people to sign up to our email list? We offer them something valuable in return.
Something more valuable than the vague offer of a newsletter.This something is a
LEAD GENERATOR. This is our transitional call to action.
61. 1) Provide enormous value for your customers
1) Establish you as an authority in your field
Your LEAD GENERATOR must provide two
things:
62. New Story creates lead generators for each revenue
stream our company offers. This allows us to segment our
customers by their interest and offer different products to
solve their various problems.
We want to offer valuable information and services in
exchange for an email address.
63. 5 types of LEAD GENERATORS for all types
of businesses:
64. 1. Downloadable Guide: inexpensive way to generate
leads.
a. Start with a Downloadable PDF (least expensive). We have one of our
Copywriters interview you on your area(s) of expertise and he will then flesh out
the content. We then send the final draft to our designers to layout.
a. Keep it to about 3 pages of valuable content
a. Give away the Why: Why a potential customer would need to address or be aware
of a certain issue. Then you sell the How. Offer a tool or teach customers how to
follow through step by step.
a. Offer your lead generator on your website through a 10 second delay popup.
Statistics show these types of pop ups perform better. This pop up is a “Gateway”
The customer has to sign up in order to get the free valuable content.
65. 2. Online Course or Webinar:
3. Software Demos or a Free Trial:
4. Free Samples:
5. Live Events:
Gather Lead Generators that are working for other
companies
66. Create an automated email drip
campaign.
This is a prewritten sequence of messages that
trigger once a person is added to your list. You are
inviting people into a narrative that leads to a sale
even while you sleep.
67. 1. Every month your customers need to be reminded of
the reason you exist. Every time your customers see
your logo and name on collateral even without opening
or even if they are deleting it or throwing it away your
logo will be flashing across their eyes. There is great
power in reminding customers that you exist on a
regular basis. Your customers may not need your
services today or tomorrow but there will be a time
when they need your services, and your drip campaign
keeps you at the top of their minds when the need
68. 2. 20% open rate is industry average. Anything above
that is performing well.
3. Even if the person sees and deletes the email the goal
has been accomplished. You are branding yourself into
their universe.
4. Unsubscribes are good things. They aren’t your
customer and it reduces the administration of your list
69. 5. Start with a Nurturing Campaign: a simple regular
email that offers your subscribers valuable information as
it relates to your product or services.
E-mail #1: Nurturing e-mail 7 day wait
E-mail #2: Nurturing e-mail 7 day wait
E-mail #3: Nurturing e-mail 7 day wait
E-mail #4: Sales e-mail with a call to action
70. Nurturing Email: simple helpful advice to a customer.
i. Talk about a problem
i. Explain a plan to solve a problem
i. Describe how life can look for the reader once
the problem is solved.
i. Include a post scripts
71. Offer and Call To Action Email: Every fourth email in a
nurturing campaign should offer a product or service to a
customer. Be direct. Clearly make an offer
i. Talk about a problem
i. Describe a product you offer that solves this
problem
i. Describe what life can look like for the customer
once the problem is solved.
i. Call the customer to a direct action leading to a
72. Collect and tell stories of transformation-
Get client testimonials of when Cameron Management went
above and beyond. Few things are more compelling in a story
than the transformation of the hero. Why? Because
transformation is a core desire for every human being.
That’s why so many stories are of the hero being transformed
into somebody better.
73. 1. What was the problem you were having before you
discovered our product?
2. What did the frustration feel like as you tried to solve
that problem?
3. What was different about our product?
4. Take us to the moment when you realized our product
was actually working to solve your problem.
74. 5. Tell us what life looks like now that your problem is
solved or being solved.
75. Invite happy customers to become
evangelists for your brand, and create a
system that invites and incentivizes them to
spread the word
76. Create a PDF or video that might be of value to your client’s network
that you automatically send to existing clients along with an email that
communicates something similar to:
“Dear Friend,
Thanks for doing business with us. A number of our clients have wanted to tell their friends
about how we help customers, but they aren’t sure how to do so. We’ve put together a little
video that will help your friends solve X problem. If you have any friends with X problem, feel
free to send it along. We’d be happy to follow up with any of them, and we’ll be sure to let you
know whether we could help. We know you value your relationships and so do we. If your
friends are experiencing a problem we’ve helped you solve, we’d love to help them too. If
there’s anything else we can do, please let us know.
Sincerely,
Nancy
P.S. X Problem can be frustrating. If you’d rather introduce us to your friend in person, just let
us know. We are more than happy to meet with them in their place of business or at our
office.”
77. 1. Offer a reward- Offer a reward to existing clients who
refer their friends or colleagues.
a. Start an affiliate program. A 10% commission on customers they bring to you.
a. Automate the sequence. “The easiest, fastest referral system can be
automated using Active Campaign, or any other e-mail marketing system.
Simply include any customer who places one or two orders in an automated
campaign that offers them an educational video or PDF they can pass on, an
added value for telling their friends about you, or a bonus or even a
commission. Make sure the system opts customers out after placing several
orders so you don’t hit every customer every time they order with another
sales pitch. We don’t want to risk annoying people.”
Editor's Notes
Speaker Cover Slide
It includes television and radio advertising, print advertising, telemarketing, direct mail, and outdoor advertising.
Story is a sense-making device
When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.
A concrete formula we can use to garner attention from otherwise distracted customers.
Practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.
Story is a sense-making device
When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.
A concrete formula we can use to garner attention from otherwise distracted customers.
Practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.
This is an age old formula, used over and over in marketing, and lots of different people have their version of it. Once upon a time with my children
People: The characters in your story, Make an emotional connect. People connect with people,
Place: Gives authenticity to the character. Allows the audience to understand the influences that have shaped him.
Purpose: the clear message of your entire piece. Very important to keep this simple and straightforward. If you say too many things you haven’t said anything.
Plot: the way you structure your story for maximum impact. For example, at what point you disclose obstacles the hero is facing or relate the purpose of the story.
Uniqueness: what makes the Hero different from other people.
Desire: what does the Hero want most.
Complexity: what is the why of their desire? What is their motivation?
We help our clients with marketing strategy by creating a story brand script for their business. This helps us clarify their message and broadcast it across all marketing channels.
People don’t read websites they scan them. If someone needs an answer fast they go to youtube.
From initial interest to final sale we love creating funnels that guide your audience through your sales process
Show how your product or service works in practice. Focus on the benefits for your audience, answer their most common questions and allow them to imagine using what you offer.
Case study videos are the perfect way to build trust with leads and prove that you care about customers as much as you say you do.
An honest look at how your team works behind-the-scenes helps to humanize your brand and show that your values really do resonate all the way through the business.
You can track this with services like Google Analytics, Wistia, and your CRM.
Michael Gerber says in his book “The E-Myth” sales decisions are ultimately an emotional decision. Since emotion plays such a role in this final part of the funnel it would be most advantageous to use content that elicits a strong emotional connection with your potential customer.
Seal the deal with a strong emotional connection
We are currently still building this client's website. This was a test run to optimize the campaign with some AB testing. Nail it then scale it.
We are currently still building this client's website. This was a test run to optimize the campaign with some AB testing. Nail it then scale it.
I hope I have given you some insight to the power of story and some practical ways to utilize story in your marketing.
Your customers brains are pre-programed to look for information that will quickly help them survive and thrive.
When we start with our companies random backstory or internal goals our making our listeners burn too many calories.