This business plan outlines the company's mission to clearly direct its long-term growth, lists the experienced leadership team, and analyzes the market opportunity created by consumer problems that the company's product/service aims to address. The plan also summarizes the company's competitive advantage, sets five-year goals and measurable objectives, provides a three-year financial plan, identifies required resources, assesses risks and potential rewards, and discusses key short- and long-term issues needing resolution.