The document provides a business plan for an organic restaurant called "Green Leaf" located in Bhubaneswar, India. The plan outlines the vision, mission, products and services, management structure, financial projections, and marketing strategies for the restaurant. The key points are: Green Leaf will focus on serving organic, healthy foods using locally sourced ingredients. It projects revenues of $1.35 million in year one, growing to $1.5 million in year three, and expects to be profitable by year two. The plan also discusses competition in the area, a SWOT analysis, and strategies around customer attraction and market promotion.

1. Business Plan on
Organic Restaurant
Presented By:
SAGAR KUMAR DAS
MFM/16/855

2. Description of the Restaurant
Company Name: “Green Leaf”
Restaurant.
Mission Dialogue: List is fresh,
Taste is wow
Product Type: Organic and Natural
Foods.
Logo of the Restaurant:
Ownership: It is a sole trading business firm
starts by Sagar who is willing to invest the
capital, enjoy profits, and bear losses of the
business.
Patia, Bhubaneswar, Odisha, India, 751024

3. Vision
• We seek to build a healthier community by giving people the
opportunities to make the right fitness choices. We understand
that maintaining a proper hygienic food is difficult in today’s
lifestyle. Green Leaf will provide the service to stay healthy.

4. Mission Statement
• The mission will be to provide a unique, healthy, delicious dining
experience from environmentally sustainable locations. The
atmosphere and food will please the customers hearing, taste, smell,
touch and sight, and provide an exciting creative environment. The
employees will be trained with exceptional customer service and will
be empowered to make decisions based on the business philosophies.

5. Company Summary
• Green Leaf is a single-unit, medium-sized restaurant.
• Focus on organic and creative food. The restaurant will be
located in Bhubaneswar.
• Most important to us is our financial success, but we believe
this will be achieved by offering high-quality service and
extremely clean, non-greasy food with interesting twists.

6. The Rising Demand of Organic Food Market
• Current market size is 1.36 billion
• Estimated to grow 25-30% during 2016-2021
• Demand is increasing because of health issues
IBFE report 2017

7. Products and Services
• The combination of organic products, the atmosphere, and the
environment are what make this restaurant stand out among its
competitors.
• Local organic grocery store will provide guidance to the
organic food distributor
• Procure raw material from OUAT.

8. The Menu

9. Business strategy
BUSINESS PROCESS
What business processes must we
excel at?
• Develop new products
• Understand customersegments
• Reduce cycle time
• Provide rapidresponse
STRATEGY
FINANCIAL
How should we appear to our
stakeholders?
• Broaden revenuemax
• Improve operatingefficiency
• Improve enterprise financial health
CUSTOMER
How should we appear to our
customers?
•Service excellence
•Trusted business partner
LEARNING & GROWTH
How can we sustain our ability to
change and improve?
• Hire Key Technical talent
• Implement cross training
• Align personal goals

10. Business excel model
process Customer SatisfactionLeadership Policy & Strategy
Impact of SocietyResources
People SatisfactionPeople Management
Business Result

11. Objectives
• Serve at least 20 customers a day.
• Profitable in year two, more than 3,00,000 profits on sales by year three.
• Provide our customers with the freshest, organically grown fruits and
vegetables. Offer foods without artificial colors, flavors, or additives.
• Sell earth-friendly cleansers; pure, natural supplements; and gentle,
cruelty-free body care products.
• Support organic farms that keep our earth and water pure.

12. Cont.
• Ensure customer satisfaction and build a repeat-customer
base.
• Improve our position in the local market and strengthen our
brand.
• 10% discount will be applied to seniors to attract that
market.

13. Strength Weakness Opportunity Threat
SWOT analysis

14. Strengths & Opportunities
• We will provide reasonable customer satisfaction.
• We will provide tasty and hygienic food in a clean and neat
dining room with washing and toilet facility.
• With a reasonable rate & quantity.
• All the members of management team are
properly qualified for this sector.
• We have adequate knowledge about renowned restaurant
services.

15. Weakness & Threats
• Lack ofAmbiance
• The restaurant is new and not established
• Loanburden
• We have limited owners capitalfunds
• Space for low profitmargin
• Highcompetition

16. Assumptions and Limitations
• The assumption made in this business plan is that organic food,
ingredients, can be easily obtained by the restaurant through distributors
and suppliers.
• The limitation of the business plan is that the estimated revenues, costs,
and sales may not be accurate.

17. Location
• After using BDA map to view available property in
Bhubaneswar
• The first location was chosen to be near KIIT area, a location
that gives the restaurant a strong chance for success.
• The location’s potential lies in the fact it is a heavily trafficked
area.
• This retail lot is 1,500 square feet and is available for rent.

18. Layout

19. Management Summary and Required manpower
• Green Leaf is a single-unit,
medium-sized restaurant.
• Its in a sole trade firm.
• There are 6 person require
for the primary starting.
FOUNDER/OWNER
ASST. MANAGER
ACCOUNTANT
CHAFE
WATER
CLEANER
• Chefs (Permanent & Part-Time)
• Waiters
• Hosts
• Bussing

20. Loan Proposal
• I will be investing Rs 7,00,000 of my own money into Green
Leaf.
• I will need a lone of Rs 8,00,000 to cover my projected start-
up cost.
• I have added roughly Rs 50,000 to my loan in order to cover
unexpected start-up cost and to have cash with which to
operate on operating day.

21. Market Summary
• The people of Bhubaneswar are willing to pay enough for
good food.
• People of Bhubaneswar are mostly educated who like to
spend more for quality product.
• The per capita incomeof people in our country
is increasing gradually which is an indicator of increasing
spending power.

22. Competition
• Direct completion will come from Mainland China, Narula
Cafe etc.
• Though no competitors offer the fun and relaxing atmosphere
that our organization plans to establish.

23. Financial Forecasts
Profit and loss forecasts
Revenue y 1 y2 y3
Sales 1,350,000 1,400,000 1,500,000
Other Income 96,000 108,000 122,000
COGS 800,000 800,000 850,000
Gross Profit 550,000 600,000 650,000
Payroll Expenses
Salaries 150,000 165,000 170,000
Payroll Taxes and Benefits 0 0 0
Operating Expenses
Depreciation 267,143 7,143 7,143
Insurance 100,000 100,000 100,000
Interest Expense 0 0 0
Legal and Accounting 1,000 1,000 1,000
Maintenance 75,000 75,000 75,000
Marketing 30,000 22,000 15,000
Miscellaneous Expenses 2,000 2,000 2,000
Telephone 2,500 2,500 2,500
Totals
Total Operating Expenses 627,643 374,643 372,643
Earnings before Taxes 18,357 333,357 399,357
Income Taxes 0 0 0
Owners Draws/Dividends 0 0 0
Retained earnings 18,357 333,357 399,357

24. Financial Forecasts
Other Income Year 1 Year 2 Year 3
Party hall booking 60,000 72,000 80,000
Sell of organic ingredients 36,000 36,000 42,000
Insurance 100,000 100,000 100,000
Maintenance 75,000 75,000 75,000
Legal and Accounting 1,000 1,000 1,000
Telephone 2,500 2,500 2,500
Miscellaneous Expenses 2,000 2,000 2,000
Fixed Assets Cost
Furniture 200,000
Utensil 50,000
Delivery Bike 60,000
Expenses Year 1 Year 2 Year 3
Fixed Assets
Other Income

25. Financial Forecasts
Cash In
Sales 1,350,000 1,400,000 1,500,000
Other Income 96,000 108,000 122,000
Loans Requiring Payback 0 0 0
Investments 0 0 0
Total Cash In 1,446,000 1,508,000 1,622,000
Cash Out
COGS 767,123 800,000 847,945
Other Expenses 201,835 202,832 195,784
Payroll 150,000 165,000 170,000
Cash Paid for Taxes 0 0 0
Cash Paid for Fixed Assets 310,000 0 0
Loan Principal Payments 0 0 0
Loan Interest Payments 0 0 0
Owners Draws and Dividends 0 0 0
Changes in Other Assets 0 0 0
Total Cash Out 1,428,958 1,167,832 1,213,729
Net and Balance
Starting Cash Balance 1,500,000 1,517,042 1,857,209
Net Cash Flow 17,042 340,168 408,271
Ending Cash Balance 1,517,042 1,857,209 2,265,480
Cash Flow Forecast Yr.1 Yr.2 Yr.3
Cash Flow Forecast

26. Financial Forecasts
Current Assets
Cash 1,517,042 1,857,209 2,265,480
Accounts Receivable 0 0 0
Inventory 0 0 0
Total Current Assets 1,517,042 1,857,209 2,265,480
Fixed Assets
Fixed Assets 310,000 310,000 310,000
Less Accumulated Depreciation 267,143 274,286 281,429
Net Fixed Assets 42,857 35,714 28,571
Other Assets
Other Assets 0 0 0
Current Liabilities
Accounts Payable 41,542 41,209 42,980
Deferred Revenue 0 0 0
Short Term Debt 0 0 0
Total Current Liabilities 41,542 41,209 42,980
Long Term Liabilities
Long-Term Loans 0 0 0
Total Capital 1,518,357 1,851,714 2,251,071
Totals
Total Assets 1,559,899 1,892,924 2,294,052
Total Liabilities and Capital 1,559,899 1,892,924 2,294,052
Balance Sheet Forecast Yr.1 Yr.2 Yr.3

27. Market Promotion
• OnlineAdvertising.
• Radio & NewspaperAdvertise.
• Posters.
• YellowPages.
• Affiliation.

28. Customer Attraction
• Coupons
• Sponsorship
• Discount
• Membership Cards
• Decoration

29. THANK YOU!
3/26/2013