Going on a Story Hunt: How to Build a Storytelling Map for Your Business
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Business storytelling fails all the time. The secret to success, while simple, proves critical to success: a storytelling map. Learn Erin Feldman's tricks for developing your own map and writing stories that capture attention and produce business leads. 1. We’ve told stories from the beginning. Stories help us make sense of the world and our place in it. We’re hardwired for story, from cave paintings to the latest Marvel film. Stories let us escape, teach us lessons, and leave a record. 2. Stories cut through the clutter. They stand out in a TV commercial or tweet. 3. Stories capture emotions. People don't respond to dry data; they respond to stories. They make purchasing decisions with their emotions first and their brains second. 4. Stories motivate people to act and get involved. 5. Stories remove barriers to entry. People won’t invite a smarmy salesperson in the door, but a storyteller? They’ll get out the tea and biscuits. 6. Stories go horribly wrong for a variety of reasons, but these are some of the common culprits. b. Pushing products c. Being inauthentic d. Using out-of-date, unverified, or untrue data e. Employing jargon, clichés, et cetera f. Telling irrelevant stories g. Relying on “standard” stories 7. Getting the story right requires a map. You have one with the five Ws and H. a. Who’s in your audience? b. What makes you unique from all the other “unicorns”? Is it customer service? Employee morale? Dedication to innovation? c. Why do you do what you do? Why this product or service and not that one? d. Where and how should you tell the story? A couple of options: website copy, company blog, video, podcasts, photography, social media, et cetera. e. When should you tell the story? Answer: Think "evergreen" and seasonal. 8. Build your story skeleton, using the answers given to the questions above. Then, create a brief that spells out audience, tone, and purpose. 9. Publish the story. 10. Assess, refine, and repeat.
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Telling Your Story Through Blogs, Photos, and Video discusses how nonprofits can use different digital media to share their stories and messages. It recommends using blogs to showcase expertise, share donor stories, and join relevant conversations. Photos can illustrate issues, engage communities, and document work, while videos can provide compelling first-person narratives and advocacy. The document also reviews tools for creating and distributing content through websites, blogs, photo and video sharing sites, and social networks.Social Media for Eyecare Professionals
The document provides tips for keeping social media simple and effective for businesses. It recommends focusing social media efforts on 1-2 major platforms, like Facebook and Instagram, rather than spreading efforts too thin across many networks. It also stresses the importance of regularly updating profiles and posting engaging content. Reviews and testimonials are highlighted as important for social proof. Business owners are advised to audit their online presence for opportunities to improve branding and responsiveness across devices.
Social Media Marketing
Presentation on Social Media Marketing given to the Jackson, MS AAF (American Advertising Federation) chapter on August 20, 2009
Social Media Marketing
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
Welcome to the Content Marketing Matrix
Learn how to market your business without expensive advertisie, how to do content marketing without spending hours on social media and take away some practical tools and strategies to get started with content marketing.
Branding: Companies, Products, and Consumers (Courtney Greenwood) ProductCamp...
Brands make a statement. Brand recognition helps to sell products and ideas. Are you launching a product with an overarching parent brand? Are you a start-up breaking into a market, looking to build a brand presence? Your Logo is a memory to the consumer, they will relate that to a feeling or experience. What do you want to stamp in their mind? What feeling do your want to evoke? Do you know your product but not your brand identity? Come to this branding session to learn more about defining, visioning and creating a brand that has legs, and will hit the ground running.
Content marketing
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Training Workshop for Bloggers on Effective Blogging
The document provides an overview of an training on effective blogging. It is divided into 3 sessions that cover: 1) why blog, challenges and finding a niche, 2) technical aspects like platforms and design, and 3) how to go viral on social media. Key points discussed include choosing a platform like Blogger or Wordpress, the importance of quality content, design elements, and using social media to engage readers and drive traffic. The document emphasizes that online media is becoming increasingly important and blogging can improve writing skills while allowing one to interact with a large community.
Haley Marketing Online Branding
This document outlines an online branding and reputation management presentation by Brad Smith. The presentation covers the importance of online branding, key elements of an online brand like websites and social media presence. It provides guidance on creating effective website content focused on customers, generating blog content, using social media platforms like LinkedIn, Facebook and Twitter, dealing with online reviews, and monitoring online mentions. The document includes examples and recommendations for each topic.
COPY WRITING - Writing copy for various Media
The document provides guidelines for writing copy for various media including print, television, outdoor, radio, and digital. It discusses key elements of effective copywriting across different formats. For print, it describes elements like headlines, subheads, images, body copy, and calls to action. For television, it covers storyboards, balancing words and visuals, and formats like demonstration and narrative. Outdoor guidelines emphasize brevity and identity. Radio tips stress simplicity, repetition, and entertainment. Digital writing should be keyword-rich, concise, and scannable.
Tanvi Bhatt at the Social Media Week Infosys
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
Lounge 47 bangalore - Storytelling for startups
Presentation used to address over 50 start ups in Bangalore on importance of storytelling for competitive advantage
Storytelling for your business. PR Workshop
Successful PR activity isn't accidental. It is always centred around a 'good old story' or the word of the moment 'content'. And, is (nearly) always planned.
Covering off 'why bother with a story for your business', 'the seven basic story plot lines', 'how to develop a story' and 'how to tell it', AMBITIOUS hosted a workshop with start-up businesses and entrepreneurs at Set Squared in Bristol.
An edited copy of the slides are here.
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Harness Power of Storytelling for Economic Development Marketing
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Brand Journalism the New Conversation Economy .key
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Blogging For Business - Pacific New Media Spring 2013
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Video Storytelling Part 3: Editing and Sharing Your Video Stories Online
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Branding: Companies, Products, and Consumers (Courtney Greenwood) ProductCamp...
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Training Workshop for Bloggers on Effective Blogging
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationGet admission in various courses and boost your employment opportunities.
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Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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descripcion detallada de la metodologia HCD
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How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
How to Generate Add to Calendar Link using Cal.et
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What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Story Telling Master Class - Jennifer Morilla
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
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Going on a Story Hunt: How to Build a Storytelling Map for Your Business
- 1. GOING ON A STORY HUNT How to Build a Storytelling Map for Your Business
- 3. Stories Cut through the Clutter
- 4. Stories Capture People’s Emotions
- 5. Stories Motivate People to Act
- 7. Stories Gone Wrong • Stories go wrong for many reasons, but these six are common culprits. • Pushing products • Being inauthentic • Using out-of-date, unverified, or untrue data • Employing jargon, clichés, et cetera • Telling irrelevant stories • Creating controversy for the sake of “buzz”
- 8. Get the Story Right
- 9. Who
- 11. What
- 12. Brand Example: General Electric
- 13. Why
- 14. Brand Example: First Round
- 15. How & Where • Should I tell my story with words, vocals, or visuals?
- 16. How & Where • Where should I tell my story? • Website Content • Company Blog • Video • Podcasts • Social Media
- 18. When
- 20. Build a Story Skeleton • Audience • Person and Tone • Purpose • Business Objective(s) • Outline
- 23. Erin Feldman is Write Right Digital Marketing Strategy Content Writing and Editing http://www.writerightwords.com