Networking for sales success 3-29 - Sales Seminar that was given by Joe Apfelbaum in Brooklyn NY.

1. Networking For Sales Success
How Cold Calling, Networking, and Marketing
Will Help Your Business Succeed
3-29-2016
Presented By: Ajax Union
#AjaxUnionSeminar

2. Joe Apfelbaum
CEO: Ajax Union
Friend me on Facebook:
Facebook.com/JoeApfelbaum
Follow me on Twitter:
@JoeApfelbaum
Connect with me on LinkedIn:
Linkedin.com/in/JoeApfelbaum
#AjaxUnionSeminar

3. Cold Calling
Networking
Marketing
What We Will Discuss
#AjaxUnionSeminar

4. Preparation
Make a List!

5. For Example:
Must make 10 million in
revenue annually
In the Tristate Area
In the Healthcare or Technology
Field
Looking to Grow

6. Cold Calling
#AjaxUnionSeminar
-

7. Does Cold Calling Still Work?

8. Cold Calling Strategies
#AjaxUnionSeminar
● Mindset
● Roleplay/Strategy
● Document Objections/Rebuttals
● Build Relationships
● Follow-Up

9. #AjaxUnionSeminar
Mindset
● Abundance - “There is always another
person.” (find the balance;don’t get lazy)
● Intent - “I will help this person, even if that
means not selling to them.”
● Detached - “It’s ok if I lose this sale, it’s not
the end of the world.”

10. #AjaxUnionSeminar
“Before anything else, Preparation is the key to Success.”
-Alexander Graham Bell
● What’s the specific goal of this action/event?
● Spend time doing research on the
company/client, event, locale, whatever.
● Use that information to personalize your cold
call script
Roleplay/Strategy

11. Document Objections
When you receive an objection, write it down.
● Keep track of all of them and make note of
the one’s you receive the most frequently
● When you’ve gathered that data, figure out a
response to those objections in order to turn
that “no” to a “yes”
#AjaxUnionSeminar

12. Build Relationships
Are you naturally good at building a
relationship?
Focus on their needs instead of trying to secure
a sale
Speak to them as if you would speak to a real
person that you want to get to know.
Let the conversation evolve naturally.
#AjaxUnionSeminar

13. #AjaxUnionSeminar

14. Strategies to Networking
#AjaxUnionSeminar
● Be Prepared
● Be Willing to Give
● Effective Listening
● Invite People to Join You To Events
● Have Fun!

16. Give
What’s in it for me?
#AjaxUnionSeminar

17. Effective Listening
Hearing VS Listening
Listening = Focus
Paying attention not only to the story,
but how it is told and the use of
language and voice.

18. Invite Them to Events
Recent Google Seminar for CEO’s in NYC
3/22/2016

19. Have Fun!

20. Strategies of Marketing
#AjaxUnionSeminar
● Set Goals/Budget
● Communication Method
● Call To Action
● Change/Measure
● Evolve

21. Set Goals/Budget
#AjaxUnionSeminar

22. Communication Method
#AjaxUnionSeminar

23. Call to Action
#AjaxUnionSeminar
● Ask people to do something.
● Engage your prospects.
● Convert

24. Measure

25. Test
Marketing is about testing!
#AjaxUnionSeminar

26. #AjaxUnionSeminar
Cold Calling
Networking
Marketing
Recap

27. Thank you! #AjaxUnionSeminar