Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/
Follow me on twitter - @niroism
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/
Follow me on twitter - @niroism
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
You may already have a marketing plan and budget for 2012, but now comes the hard part: putting it into action, managing what changes and goes wrong, and keeping your eye on the objectives, outcomes and results you want.
This Webinar will offer several, proven best practices for managing, measuring, improving and refocusing your marketing plan and strategy all year long. You will learn:
• A proven, weekly rhythm of reviews to ensure all of your resources are still focused and productive
• Several strategies for managing and triaging the inevitable challenges and roadblocks
• Specific warning signs to watch for and avoid before they impact your work and results
This deck deck answers all your questions about the Inbound Business Bootcamp, a day-long event for top college seniors interested in jobs at high-growth technology companies. The bootcamp will be held Friday, February 20 at HubSpot headquarters in Cambridge, MA. Applications are due February 6, 2015.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
"Tips & Tricks to optimize your Sales Cycle" By Clarissa SteinhöfelTheFamily
A well developed, well managed sales cycle is critical to the health of any business. It gives you clear visibility of what deals you have at each stage of the process – and where the hold ups are.
Identifying the key steps and stages of sales cycle according to your product can really help you to improve sales efficiency and help you or your salespeople sell more. So where should you start?
During this 45 min. workshop, Clarissa from Teamleader CRM will share with you hands-on advices to set-up efficiently your sales cycle:
- How to structure your sales cycle according to your business
- Ramping your sales
- Tips & tricks to optimise your salesflow
- How to choose the right tools for your business
- Examples of sales funnels
Personal branding is an important part of a marketing career. One thing that you can't forget is to try and try again. If you never give up you can see some great results. Learn some tools and learn how to scale your content to improve your personal branding.
http://wheniwork.com
http://www.sujanpatel.com
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
You may already have a marketing plan and budget for 2012, but now comes the hard part: putting it into action, managing what changes and goes wrong, and keeping your eye on the objectives, outcomes and results you want.
This Webinar will offer several, proven best practices for managing, measuring, improving and refocusing your marketing plan and strategy all year long. You will learn:
• A proven, weekly rhythm of reviews to ensure all of your resources are still focused and productive
• Several strategies for managing and triaging the inevitable challenges and roadblocks
• Specific warning signs to watch for and avoid before they impact your work and results
This deck deck answers all your questions about the Inbound Business Bootcamp, a day-long event for top college seniors interested in jobs at high-growth technology companies. The bootcamp will be held Friday, February 20 at HubSpot headquarters in Cambridge, MA. Applications are due February 6, 2015.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
"Tips & Tricks to optimize your Sales Cycle" By Clarissa SteinhöfelTheFamily
A well developed, well managed sales cycle is critical to the health of any business. It gives you clear visibility of what deals you have at each stage of the process – and where the hold ups are.
Identifying the key steps and stages of sales cycle according to your product can really help you to improve sales efficiency and help you or your salespeople sell more. So where should you start?
During this 45 min. workshop, Clarissa from Teamleader CRM will share with you hands-on advices to set-up efficiently your sales cycle:
- How to structure your sales cycle according to your business
- Ramping your sales
- Tips & tricks to optimise your salesflow
- How to choose the right tools for your business
- Examples of sales funnels
Personal branding is an important part of a marketing career. One thing that you can't forget is to try and try again. If you never give up you can see some great results. Learn some tools and learn how to scale your content to improve your personal branding.
http://wheniwork.com
http://www.sujanpatel.com
Inside Sujan Patel's Marketing Strategy For 2017Sujan Patel
In the spirit of transparency I'm sharing my marketing strategy for the year. I break it down by each part of the funnel and split out the tactics by scalable and non scalable.
Feel free to use parts of it, copy the whole thing, critique it or ask questions.
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Ecommerce Test Ideation: What to Optimize and WhyOptimizely
Test ideation is at the core of growing your company’s online sales, especially as consumers’ expectations for ease of use and personalized experiences continue to climb. This session will help you uncover tests to increase key metrics, like conversion rates and average order value, and make shopping on your site a delightful experience for every customer.
- Why is it crucial to learn about your customers quickly?
- How to organize the testing process?
- How to build a team in your organization for this purpose?
- How to implement it in your business?
We explain all that basing on the Pirate Metrics and the Lean Startup methodology.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
5 Best Practices Used By Einstein Analytics' Best CustomersHyoun Park
Amalgam Insights recently evaluated customers of Einstein Analytics that achieved high financial ROI within a three year period to see how they prepared and deployed sales analytics. Based on their experiences, we’ve put together this webinar to provide sales teams across all departments the insights necessary for maximizing the ROI from Einstein Analytics.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
[Webinar] Scaling experimentation: 5 key pillars of maturity by Nick SoChris Goward
Go behind the curtain with WiderFunnel's Director of Strategy, Nick So, as he shares exclusive learnings from his experience building successful experimentation programs for companies like HP, Asics, Magento, and IBM. During this webinar, you’ll get an insider look at the frameworks and strategies that WiderFunnel developed to help clients scale experimentation and accelerate through the phases of maturity.
Turning Failed Tests into Big Wins at BoxOptimizely
Last year the growth team at Box revisited a design layout from their Plans page. A page that they had been excited about redesigning in the past, but had failed to show the measurable improvements needed to key business metrics.
With a new hypothesis and experiment implementation — the team found that this redesign not only delivered more sign ups, it also made a significant improvement to their annual recurring revenue (ARR). In this webinar, Box's Renny Chan will share their philosophy of revisiting tests that have failed with a fresh perspective.
In this webinar we share:
- A new process for evaluating failed tests in your program
- How to think about the win/loss rate of your program
- New ideation tactics that will inform the way you create new experiments
How to write resumes that get you to job Interviews | Advanced resume writin...GetStandingOvation
Key Reasons Why Your Resume Is Failing To Get You Job Interview Shortlist. How to fix it? Advanced resume writing technique for freshers and experienced professionals
About www.FindingJo.com
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The Interview scheduling platform for Premium Candidates
First Get The Salary-offer. Then Interview.
How it works
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Create your resume | Free
We anonymize your resume
Companies schedule interviews with you
To schedule an interview
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Companies, First, make a Salary-offer.
Like the offer? Accept it. Reveal your identity. Start Interview
Don't like the offer? Reject it. Continue to remain anonymous
Presentation designed by
www.GetStandingOvation.com
The presentation consulting and design studio trusted by Startup Founders and CXOs
In today's fast-paced marketing environment, it's important to keep your team focused on what will have the most impact on sustainable growth. In this session you’ll learn the methodology behind the fastest growing companies innovating and disrupting the status quo. Walk away with tactics to drive alignment across your entire team and make an even bigger impact on your company’s mission.
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
In this presentation I breakdown growth into 4 parts, understanding your funnel (top 3 acquisition channels & bottle necks), defining your customer personas & metrics and lastly a walkthrough of my simple growth process.
Here's a link to my growth framework google spreadsheet: http://bit.ly/growthframework
For more information on growth hacking visit my blog http://sujanpatel.com or download my book: http://100daysofgrowth.com
Obamacare 101: What your small business needs to knowSujan Patel
As of January 1st, 2014, every company needs to make sure they are in compliance with the Obamacare (or Affordable Care Act) laws and regulations. As a business owner, you might be wondering how these laws and regulations will affect your business this year. In the following infographic, we’re outlining some basics about the Affordable Care Act, highlighting a few recent news stories that will help bring you up to speed on what’s been going on in relation to the Act, and shedding light on how it will impact business.
This infographic highlights a number of factors that are wreaking havoc on your metabolism. including a brief overview of metabolism and obesity trends in America. and the most common factors that may be affecting your metabolism.
Since the introduction of automation, the manufacturing industry has progressed in leaps and bounds. Each year, new technologies, innovations, and processes are introduced that help make industrial manufacturing more efficient, more safe, more automatic, and more profitable. In the following infographic, we're presenting a timeline that will take you through the evolution and changes seen in industrial manufacturing over the last hundred years. We'll feature the introduction of the assembly line, the use of robotic technology, the "green initiatives" that more and more manufacturing companies have been adopting over the last 20 years, and what's in store for the future.
In 2011, SEO is more than just optimizing page titles and a few plugins; it’s about having the right site architecture, social signals, domain authority, site speed and much more.
Sujan speaks on the latest traffic driving tips for your WordPress website including the best plugins for SEO and Social Media. He also will talk about how to implement SEO, such as keyword research, social signals that affect rankings & social media optimization for WordPress. By following his tips, you can turn your WordPress site into a traffic driving machine.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. Sujan Patel
VP of Marketing @ When I Work
Author of Growth Hacking book:
100DaysofGrowth.com
Avid Blogger at SujanPatel.com
Twitter: @sujanpatel
3. Dennis Still
Head of Analytics @ When I Work
Experience “doing” data and
analytics across enterprise,
startups, and non-profits
MinneAnalytics “long-time fanatic”
Twitter: @denstill
4. Agenda
• Define Your Funnel
• Growth Framework
• Analytics Framework
• Rinse and Repeat
• Growth + Analytics = Marriage Made to Last
27. Examine &
Define Business
Questions
Determine
Best Hypothesis
to Test Said
Question
Test Best
Data You Have
or You Want
Interpret &
Report Findings
Rinse &
Repeat Process
Analyze Data
Analytics Framework
1 2 3
4 5 6
28. Examine & Define
Business Question
THE BIG WHY?
ANALYTICS FRAMEWORK
29. Determine Best Hypothesis
to Test Said Question
ANALYTICS FRAMEWORK
Basically making a guess as to something happening
For example, you may guess that your customer does X when
viewing page 1 of your website. You can test this “theory”
36. Analytics: 14-Day Trial
Growth Hack – Change existing 30 Day Trial to 14 Day Trial
Analytics Hypothesis – Shorter timeframe will lead to faster
conversions
First few weeks – climbing conversion rate, looking strong
After initial few weeks – plummeting conversion rate
Throw to declare “not working”
37. Analytics: Segment.io
Access to
real-time event
data across
web and app
platforms
Drive deeper
understanding of
what customers
are doing, when,
why, and how
The V’s of Big Data
like never before at
When I Work
Combining with
Production DB to
create powerful
full-circle view of
the When I Work
landscape
39. Till Death Do Us Part…
It isn’t Marketing alone
It isn’t Analytics alone
It isn’t jamming Analytics into Marketing
and calling it Marketing Analytics alone
Marriage between hyper Growth
activities and Analytics to prove or
disprove those things – that is the
“secret sauce” of how to drive
200-300% growth YoY