It's really important in this digital age that employees understand the risks - both personally and professionally - when conducting themselves on social media.
Social media guidelines not only protect the organisation (e.g if an employee shares something that damages the reputation of the brand) but should also protect the employee.
Guidance around etiquette and improper usage of social media will help the employee embrace the technology for their professional brand in a safer environment whilst potentially advocating on behalf of the company brand.
So what should be included in a set of Social Media Guidelines?
6 Reasons Why Your Employees Aren't Brand Advocates on Social MediaTribal Impact
The good news is that employee advocacy can support both of those priorities, often with a positive impact on the bottom line.
According to the Employees Rising study from WeberShandwick, social encouragement has an outsized impact on employer advocacy among employees. For example, employees with socially-encouraging employers are significantly more likely to help boost sales than employees whose employers aren't socially encouraging (72 percent vs. 48 percent, respectively).
Here are 6 reasons why your employees aren't brand advocates on social media.
Learn what the common risks businesses face on Facebook, Twitter, LinkedIN, and social media and how to plan for common threats. Lastly, see positive and negative examples of Facebook and Twitter fails!
Alex Rascanu delivered the "How to Find Your Dream Job" presentation to 30+ job seekers at the Learning Enrichment Foundation office in Toronto, Canada. Date: September 19, 2013. More on this presentation: http://www.alexrascanu.com/how-to-find-your-dream-job/
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6 Reasons Why Your Employees Aren't Brand Advocates on Social MediaTribal Impact
The good news is that employee advocacy can support both of those priorities, often with a positive impact on the bottom line.
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Here are 6 reasons why your employees aren't brand advocates on social media.
Learn what the common risks businesses face on Facebook, Twitter, LinkedIN, and social media and how to plan for common threats. Lastly, see positive and negative examples of Facebook and Twitter fails!
Alex Rascanu delivered the "How to Find Your Dream Job" presentation to 30+ job seekers at the Learning Enrichment Foundation office in Toronto, Canada. Date: September 19, 2013. More on this presentation: http://www.alexrascanu.com/how-to-find-your-dream-job/
Tried, true and tested method to get any job you want. Here is how to skip the endless job sites that don't bring results and how to get the job you actually want. What if you want to work online, being your own boss and live the #workfromwherever lifestyle? I'll get you started on that too.
Top 11 Business Networking Activities Every Sales and Marketing Professional ...Yogesh M. A.
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This one-hour “Career Networking Using Social Media” presentation focuses on how job candidates can leverage the power of social media to inject their job search with social media efforts, to increase their online profile presence, and to learn what not to do in current social media that might impact their efforts.
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LinkedIn is very much so like an always-accessible resume on the net. It can be your outlet to help you meet new professional contacts, potential clients and reconnect with former friends and co-workers.
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Manage your LinkedIn Network with purpose and intention focused on your business goals.
Sometimes this requires that you Hide content, Unfollow LinkedIn Connections, Remove a LinkedIn Connection and/or Block/Report a LinkedIn Member who has become problematic with their content and/or engagement on LinkedIn.
Suggested HR Policies for Social Networkingbcaldwell
Attn Human Resource Professionals: Do you have a policy in your manual about Social Networking? Here is my presentation from the Maryland State SHRM Conference. Enjoy!
You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
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Learn how to adopt and enforce social media policies that make sense for the mortgage industry, including:
-What elements should be included
-Best practices for developing a social media policy
-How to enforce a policy once it's made
In this pdf you will discover the topics about tips on choosing which social media site to use , tips on getting started with social media sites, tips on getting subscriber glued to your account. tips on using multimedia content, tips on using language, tips on how to expand the reach of your social media account, tips on using facebook, twitter, tips on involvement you should avoid, tips on maintaining you social media accounts, tips on measuring and improving the effectiveness of your social media account. tips on coming up with a good content tips, tips on unique way to deliver your message, tips on making your social account user friendly
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
This one-hour “Career Networking Using Social Media” presentation focuses on how job candidates can leverage the power of social media to inject their job search with social media efforts, to increase their online profile presence, and to learn what not to do in current social media that might impact their efforts.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
LinkedIn is very much so like an always-accessible resume on the net. It can be your outlet to help you meet new professional contacts, potential clients and reconnect with former friends and co-workers.
Building Your Personal Brand/Online Presence - For College and High School St...Kelly Barrett
I spoke with college and high school students about how to build their personal brand online, using the web and social media. With humor, this presentation accessibly covers everything from building a website to maintaining appropriate/clean social media platforms and touches on how students can use these tools to increase their professional opportunities and position themselves as a successful leader at their organizations and eventually, an ideal candidate for their future dream job.
Manage your LinkedIn Network with purpose and intention focused on your business goals.
Sometimes this requires that you Hide content, Unfollow LinkedIn Connections, Remove a LinkedIn Connection and/or Block/Report a LinkedIn Member who has become problematic with their content and/or engagement on LinkedIn.
Suggested HR Policies for Social Networkingbcaldwell
Attn Human Resource Professionals: Do you have a policy in your manual about Social Networking? Here is my presentation from the Maryland State SHRM Conference. Enjoy!
You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
Social Media Policy Essentials for Lenders and BrokersSmarsh
Learn how to adopt and enforce social media policies that make sense for the mortgage industry, including:
-What elements should be included
-Best practices for developing a social media policy
-How to enforce a policy once it's made
In this pdf you will discover the topics about tips on choosing which social media site to use , tips on getting started with social media sites, tips on getting subscriber glued to your account. tips on using multimedia content, tips on using language, tips on how to expand the reach of your social media account, tips on using facebook, twitter, tips on involvement you should avoid, tips on maintaining you social media accounts, tips on measuring and improving the effectiveness of your social media account. tips on coming up with a good content tips, tips on unique way to deliver your message, tips on making your social account user friendly
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
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Six expert tips for businesses using Instagram for B2B marketing.
Check out our fact sheet for more on using Instagram for B2B: asabell.co.uk/instagram-and-b2b-the-facts
Like trying to force a square peg into a round hole, many brands are still trying to use the same strategies and tactics that work in traditional marketing channels on social media. They’re learning the hard way that instead of being followed and liked for their conversation and candor, they’re being overlooked and ignored because of their corporate speak and sales jargon. People want to do business with people, after all. In this presentation, you’ll learn not just how important it is to show the human side of your brand on social media, but a number of proven best practices for building a loyal, engaged audience there.
This presentation was given by Bob Cargill, Director of Social Media at Overdrive Interactive, and Amanda Fakhreddine, Senior Social Media Strategist at Akamai Technologies, at NEDMA's 2015 Annual Conference.
7 ways to reach insurance buyers in social mediaRallyverse
Let's all admit it at once: insurance policies, claims, underwriting and technology might not be the sexiest topics, and you'd be hard-pressed to find a lot of average folks willing to admit that they'd like to see more talk of it in their social media feeds. If you're a producer, you most likely don't have the luxury of filling space with Snoopy or gecko pictures, like a lot of the big guys, and you're well aware that people usually don't feel comfortable being sold to on social media.
A lot of producers seem to be scared—a study earlier this year revealed that only 34% of agencies are using Twitter and 46% are using LinkedIn. Even Facebook use by producers only sits at 65%. And for any producer who wants to be taken seriously in today's 24/7, always-on Twitter landscape, it's crucial to find the right balance — inform but don't bore, find new customers but don't bug, appear relevant but don't seem too eager, etc.
Here are several key ways to find and build new relationships on social media.
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Inside this eBook, you will discover the topics about tips on choosing which social media site to use, tips on getting started with a social media site, tips on keeping subscribers glued to your account, tips on using multimedia content, tips on using language, tips on how to expand the reach of your social media account, tips on using Facebook, tips on using Twitter, tips for safety, tips on involvements you should avoid, tips on maintaining/improving the credibility of your social media account, tips on measuring and improving the effectiveness of your social media account, tips on coming up with a good content, tips on unique ways to deliver your message, tips on dealing with competition, tips on financing your social media account and tips on making your social media account user friendly.
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
12 Reasons Why Employees Should Invest in Their Personal BrandsTribal Impact
For the first time ever, there are five generations within the workforce. We're dealing with different motivations, learning styles and expectations.
Any employee social media training program needs to start from the perspective of the employee. Your employees will be asking "What's In It For Me" because ultimately, they need to prioritise where they invest their time. After all, they have objectives and targets to reach.
So, we've put together 12 reasons why your employees should invest in their personal brands. It's designed to be a resource to help you position your Social Business Program and help employees understand the value of getting involved.
Getting Digital Webinar 1: Listening Online from Mike CoulterHannah Rudman
Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
audiences are saying about them online. He'll also share what the tools are that can help organisations keep
track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Instagram has a distinct heraldry amongst other social media pages. It has a different approach in sending out messages to its vast following. With this, Instagram becomes a trajectory platform for commercial information — not to mention the posted random selfies, brunches, kitten clips and candid vogues. This has proved that visual content is very critical for companies to execute on a digital marketing effort.
Blog link: http://bit.ly/2H0NMSm
Social media marketing for small business guideInJust5.com
Social media marketing for small business FREE guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ For more great resources like this check out https://www.injust5.com/store/
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1. 20 Must Have Guidelines for
Employee Social Media
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
2. 1. Sshhhhh
Always make sure employees are aware of confidentiality
when it comes to company and customer related information.
You wouldn't share confidential content at a networking event
and so you wouldn't share confidential content by social media.
No different.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
3. 2. Haven't I Seen That Before?
Be sure employees understand image using rights, copyright
and other legal constraints that may restrict their social
media usage.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
4. 3. Be Nice
Make sure employees understand that they must respect
their audiences and they must not be dishonourable in terms
of racial, ethnic, religious or sexual slurs that may offend -
their professional brand will be tied to their personal brand
and such commentary isn't acceptable in the office...nor on
social networking. It's not nice.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
5. 4. Leave It To The Legal Eagles
Don't disclose financial or legal information around
customers or clients. Remind them of their contractual
obligations to the business when they became an employee
and just emphasise that social media is no different to what
they're already doing.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
6. 5. Passion Is Healthy. Anger Is Not.
That email that that winds you up on Friday night so you
respond by hitting the keyboard with all your anger...then you
walk away, return and re-write it. Same with social networking.
Developing an online profile on LinkedIn enables you to
produce a living CV – one that is constantly updated and
optimised to reflect the professional brand you want to create.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
7. 6. No Pseudo Identities
At the end of the day people are your brand. Encourage
them to be proud of that association.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
8. 7. It's All About Me
Encourage employees to talk in the first person on social
media. Social networking is what it says...social. A channel for
discussions, conversations and networking. People don't have
conversations with logos - they have conversations with
people.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
9. 8. Be Helpful
Building a community by adding value and encouraging their
community members to engage is the right kind of usage for
social media.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
10. 9. Oops...Now What?
Tell employees to be the first person to respond to mistakes.
Don't leave it and wait. Tell them that if they've made a
mistake on social media make some headway towards fixing
it and setting the record straight. Still not happy? Contact the
social media team.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
11. 10. What's Said On Social
Stays On Social
This might be a good time to remind employees that the
Internet remembers: always pause and think before posting.
The Internet remembers what you do and it records it. You
deleting it from your profile will not delete the shares that
have already taken place.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
12. 11. Use Common Sense
No one is perfect but if you use your best judgement and
common sense when engaging on social media you won't go
far wrong - remind employees that this is how they already
operate day-to-day.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
13. 12. Respect The Offline Rule
Not everyone wants to have their photo shared all over social
media. For example if you go to an event and you take a
photo it is only polite to ask permission of the people in the
photo if you can post it to social media.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
14. 13. Follow Us
Encourage your employees to follow your branded social
channels. It is a great place for employees to start engaging
in content that is "safe".
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
15. 14. We're Here To Help
Provide a point of contact. Employees may come across
conversations that they won't be able to participate in e.g. a
journalist has contacted them.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
16. 15. Monitoring Feeds
Be sure that you tell your employees that any activity they
participate in on social media may appear in the brands social
monitoring feeds (assuming you have them!) and that it is
likely that their participation may feature in the monitoring
feed.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
17. 16. Social Etiquette
When employees sign the contract to join the company, a
code of conduct is often used to inform employees on how
the company expects them to behave. Remind employees
that the code of conduct is also relevant to online activity.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
18. 17. Move It Offline
Explain to employees that they should never commit the
company to resolution - take it offline. Just remind the
employees of customer service protocols for dealing with
complaints.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
19. 18. Take Care
Remind employees to think about what they post before they
post it. Help them realise that they not only need to take care
of the potential risk to themselves but also the risk to the
brand. Stop, pause and think before posting.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
20. 19. Remember The Day Job
It's easy to get swallowed up in social networking so just
remind folks that it's there to assist their role.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact
21. 20. Enjoy It
Employees that activate their professional brand online will
open up new opportunities e.g. speaking opportunities, new
customers, learning from others. It's a great way to connect
and build their own network...for them!
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact