Convincing the CFO that Social Media Adds Value

•

3 likes•919 views

The document discusses how to convince a CFO that B2B social media can generate profit rather than just incur costs. It outlines SAP's social media strategy and provides examples of how social media creates value through innovation, efficiency, commerce, intelligence, and insight. Metrics are presented to quantify this value in terms that appeal to CFOs, such as potential cost savings and revenue influenced.

Business Technology

Convincing The CFO That B2B Social Media Can Be A
Profit Center Generator Rather Than A Cost Drain

Sarah Goodall
Head of Social Media, EMEA #csmb2b @sarahgoodall

A Profit Center

“A section of a
company treated
as a separate
business. Thus
profits or losses
for a profit center
are calculated
separately”

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 3

My Background

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 4

About SAP
We Help Organisations Do What They Do...Better

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 5

Social Media Is Central To The B2B Decision Journey

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 6

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 7

Changing Face Of B2B Marketing

Change in
sales
Sales engage later
with more informed
customers

Change in
marketing
Transition more of our
efforts to inbound

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 8

Cost Per Lead A Driving Factor

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 9

Social Strategy At SAP

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 10

SAP Social Communities

Host

Orchestrate

Participate

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 11

The SAP Community Network

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 12

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 13

Social Innovation

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 14

The ROI Pyramid

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 15

SAP Social Strategy

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 16

Social Innovation

 10,136 Ideas
 508 Under Review
 265 Delivered
Ideas
 7,771 Comments
 45,140 Votes
Voting

Potential cost of
R&D saved

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 17

Social Commerce
Automated Tracking Of Social Influence On Revenue

SAPPHIRE NOW 2012
40,200 Tweets, Facebook Posts YouTube Videos
and Blogs related to SAPPHIRE NOW have been
published

Non-SAP
SAP: 27% employees: 73%
Channel Registrations
Facebook 122
Twitter 38
Ambassadors 22
YouTube 5
LinkedIn Ads 5
LinkedIn Updates 4

Revenue Influenced
© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 18

Social Commerce
Chance Engagements

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 19

Social Intelligence
Refining Digital Content For Best Results

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 20

Social Efficiency
Cost of Support

Why People Join The SAP
Community Network Download &
Curriculum
1%
Networking
17 %
Tutorials
29 %
Other
2%

ProdDocs
8%

Potential
cost of Professional &
Reputation
8%
support Troubleshoot
enquiries 35 %

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 23

Social Efficiency
SAP Mentors #suithugger

Potential cost of
paid media

© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 24

Recap

Three levels of metrics & use the right one for the
right audience:
• Business Metrics
• Social Media Analytics
• Engagement Data

Measure Social Media value against an activity:
• Innovation
• Efficiency
• Commerce
• Intelligence
• Insight
© 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 25

Thank You!

Twitter: @sarahgoodall
Blog: www.sarahgoodall.com
LinkedIn: www.linkedin.com/in/sarahgoodall

It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.

Balderton Marketing Event May 2012 Slide DeckLucy Baker

Yolton mark going beyond social media to social businessMark Yolton

Moscow preso SAP social business MY final

Mark Yolton

The Rise Of Social BusinessTribal Impact

KEYNOTE SAP INNOVATION FORUM BALTIC - make change your advantage

Bert Oliver Schulze

Howtocreatecontentthatconverts 131212075924-phpapp02Irina Hayward

Social Media Trends and Best Practices

MJBrenneman

In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy. This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.

Social media survey

Dirk shaw

Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette. The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.

Gartner 2013 - Multichannel Campaign Management (MCCM)

Jason Bargent

The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...

TFM&A

Think digital : Your chance to shape your company's business models

Niclas Otte

Espedia Visual Enterprise OverviewEspedia Consulting

Analytics Solutions from SAP

SAP Analytics

Consumer Engagement in the Digital AgeGregory Birgé

Social Media ROI - Social Media Academy - Online Management Briefing

Society3

High Impact Enterprise Social Media Strategies with ROI above 100% ; Online Management Briefing Social Media ROI It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models - Social Media in the support department with ROI of 142% - Social Media in the product management group creating an ROI of 167% - Social Media in the sales organization creating an ROI of 337% - Social Media in the marketing department creating an ROI of 525% - Methods, models and frameworks to create high impact strategies - Organization models that allow high impact ROI in enterprises - Where to start – who to hire.Audience: Business managers / Business consultants Takeaway : Get the big picture for high impact ROI on social media

Are you ready for the screenagers #cm con12Jamie Anderson

IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream

How To Start A Sweet Factory: Imagined By 90 School Children

Tribal Impact

20 Must Have Guidelines for Employee Social Media

Tribal Impact

It's really important in this digital age that employees understand the risks - both personally and professionally - when conducting themselves on social media. Social media guidelines not only protect the organisation (e.g if an employee shares something that damages the reputation of the brand) but should also protect the employee. Guidance around etiquette and improper usage of social media will help the employee embrace the technology for their professional brand in a safer environment whilst potentially advocating on behalf of the company brand. So what should be included in a set of Social Media Guidelines?

Similar to Convincing the CFO that Social Media Adds Value

SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia

Freedata Labs

Social Media Week 2012 - Fare Social Media Marketing nel B2B: si può?

Freedata Labs

Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise Strategy

Gerardo A Dada

Balderton Marketing Event May 2012 Slide DeckLucy Baker

Yolton mark going beyond social media to social businessMark Yolton

Moscow preso SAP social business MY final

Mark Yolton

The Rise Of Social BusinessTribal Impact

KEYNOTE SAP INNOVATION FORUM BALTIC - make change your advantage

Bert Oliver Schulze

Howtocreatecontentthatconverts 131212075924-phpapp02Irina Hayward

Social Media Trends and Best Practices

MJBrenneman

Social media survey

Dirk shaw

Gartner 2013 - Multichannel Campaign Management (MCCM)

Jason Bargent

The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...

TFM&A

Think digital : Your chance to shape your company's business models

Niclas Otte

Espedia Visual Enterprise OverviewEspedia Consulting

Analytics Solutions from SAP

SAP Analytics

Consumer Engagement in the Digital AgeGregory Birgé

Social Media ROI - Social Media Academy - Online Management Briefing

Society3

Are you ready for the screenagers #cm con12Jamie Anderson

IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream

Similar to Convincing the CFO that Social Media Adds Value (20)

SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia

Social Media Week 2012 - Fare Social Media Marketing nel B2B: si può?

Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise Strategy

Balderton Marketing Event May 2012 Slide Deck

Yolton mark going beyond social media to social business

Moscow preso SAP social business MY final

The Rise Of Social Business

KEYNOTE SAP INNOVATION FORUM BALTIC - make change your advantage

Howtocreatecontentthatconverts 131212075924-phpapp02

Social Media Trends and Best Practices

Social media survey

Gartner 2013 - Multichannel Campaign Management (MCCM)

The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...

Think digital : Your chance to shape your company's business models

Espedia Visual Enterprise Overview

Analytics Solutions from SAP

Consumer Engagement in the Digital Age

Social Media ROI - Social Media Academy - Online Management Briefing

Are you ready for the screenagers #cm con12

IBM Spotlight Session: Social Selling as a B2B Prospecting Tool

More from Tribal Impact

How To Start A Sweet Factory: Imagined By 90 School Children

Tribal Impact

20 Must Have Guidelines for Employee Social Media

Tribal Impact

6 Reasons Why Your Employees Aren't Brand Advocates on Social Media

Tribal Impact

The good news is that employee advocacy can support both of those priorities, often with a positive impact on the bottom line. According to the Employees Rising study from WeberShandwick, social encouragement has an outsized impact on employer advocacy among employees. For example, employees with socially-encouraging employers are significantly more likely to help boost sales than employees whose employers aren't socially encouraging (72 percent vs. 48 percent, respectively). Here are 6 reasons why your employees aren't brand advocates on social media.

12 Reasons Why Employees Should Invest in Their Personal Brands

Tribal Impact

For the first time ever, there are five generations within the workforce. We're dealing with different motivations, learning styles and expectations. Any employee social media training program needs to start from the perspective of the employee. Your employees will be asking "What's In It For Me" because ultimately, they need to prioritise where they invest their time. After all, they have objectives and targets to reach. So, we've put together 12 reasons why your employees should invest in their personal brands. It's designed to be a resource to help you position your Social Business Program and help employees understand the value of getting involved.

10 Content Categories To Kick Start Your Employee Advocacy Program

Tribal Impact

Closing The Gap Between Company Brand & Employee Brand Using Social Media

Tribal Impact

Closing The Gap Between Company Brand & Employee Brand Using Social Media

Tribal Impact

A Clear-Cut & Effective B2B Digital Strategy: Throw Your Digital Energy In Th...

Tribal Impact

Storytelling to storys€lling

Tribal Impact

All our life we've been told stories: as children in school, through books, movies, even in television and radio commercials. As humans we are hardwired for stories – we're conditioned to respond to them. So, as professional marketers, how can we build stories into our messaging to engage a commercial result? How can we develop a story-based culture? What kind of stories work best? In this session you will learn: - Why storytelling is a useful business tool - The impact social media brings to storytelling - How to build memorable storylines - Some storytelling examples

Tribal Impact: Social Selling Tips & Tricks

Tribal Impact

More from Tribal Impact (10)

How To Start A Sweet Factory: Imagined By 90 School Children

20 Must Have Guidelines for Employee Social Media

6 Reasons Why Your Employees Aren't Brand Advocates on Social Media

12 Reasons Why Employees Should Invest in Their Personal Brands

10 Content Categories To Kick Start Your Employee Advocacy Program

Closing The Gap Between Company Brand & Employee Brand Using Social Media

A Clear-Cut & Effective B2B Digital Strategy: Throw Your Digital Energy In Th...

Storytelling to storys€lling

Tribal Impact: Social Selling Tips & Tricks

Recently uploaded

Cracking the Workplace Discipline Code Main.pptx

Workforce Group

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

Digital Transformation and IT Strategy Toolkit and Templates

Aurelien Domont, MBA

This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy. Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

The Parable of the Pipeline a book every new businessman or business student ...

awaisafdar

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

amptalk_RecruitingDeck_english_2024.06.05

marketing317746

Improving profitability for small business

Ben Wann

In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.

Unveiling the Secrets How Does Generative AI Work.pdf

Sam H

At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.

FINAL PRESENTATION.pptx12143241324134134

LR1709MUSIC

20240425_ TJ Communications Credentials_compressed.pdf

tjcomstrang

"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt

zechu97

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

fisherameliaisabella

Project File Report BBA 6th semester.pdf

RajPriye

Memorandum Of Association Constitution of Company.ppt

seri bangash

www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

Kseniya Leshchenko: Shared development support service model as the way to ma...

Lviv Startup Club

Sustainability: Balancing the Environment, Equity & Economy

Operational Excellence Consulting

[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

agatadrynko

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Arihant Webtech Pvt. Ltd

The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

The-McKinsey-7S-Framework. strategic management

Bojamma2

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx

fakeloginn69

BeMetals Presentation_May_22_2024 .pdf

DerekIwanaka1

Recently uploaded (20)

Cracking the Workplace Discipline Code Main.pptx

Digital Transformation and IT Strategy Toolkit and Templates

The Parable of the Pipeline a book every new businessman or business student ...

Buy Verified PayPal Account | Buy Google 5 Star Reviews

amptalk_RecruitingDeck_english_2024.06.05

Improving profitability for small business

Unveiling the Secrets How Does Generative AI Work.pdf

FINAL PRESENTATION.pptx12143241324134134

20240425_ TJ Communications Credentials_compressed.pdf

ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

Project File Report BBA 6th semester.pdf

Memorandum Of Association Constitution of Company.ppt

Kseniya Leshchenko: Shared development support service model as the way to ma...

Sustainability: Balancing the Environment, Equity & Economy

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

The-McKinsey-7S-Framework. strategic management

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx

BeMetals Presentation_May_22_2024 .pdf

Convincing the CFO that Social Media Adds Value

1. Convincing The CFO That B2B Social Media Can Be A Profit Center Generator Rather Than A Cost Drain Sarah Goodall Head of Social Media, EMEA #csmb2b @sarahgoodall

3. A Profit Center “A section of a company treated as a separate business. Thus profits or losses for a profit center are calculated separately” © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 3

8. Changing Face Of B2B Marketing Change in sales Sales engage later with more informed customers Change in marketing Transition more of our efforts to inbound © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 8

17. Social Innovation  10,136 Ideas  508 Under Review  265 Delivered Ideas  7,771 Comments  45,140 Votes Voting Potential cost of R&D saved © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 17

18. Social Commerce Automated Tracking Of Social Influence On Revenue SAPPHIRE NOW 2012 40,200 Tweets, Facebook Posts YouTube Videos and Blogs related to SAPPHIRE NOW have been published Non-SAP SAP: 27% employees: 73% Channel Registrations Facebook 122 Twitter 38 Ambassadors 22 YouTube 5 LinkedIn Ads 5 LinkedIn Updates 4 Revenue Influenced © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 18

22. Social Insight SAPPHIRE NOW Customer Profiling 15% of Attendees Twitter Handles were identified 25% followed @SAPPHIRENOW Built a profile around key attendees Potential cost of sales time © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 22

23. Social Efficiency Cost of Support Why People Join The SAP Community Network Download & Curriculum 1% Networking 17 % Tutorials 29 % Other 2% ProdDocs 8% Potential cost of Professional & Reputation 8% support Troubleshoot enquiries 35 % © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 23

25. Recap Three levels of metrics & use the right one for the right audience: • Business Metrics • Social Media Analytics • Engagement Data Measure Social Media value against an activity: • Innovation • Efficiency • Commerce • Intelligence • Insight © 2012 SAP AG. All rights reserved. #csmb2b @sarahgoodall 25

26. Thank You! Twitter: @sarahgoodall Blog: www.sarahgoodall.com LinkedIn: www.linkedin.com/in/sarahgoodall

Convincing the CFO that Social Media Adds Value

Recommended

Recommended

More Related Content

Similar to Convincing the CFO that Social Media Adds Value

Similar to Convincing the CFO that Social Media Adds Value (20)

More from Tribal Impact

More from Tribal Impact (10)

Recently uploaded

Recently uploaded (20)

Convincing the CFO that Social Media Adds Value