This document summarizes NewsCred's content marketing strategies for brands in the B2B technology industry. It discusses how companies like Salesforce, Zuora, ShopKeep and SAP create different types of content tailored to various buyer stages. Salesforce focuses on in-depth case studies. Zuora provides educational content through an Academy. ShopKeep solves small business problems on Counter Culture. SAP customized content for early-stage buyers based on a content audit. The strategies discussed aim to engage audiences through helpful, relevant and well-produced content.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
From the Tuesday, June 14th, 2016 meeting of the Boca Raton HubSpot User Group, hear from Mimi An, Principal Research Analyst and Miner of all the Data at HubSpot.
Inbound Marketing: Targeting The Buyer's Journey
Learn how to use content to propel buyers through the buyer's journey, how HubSpot does its own marketing, how to hire for Inbound, how team structure changes over time, and much more!
In this brand new webinar, WordStream's founder Larry Kim and Ramon Ray, best-selling author and Infusionsoft Evangelist, speak on how to get more customers (and longer-lasting, happy customers) from just HALF the PPC leads! Larry and Ramon present a revolutionary 3 step-solution (attract, sell, & WOW) and introduce the concept of life-cycle marketing.
________________________________________________
For more information on WordStream's services, visit www.wordstream.com.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
If it don't make dollars, it don't make sense. Do you know your content ROI?Hana Abaza
A ton of money is poured into content creation each year, but nobody knows if its actually working. In this presentation, we looked at how to calculate content ROI, what other factors you need to consider and how to boost the overall return on your content marketing. .
Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing.
Optimize and Socialize for Better Content Marketing Results.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
3 Places to Connect with Consumers on Mobile ReachLocal
Consumers are using mobile to search for and research businesses, read reviews about you and your competitors, consume content and make purchasing decisions. But can your customers even find you on mobile? Do you have a mobile website that can convert them into leads?
If your business doesn't attract and convert consumers from mobile search and in mobile apps, then you could be losing potential customers to your competitors.
This presentation highlights stats on the state of mobile usage today along with ways for you to stand out from the competition where consumers are spending their time - on mobile devices.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
From the Tuesday, June 14th, 2016 meeting of the Boca Raton HubSpot User Group, hear from Mimi An, Principal Research Analyst and Miner of all the Data at HubSpot.
Inbound Marketing: Targeting The Buyer's Journey
Learn how to use content to propel buyers through the buyer's journey, how HubSpot does its own marketing, how to hire for Inbound, how team structure changes over time, and much more!
In this brand new webinar, WordStream's founder Larry Kim and Ramon Ray, best-selling author and Infusionsoft Evangelist, speak on how to get more customers (and longer-lasting, happy customers) from just HALF the PPC leads! Larry and Ramon present a revolutionary 3 step-solution (attract, sell, & WOW) and introduce the concept of life-cycle marketing.
________________________________________________
For more information on WordStream's services, visit www.wordstream.com.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
If it don't make dollars, it don't make sense. Do you know your content ROI?Hana Abaza
A ton of money is poured into content creation each year, but nobody knows if its actually working. In this presentation, we looked at how to calculate content ROI, what other factors you need to consider and how to boost the overall return on your content marketing. .
Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing.
Optimize and Socialize for Better Content Marketing Results.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
3 Places to Connect with Consumers on Mobile ReachLocal
Consumers are using mobile to search for and research businesses, read reviews about you and your competitors, consume content and make purchasing decisions. But can your customers even find you on mobile? Do you have a mobile website that can convert them into leads?
If your business doesn't attract and convert consumers from mobile search and in mobile apps, then you could be losing potential customers to your competitors.
This presentation highlights stats on the state of mobile usage today along with ways for you to stand out from the competition where consumers are spending their time - on mobile devices.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Inbound Marketing 201: How to Create an Effective B2B Inbound Marketing CampaignMLT Creative
Beginning by producing a stellar B2B marketing offer, through promoting it on your channels, to measuring its impact, you will learn how to piece together the main components of a holistic marketing campaign.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
In many ways, content marketing rubs off B2B and B2C companies the same way. But because the decision processes in one differ from the other, it is often applied differently.
Some of the topics covered here include:
What Is B2B Content Marketing?
My Top 3 Data-driven B2B Content Marketing Samples
B2B Content Marketing vs. B2C Content Marketing
Why Do B2B Tech Companies Need Content Marketing?
Building Your Brand with B2B Content Marketing Strategy
Developing Your Data-driven B2B Content Marketing Strategy
B2B Content Marketing Strategy Examples
Top Content Formats for B2B Tech Companies
B2B Content Marketing Resources
PS: This is a masterclass with Digiclan (www.digiclan.africa), one of the biggest communities of digital professionals in Africa. You can watch the session here - https://youtu.be/F9rkD3IytNM
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Colleague Software
The role of marketing throughout the contemporary recruitment landscape is evolving – and fast. Marketing professionals able to adapt to unfeasibly quick changes and lead strategies across a sector so domineeringly dynamic, really have become the Swiss Army knife of modern-day recruitment performance. Once it was the recruiter making all the business decisions: now this role is the domain of the marketer.
From employer branding to candidate attraction to content production to choosing the most suitable internal tech structure, today’s recruitment marketers are not only on the cusp of change, they are leading it. And the staffing sector is a better place for it: Slicker, exciting and undeniably more professional.
This Whitepaper highlights how to become a brilliant marketer within the recruitment sector, covering topics including:
• What is the point? How can modern marketers really help recruiters?
• Recruitment is a process – so how can you really differentiate?
• Harnessing the power of your audience
• How to create compelling content for LinkedIn that drives traffic
back to your website
• Content plans which don’t cause discontent
• The Big Brand Approach to Engaging Customers
• Behavioural Tricks for New Business Persuasion
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Entrepreneurial Selling is a new sales methodology aimed at helping sales people and entrepreneurs to identify and develop new business opportunities together with their customers. The methodology is based on a 10 year long research program on the future of sales.
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
How to Measure Brand Health with Content Marketing Audience Growth MetricsLiz Bedor
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below:
- Paid vs. Organic Search Traffic
- Social Shares/Followers
- Share of Voice/Offsite SEO
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
5 Reasons to Earn Your Salesforce.com CertificationsLiz Bedor
Demand for Salesforce experts is growing rapidly and companies are looking for proven professionals. Companies who use certified cloud specialists see smoother deployments and better use of Salesforce. Getting certified boosts your career and enables you to contribute even more to your organization's success.
Whether you are a Salesforce Administrator, Force.com Developer, Implementation Expert, or Architect, earning a credential from salesforce.com demonstrates that you have the skills and confidence to take full advantage of Salesforce.
Trends + Trendsetters: The Best in Automotive Content MarketingLiz Bedor
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences.
Common Thread: How Retailers Use Content to Tie Online and Offline ExperiencesLiz Bedor
E-commerce and mobile shopping are growing faster than ever. Those experiences, however, are inherently limited as people still want in-store store benefits of seeing, touching and feeling products in person. To get ahead, retailers need to sync these two experiences seamlessly. We're diving into the strategies of three top retailers who have mastered creating seamless online/offline experiences for their customers. View this SlideShare to learn their tactics and how you can improve your online/offline marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. NewsCred Trends + Trendsetters
NewsCred’s Strategy Team helps brands build and hone their content
strategies, taking into consideration marketing goals, brand positioning and
the competitive landscape.
Our Trends + Trendsetters guides aim to educate marketers on trends,
opportunities and content strategies that best-in-class brands are utilizing to
engage their audiences. In this guide, we’ll take a look at content marketing
in the b2b technology industry.
Interested in learning more? We’d love to hear from you! Feel free to reach
out at strategy@newscred.com
- Liz Bedor, Associate Brand Strategist, NewsCred
5. And the complexity of the sale only increases
as more stakeholders get involved.
6. Technology marketers, however, can leverage
content marketing to simplify their message and
connect to these decision-makers.
7. A recent study by MarketingSherpa
surveyed 4,000 b2b technology business
professionals to understand what types of
content these buyers are looking for.
Source: Stories that Sell: Study Reveals Business Technology Buyers’ Need for Content
10. Source: Stories that Sell: Study Reveals Business Technology Buyers’ Need for Content
67% of buyers reported case studies at the top
of their list for their most desired content.
12. Source: Stories that Sell: Study Reveals Business Technology Buyers’ Need for Content
84% of buyers want content that educates
them and expect vendors to provide it.
14. Source: Stories that Sell: Study Reveals Business Technology Buyers’ Need for Content
72% of buyers want to find “solutions
to solve a current problem”
16. Source: Stories that Sell: Study Reveals Business Technology Buyers’ Need for Content
60% of buyers look for different types of content
depending on their needs at the time.
17. Here we’ll discuss strategies of brands
leading in these four areas of content marketing
and see how they approach creating these
types of content.
21. Since then, the brand has grown into a tech
giant, expanding its end-to-end SAAS offering over
the past fifteen years.
22. Since the beginning, however, sharing
customer success has been at the forefront
of its marketing strategy.
23. Salesforce’s Customer Success Stories page is the core hub for sharing
these stories and case studies with prospects and customers.
Content lives at www.salesforce.com/customers
HOW SALESFORCE, THE LEADING CRM
ON DEMAND SOLUTION, HAS HELPED
ITS CUSTOMERS MEET AND EXCEED
BUSINESS GOALS.
“
“
24. Readers are able to filter through the comprehensive collection by industry,
product or business size to find the best match for their use case.
Communications
Financial Services
Government
Healthcare + Life Sciences
High Tech
Manufacturing
Media
Nonprofit + Higher Ed
Retail
Services
Travel + Transportation
Salesforce1 Mobile App
Sales Cloud
Service Cloud
Marketing Cloud
Salesforce1 Platform
Salesforce Chatter
Community Cloud
Data.com
Desk.com
Salesforce Work.com
1-99 Employees
100 – 999 Employees
1000+ Employees
INDUSTRY PRODUCT BUSINESS SIZE
25. The brand’s collection of case studies not only
covers vast depth and breadth, but the content itself
is compelling and comprehensive.
26. The Salesforce case
study formula:
DETAILED USE CASE
SYSTEM SCREENSHOTS
LISTED PRODUCTS USED
CUSTOMER QUOTE
CUSTOMER VIDEO
27. The Salesforce case
study formula:
DETAILED USE CASE
SYSTEM SCREENSHOTS
LISTED PRODUCTS USED
CUSTOMER QUOTE
CUSTOMER VIDEO
28. The Salesforce case
study formula:
DETAILED USE CASE
SYSTEM SCREENSHOTS
LISTED PRODUCTS USED
CUSTOMER QUOTE
CUSTOMER VIDEO
29. The Salesforce case
study formula:
DETAILED USE CASE
SYSTEM SCREENSHOTS
LISTED PRODUCTS USED
CUSTOMER QUOTE
CUSTOMER VIDEO
30. The Salesforce case
study formula:
DETAILED USE CASE
SYSTEM SCREENSHOTS
LISTED PRODUCTS USED
CUSTOMER QUOTE
CUSTOMER VIDEO
31. While powering this extensive catalog is
no easy task, the team has developed a
"content engine" system that starts with a
central focus.
32. “We start with an ebook. From there
we publish the content by recycling and
reusing it on multiple media.
- AMANDA NELSON -
Content Marketing Manager
Salesforce
”
33. Start by creating
an eBook
Read the eBook aloud
and make it an audio
book
Interview a customer
for a quote in the
eBook and put that
up as a video
Take the audio
from the video and
make a podcast
Create a presentation
from the eBook with
highlights
A sample “content engine.”
Source: CMI, How to Keep Your Compelling Content Engine Fueled and Running Smoothly, 2012
34. Community
Manager
Distributes content
across social
channels, engages
online communities,
and contributes to
content projects.
Content
Marketer /
Editor
Strategizes, writes,
and oversees
content projects to
ensure brand
consistency and
alignment with
business
objectives.
Contributors
Any content creator-
blogger,
photographer,
designer — who
contributes to your
project.
Designer
Brings content to life
through the user
experience and rich
visuals.
SEO / Paid
Specialist
Manages the paid
distribution of
content online.
Analytics
Defines best/ worst
performers,
conversion
optimization and
measurement
communications.
Curation
Finds and re-
purposes the best
content from your
business and from
around the web.
The content engine is also powered by a team of dedicated
marketers with various roles and responsibilities.
35. As a result of this strategy, the team has
seen about a 300% year-over-year increase in
eBook shares and downloads and 150%
increase in blog post social shares.
38. Zuora is a cloud-based software company
that provides everything needed to run a
subscription-based business.
39. “
- GABE WEISERT -
Content Marketing Manager
Zuora
”
We’re selling a business model,
transitioning from selling a product outright
to subscription.
40. To support this mission, Zuora founded an
Academy as a central source for helpful, how-to
information about running this type of business.
41. The Academy includes informative content, ranging from foundational
overviews to industry deep-dives, for a variety of roles including marketing,
finance, technology and operations.
Content lives at www.zuora.com/academy
WELCOME TO THE ACADEMY,
WHERE OUR MISSION IS TO HELP
YOU BUILD AND RUN AN AMAZING
SUBSCRIPTION BUSINESS.
“
“
42. “
- GABE WEISERT -
Content Marketing Manager
Zuora
”
The goal is to teach people, and we definitely
try to do that in the most entertaining,
compelling way possible.
43. With customer success managers and finance
decision makers being Zuora’s main target
audiences, the content focuses around pain points
felt in those organizations, such as customer
retention, fighting churn and billing, rather than Zuora
product offerings.
44. Customer Success content
CUSTOMER SUCCESS IN
THE ORG CHART: 4
SCENARIOS
HOW ZUORA BUILT
CUSTOMER SUCCESS
3 REASONS WHY SALES
IS NOT CUSTOMER
SUCCESS
45. Finance content
4 WAYS SUBSCRIPTION
SUBLEDGERS CAN HELP
YOU CLOSE YOUR
BOOKS
DEFINING A WINNING
SUBSCRIPTION PRICING
MODEL
SCALING SUBSCRIPTION
SALES & BILLING
OPERATIONS
46. To create the content, the team
interviews a variety of resources, including
Zuora customers and finance and
marketing professionals.
47. “
- GABE WEISERT -
Content Marketing Manager
Zuora
”
Everyone loves to talk, nobody likes to write. A
lot of times we’ll hold 30 minute interviews, record
the transcript and edit that so we still get a sense of
their personality.
48. Lead generation is also a main key
performance indicator at the center
of the Academy’s strategy.
49. The team has successfully approached this
objective by un-gating all copy, but gating the
option to download PDF versions.
50. With this strategy, anyone can easily
access Zuora's helpful content, but only the
contact information for prospects with strong
interest is captured.
51. Finally, while creating quality content is
the backbone of the Academy’s strategy, the
team has noticed common trends in its best-
performing pieces.
52. “
- GABE WEISERT -
Content Marketing Manager
Zuora
”
Titles are super important. Odd numbers, how-
to’s, talking about things that didn’t go well,
mistakes to avoid, etc. These are all things that
consistently perform for us.
55. Founded in 2008, ShopKeep is a cloud-
based, mobile point of sale solution for
small and medium-sized businesses.
56. The company’s mission has always been
to help local brick and mortar businesses
succeed, and a big part of that meant
providing useful content.
57. “From the start, we wanted to be more
of a partner. We wanted to be a company
that helps our customers succeed.
- PAUL NUGENT -
Director of Content
ShopKeep
”
58. In 2013, the company launched Counter Culture, a news and advice
center dedicated to helping small businesses succeed.
Content lives at www.shopkeep.com/counter-culture
59. Formulating the content strategy took
about two months, and the team went
straight to the source to find out what their
audience wanted.
60. “We interviewed merchants, did site
visits and hosted phone calls with small
business owners. We asked about their pain
points and areas of concern.
- PAUL NUGENT -
Director of Content
ShopKeep
”
61. Content is organized by
important topics
universally relevant to
small businesses,
including inspiration,
money, operations,
planning and technology.
62. Inspiration
10 WAYS SMALL
BUSINESSES BENEFIT THE
LOCAL COMMUNITY
HOW TO DEFINE YOUR
BRAND AND CREATE A
KILLER SMALL BUSINESS
LOGO
TOP TEN THINGS TO GET
RIGHT WHEN OPENING A
COFFEE SHOP
SMALL BUSINESS IS AWESOME. THIS IS WHY.
63. Money
A 6 STEP GUIDE FOR
DECIDING HOW MUCH TO
PAY YOUR STAFF
MOST IMPORTANT TAX
WRITE-OFFS FOR
INDEPENDENT BUSINESS
OWNERS
8 WAYS TO IMPROVE YOUR
SMALL BUSINESS CASH
FLOW
THE LANGUAGE OF BUSINESS IS DOLLARS AND CENTS.
CONSIDER THIS YOUR ROSETTA STONE.
64. Planning
THE 7 BEST FREE
RESOURCES FOR
PLANNING YOUR NEW
BUSINESS
WHAT SMALL BUSINESS
OWNERS NEED TO KNOW
ABOUT FINDING A
COMMERCIAL SPACE
4 THINGS YOUR
PROBABLY HAVEN’T
CONSIDERED ABOUT
CHOOSING A RETAIL
LOCATION
BECAUSE THE BOY SCOUTS WERE RIGHT:
FAIL TO PREPARE AND YOU BETTER PREPARE TO FAIL.
65. Technology
10 REASONS THE IPAD IS
THE PERFECT TOOL FOR
SMALL BUSINESS
YOUR COMPREHENSIVE
GUIDE TO CONTACTLESS
PAYMENTS
4 TECHNOLOGIES THAT
WILL IMPROVE YOUR
RESTAURANT OPERATIONS
IT’S TIME TO EMBRACE THE TECH YOU NEED TO SUCCEED.
66. ShopKeep also leverages the expertise
of other small business owners as guest
bloggers, using Counter Culture as a
platform for knowledge exchange.
67. “Small business owners don’t always want to hear
what we have to say. They want to hear what other
small business owners have to say.
- PAUL NUGENT -
Director of Content
ShopKeep
”
68. “Why You Need to Track Industry
Trends in Retail”
Tips on how boutique owner, Mackenzi Farquer,
keeps up to date on fashion trends.
I SPEND A SIGNIFICANT TIME READING
CERTAIN PUBLICATIONS, ATTENDING
INDUSTRY EVENTS, TRADE SHOWS,
YOU NAME IT – ALL TO STAY ON TOP
OF WHAT’S HAPPENING IN THE SPACE.
“
“
69. “Ponshop Studio’s Gabriel Pons on
Transitioning from Corporate to
Small Business”
Advice on how to prepare for a career change
for running a small business.
YOU HAVE TO GO WITH YOUR HEART, BUT
YOU ALSO NEED TO PREPARE YOURSELF AS
BEST AS YOU CAN. YOU’LL BE DOING A LOT
OF LEARNING AS YOU GO, BUT IT HELPS TO
DO PRIOR RESEARCH AND SPEAK WITH OTHERS
WHO ARE CURRENTLY GOING THROUGH IT.
“
“
70. In order to drive consistent engagement,
Counter Culture delivers a weekly digest
to its subscribed readers.
71. Staying true to keeping its readers as the
focus, however, the digest doesn’t only
include Counter Culture content.
72. Rather, the team includes
anything they see around
the web that week that
they feel is valuable for
their audience, regardless
of the source.
73. Overtime, the strategy has evolved to
include prioritizing SEO and including middle and
bottom of the funnel content.
74. “
- PAUL NUGENT -
Director of Content
ShopKeep
”
We’re starting to write more helpful content
on Point of Sale topics, such as how to run employee
shift reports to help us rank when
a potential prospect is organically searching
for that information.
77. In 2012, SAP began a marketing initiative
that put content at the forefront with
the SAP Business Innovation blog.
78. The site’s business goals were to create an
affinity for SAP products, establish the brand as a
thought leader by answering early-stage buyer
questions, and drive calls-to-action.
79. To formulate the strategy, the team began with a content
audit to see the difference in organic search traffic, between
unbranded terms, like "big data" versus SAP branded terms that
included product names like "HANA."
80. CLUSTER
BRAND OR
NON-BRAND
TOTAL MONTHLY
SEARCHES (EST.)
Analytics Brand 458
3000xAnalytics Non-Brand 1,520,761
Cloud Brand 398
1000xCloud Non-Brand 578,460
Data Brand 28,884
17xData Non-Brand 470,967
Mobility Brand 12,488
28xMobility Non-Brand 345,598
BI Brand 532,486
-2xBI Non-Brand 277,156
CRM/Sales Brand 156,028
40xCRM/Sales Non-Brand 6,313,329
ERP Brand 777,092
-2xERP Non-Brand 324,595
HCM Brand 55,536
7xHCM Non-Brand 379,954
Accounting. Finance Brand 30,497
24xAccounting. Finance Non-Brand 720,493
TOTAL Brand 1,688,883
13xTOTAL Non-Brand 13,616,715
The team found there were
many more search queries
across nearly every one
of the categories for
unbranded search terms.
81. They then looked at how much traffic SAP
received from these non-branded searches, and
found that 99.9% of SAP's traffic came from
branded search terms.
82. This meant almost all their traffic was from
late-stage prospects already considering to
purchase SAP and virtually none of their
traffic was from early-stage prospects
looking for potential solutions.
83. This was especially a problem because SAP was
vastly expanding its portfolio to include new
solutions and were looking to grow awareness and
penetrate those markets.
84. The final step was to look at the existing
catalog of content by buyer stage.
85. They found that 94% of their
content was middle-stage or
late-stage content, which
mirrored the type of traffic
they were receiving.
EARLY-STAGE CONTENT 6%
MIDDLE-STAGE CONTENT 28%
LATE-STAGE CONTENT 66%
86. Based on this data, the team knew they needed
to focus on reaching early-stage buyers, especially in
these newer solution categories.
87. Today, Business Innovation helps help executives develop a deeper
understanding of the trends affecting the future of business through fact-based
executive research, supplemented by the latest thinking from expert bloggers.
Site lives at www.blog.sap.com/innovation
88. The sites over 11,000 blog posts are easy to navigate with
categories including future of business, technologies, line of business,
industries and SMB.
89. Content is also customized for every buyer,
no matter where they are in their journey.
90. Content across the buyer journey
Early-Stage Content
Quality, licensed content around broader, shareable topics that drives visibility
and engagement: blog posts
Awareness
91. Content across the buyer journey
Early-Stage Content
Quality, licensed content around broader, shareable topics that drives visibility
and engagement: blog posts
Middle-Stage Content
A combination of licensed and custom content that hits on niche topics
specific to SAP’s offering and solutions: white papers, case studies, video and
infographics
Awareness
Evaluation
92. Content across the buyer journey
Early-Stage Content
Quality, licensed content around broader, shareable topics that drives visibility
and engagement: blog posts
Middle-Stage Content
A combination of licensed and custom content that hits on niche topics
specific to SAP’s offering and solutions: white papers, case studies, video and
infographics
Late-Stage Content
Custom content promoting SAP’s products and services: technology guides
and case studies
Awareness
Evaluation
Purchase
93. Content across the buyer journey
Early-Stage Content
Quality, licensed content around broader, shareable topics that drives visibility
and engagement: blog posts
Middle-Stage Content
A combination of licensed and custom content that hits on niche topics
specific to SAP’s offering and solutions: white papers, case studies, video and
infographics
Late-Stage Content
Custom content promoting SAP’s products and services: technology guides
and case studies
Customer Stage Content
Consistent cadence and mix of content as well as personalized
recommendations: white papers, case studies, technology guides
Awareness
Retain
Evaluation
Purchase
94. EARLY-STAGE Content
Authenticity Isn’t a Strategy
– It’s About Real Customer
Conversations
[Blog Post]
7 Ways Managers can
Keep Their Employees
Happier in 2015
[Blog Post]
Is Your Brand Telling
Meaningful Stories?
[Blog Post]
95. Why Simplification Initiatives
Succeed Only When
Executives Lead
[White Paper]
5 Steps to Increase
Your Visual Content
Engagement
[Infographic]
Life in the Networked
Economy
[Video]
MIDDLE-STAGE Content
Savannah Cement
Innovates with High-
Speed Analytics
[Case Studies]
96. LATE-STAGE Content
SAP HANA Revs Up
Reporting
[TECHNOLOGY GUIDE]
How Cloud Enables a
Reasonable Expectation
Of Privacy On the Web
[TECHNOLOGY GUIDE]
Nespresso: Selling the
Perfect Coffee Experience
with SAP Cloud for Sales
[CASE STUDY]
97. CUSTOMER-STAGE Content
Will Internet of Things
Impact the Workplace?
[BLOG POST]
How to Translate
Customer Loyalty Into
Repeat Sales
[VIDEO]
How to Deliver a Coordinated
Customer Experience Across
Every Channel
[E-BOOK]
98. 3 MILLION 5.08 MINUTES 1.8 THOUSAND
The new strategy proved to be a success with
leaps in traffic, engagement and publicity. Within a
year the site received:
PAGE VIEWS TIME ON SITE
REACH ENGAGEMENT CONVERSION
CONVERSIONS
RECOGNITION
PUBLICITY
99. Want to learn more?
Our team of strategists can help your brand build a
marketing growth engine. From ongoing support and
program management, to customized strategy sessions
and workshops, we’ll set your brand up for success.
100. NewsCred is the most comprehensive
content marketing solution.
SOFTWARE SERVICESCONTENT
Content Production
Workflows & Governance
Global Asset Management
Publishing & Distribution
Analytics
Global Implementation
24/7 Support & Training
Strategy Workshops
Editorial Consulting
5,000 Licensed Publishers
Original Content Network
Rights-cleared UGC