Closing The Gap Between Company Brand & Employee Brand Using Social Media

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Corporate brands, product brands and employer brands. Companies are great a managing brands but what about the unsung hero that delivers the brand experience - the employee brand? Time to close the gap and create a more authentic brand for business.

Social Media

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57%#socialhr
57% of workers
now consider
‘social business’ to
be important when
choosing an
employer
(Source: MIT Sloan)

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45%#socialselling
Leading social
sellers create 45%
more opportunities
and are 51% more
likely to achieve
quota
(Source: LinkedIn)

© www.tribalimpact.com
7x#socialmarketing
Leads developed
through employee
social advocacy
convert 7x more
frequently than
other leads
(Source: IBM)

© www.tribalimpact.com
39%#socialcomms
39% of employees
have already
shared positive
comments online
about their
employer
(Source: Weber
Shandwick)

© www.tribalimpact.com
Employee Advocacy “Dream Team”
HRCommsMktgSales

© www.tribalimpact.com
Close The Skills Gap
Inspire Confidence.
Create A Training Program.

© www.tribalimpact.com
Close The Content Gap
Be Relevant.
Be Timely.
Be Valuable.

© www.tribalimpact.com
Close The Communications Gap
Simplify Sharing. Use Tools.

© www.tribalimpact.com
Close The Measurement Gap
Monitor Impact.
Reward Appropriately.

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Discuss & Map Your Employee Cards To
The Social Media Maturity Model Below

© www.tribalimpact.com
Finally…
WORKBOOK DOWNLOAD at… www.tribalimpact.com/cipr
sarah@tribalimpact.com
www.tribalimpact.com
@tribalimpact

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