Global Business Management - PUC - Assignment: Start-up planning is US.

1. Lecturer : Dy Chhunsong
Subject:
Global
Business
Management

2. Group Members
• Group Member:
1. Sothy Salina ID: 70831
2. Orm Mealea 65212
3. Sin Phearith
4. Sim Sophearun
5. Leangheng

3. Content
Introduction to business research
1. Executive Summary
 Vision, Mission, Goals
 Key to success
 Start-up Summary
2. Products and Services
3. Market Analysis and Business Strategies
 SWOT Analysis
 Competitor Analysis
 Advertising and Promotion
4. Operation Management
 Organizational Structure
 Business
5. Financial Plan

4. Business Research
• California is home to eight of the 50 most
crowded urban areas in the United States, Long
Beach is 36th of the most populous city in United
Sate and 6th populous city in California.
• The population in California is 39,250,017 people
in 2016
• Long beach= 474,140people (2015)
• Asian: 59,496 People
• Cambodia 4% (20000) in Long Beach

5. Location: Long Beach
It is about 1200 Ft2
1872 $/month (5 Year contract)

8. 1. Executive Summary
• Asian House Restaurant provides a unique and
relaxing to have meals experience similar to
have meals at home for our customers.
• We do not use MSG into foods.
• We decorate on food to be cleaned and look
well with good taste.
• Make customers feel closed and warm to get to
eat into our restaurant.
• Capital: 200,000$ equally for 5 shareholders.
• Staffs: 6 people.

9. Vision
We provide quality meals in reasonable
prices with good service.

10. Mission
• We decorate on foods to be cleaned and look
well with good taste.
• We provide a unique and relaxing to have meals
experience similar to have meals at home.
• We will be mindful of the well being to our
customers and staffs to treat and respect each
other just like we would be at our own home.
• Make customers feel closed and warm to get to
eat into our restaurant.

11. Goals
• We plan to have own restaurant no more
renting after 10 years of operating business
• We plan to offer additional catering services
• Build brand recognition and extend more
branches.

12. Key to success
• We serve customers with morality.
• We provide foods and drinks in hygiene.
• We do not use MSG into foods.
• Be opened mind and friendly to all type of
customers.

13. Start Up Cost
Description Quality Price per unit Amount
Prepaid rental fee 12 months $1,872.00 $22,464.00
Shop decoration $46,000.00 $46,000.00
Computers 1 $1,000.00 $1,000.00
LCD 1 $600 $600.00
Air conditioner 3 $1,000 $3,000.00
Kitchen Equipment $70,000.00 $70,000.00
Uniforms 14 $50 $700
Security camera 3 $110 $330.00
Insurance $3,000.00 $36,000.00
Total $180,094.00

14. 2. Products and Services
PROHOK KTIS
AMOK TREY Sweet Pork

15. Salad
Fried rice
Kor Ko

16. Lapp (Pork, Beef, and Seafood)
Tum Yam
Lok Lak

17. 3. Market Analysis and Business
Strategies
Strength
- Quality food
- No MSG
- Good Services
- Acceptable price
- Authentic taste
Weakness
- New Law regulation
- Less Capital
- Brand Recognition
- Lack of Capital

18. Threads
- Political Stability
- Existing Company
- Inflation
- Rising operating costs
Opportunity
- People love to try
new taste
- Experience to
global market
entrance

19. Khmer
60%
Other
40%

22. 4. Operation Management
-Organizational Structure:
Chief
Customer Service and Cashier
Cleaner
-Business Hours
10 am- 10 pm

23. -Advertising:
– Grand Opening
– Social Network Sites
– Use a Website
– Connect with Tourists
– Word of mouth
-Promotion:
– 10 % Discount for occasional season
– Membership
– Coupon
– Take a way ( free delivery for nearby location)

24. 5. Financial Plan
Personal Plan
Each employee work 6 h Monthly Y 1 Y 2 Y 3 Y 4
2 Chef ($11/hr) $ 3,960.00 $ 47,520.00 $ 47,520.00 $ 47,520.00 $ 47,520.00
3 Waiter/Waiter ($9/hr) $ 4,860.00 $ 58,320.00 $ 58,320.00 $ 58,320.00 $ 58,320.00
2 Cleaner ($7/hr) $ 2,520.00 $ 30,240.00 $ 30,240.00 $ 30,240.00 $ 30,240.00
Total $ 11,340.00 $ 136,080.00 $ 136,080.00 $ 136,080.00 $ 136,080.00
*** Each employee works only 6 hours

25. Financial Plan
*** 1st year: average sales 50 customers per day.
The year after increase by 25%.
Average Sales
Y 1 Y 2 Y 3 Y 4
Unit sale
18,250
22,813 28,516 35,645
Food price 13.50 13.50 13.50 13.50
Total revenue 246,375 307,969 384,961 481,201
Sales Forecast

26. Y 1 Y 2 Y 3 Y 4
Sale Revenue
$
246,375.00
$
307,968.75
$
384,960.94
$
481,201.17
Cost of Goods Sold
$
73,000.00
$
91,250.00
$
114,062.50
$
142,578.13
Gross Profit Margin
$
173,375.00
$
216,718.75
$
270,898.44
$
338,623.05
Operation Expense
Internet Expense
(19.99/6Mbps)
$
239.88
$
239.88
$
239.88
$
239.88
Salary Expense
$
136,080.00
$
136,080.00
$
136,080.00
$
136,080.00
Utilities ($1,000 monthly)
$
12,000.00
$
12,000.00
$
12,000.00
$
12,000.00
Supply expense
$
5,000.00
$
5,000.00
$
5,000.00
$
5,000.00
Advertising
$
3,600.00
$
3,600.00
$
3,600.00
$
3,600.00
Total Operation Expense
$
156,919.88
$
156,919.88
$
156,919.88
$
156,919.88
Profit Before Tax
$
16,455.12
$
59,798.87
$
113,978.56
$
181,703.17
Tax on profit $ -
$
9,949.72
$
27,701.64
$
54,114.24
Net Profit/Net Loss
$
16,455.12
$
49,849.15
$
86,276.92
$
127,588.93
Financial Plan
ASIA HOUSE RESTAURANT
Income Statement
For the Projected Year Y1, Y2, Y2,and Y3

27. Financial Plan• Break-Even Analysis
Fixed Cost: $180,000 + operating expense
Variable Cost: $4 + Tax on profit
Avg. Unit Price: $13.50
Units Average Price Total Revenue Fixed Cost Variable Cost Total Cost Profit/Loss
0 $ 13.50 0 $ 807,679.52 0
$
807,679.52
$
(807,679.52)
18,250 $ 13.50 $ 246,375.00 $ 807,679.52 $ 73,000.00
$
880,679.52
$
(634,304.52)
41,063 $ 13.50 $ 554,343.75 $ 807,679.52 $ 174,199.72
$
981,879.24
$
(427,535.49)
69,578 $ 13.50 $ 939,304.69 $ 807,679.52 $ 315,963.85
$
1,123,643.37
$
(184,338.69)
105,223 $ 13.50 $ 1,420,505.86 $ 807,679.52 $ 512,656.22
$
1,320,335.74
$
100,170.12

28. Financial Plan• Break-Even Analysis
$-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
$1,600,000.00
1 2 3 4 5
Break-Even Analysis
Total Revenue Total Cost

29. References
• http://www.census.gov/popclock/
• https://en.wikipedia.org/wiki/List_of_U.S._citi
es_with_large_Cambodian-
American_populations

30. Thank you