Business Plan

1. INTRODUCTION TO
BUSINESS(BUS30104)
Project 1
Business plan presentation
Luke Chung( Leader)
CrystalChia
Dana Kan
Danica Gan
DarrenTan

2. TASTE MAKES
WAIST
Eat healthy,live healthy
FOOD ARENA COURT
(Taylor’s University Lakeside
Campus)

3. REASONS
WHYYYY…….?
We wantCHEAP FOOD!
We wantHEALTHY !
We want
DELICIOUS
FOOD!

4. BREAKFAST ( 7am to
11am)
What do we serve hmmm ?
‘’YOUTIAO’’with Soya Bean
or Porridge
‘’DIM SUM’’

5. LUNCH (12pm to 3pm)
ECONOMY RICE

6. Tea time ( 4pm to 5pm)
ChineseHerbal Tea
ChineseDeserts

7. Overall summary : Malaysia’s foodservice sector was
valued at just under US$10 billion in
2012. Between 2008 and 2012, the market recorded a
compound annual growth rate (CAGR) of 4.6%
and is expected to continue expanding with a CAGR of
5.3% until 2017, reaching total sales of US$12.9
billion

8. Industry Background
• Malaysian food service sector is rich with culture and heritage
• Expected to increase with the growth of urbanization
and changing in the lifestyles

9. Foodservice subsectors consist of
• full-service restaurants,
• fast food,
• cafés/bars,
• Street kiosks,
• self-service cafeterias,
• 100% home delivery/takeaway.
Full-service restaurants was the dominantsubsector in 2012, representing over
one-third of the total market.
However, the fastest-growingsubsector was 100% home delivery/takeaway,
which increased its sales by a significant CAGR of 19.9%over the 2008 to
2012 period.
• The top brands in the market include Kentucky Fried Chicken (KFC),
McDonald’s, Secret Recipe Cakes & Café, and Pizza Hut.

10. • Located at Taylor's University Lakeside Campus
• Geographic location: City
• TARGET CUSTOMERS:
• Estimated amount to cater about 10 000 people a month.
• Estimated revenue per unit per day : RM4800

11. Customer Background
Students
Lecturers
Staff
Background Students Lecturers
INCOME
RM400-600
per mth
RM3K-10K
per mth
EDUCATION
undergraduate
students
Masters-
PhD
AGE 16 - 26 28- 50
TASTE &
PREFERENCES
less fatty,
salty
healthy
snack and
feel full
SIZE OF MARKET

12. COMPETITORS
STRENGTHS WEAKNESSES
Fast & Convenient Unhealthy
Good quality of food Crowded
Have value meals Poor atmosphere

13. //management
strategies//

14. legal structure:
private company
why?
» the company is treated as a
“person” - a separate entity from
its owners
» limited liability
» relatively easy capital sourcing
as the business is not large scale

15. roles:
titles and job scopes
» director (luke)
» the decision-maker of the company
» duty of care to customers, employees
& members (even if it conflicts with
their own interests)
» secretary (dana)
» maintain company records
» file annual returns
» carry out other activities ruled out
by the company

16. roles:
titles and job scopes
» marketing manager (Darren)
» determine market demand for the
company’s services vs other
competitors
» identify potential customers
» develop pricing strategies
» oversee product development
» monitor trends indicating the need
for new products/services

17. roles:
titles and job scopes
» financial manager (Crystal)
» devises the budget for the company
» project cash flows
» determine how to invest & finance
projects
» human resource (hr) manager (Danica)
» plan, implement & evaluate employee
relations and human resource policies,
practices & programs

18. roles:
mid & lower level
employees
» cooks (2-3)
» to prepare food
» kitchen helpers (3-5)
» to help in food preparation
» to clean dishes and utensils
» waiters/janitors (3-5)
» to attend to guests
» to clean up tables

27. PORRIDGE YOU TIAO SOYA MILK
RM 5 ONLY!!!

28. 1 VEGETABLES 1 EGG OR TOFU 1 MEAT
RM 6 ONLY!!!

29. 2 VEGETABLES
RM 4 ONLY!!!

30. SOUP OF THE DAY
FREE
SKYJUICE
+ RM0.50
COOLING WATER
+ RM1

31. ANY CHINESEDESSETRSFOR ONLY RM 4!!!

32. RM3.60 RM4.00 RM3.00 RM2.80

34. OFFIFIAL WEBSITE
www.tasteforwasit.com
FACEBOOK
www.facebook.com/tastemakeswaist
TWITTER
www.twitter.com/tasteforwaist
INSTAGRAM
www.instagram.com/tasteforwaist

35. ETC.(Taylor’s University
veryown magazine)
POSTERS
LEAFLETS
theinkSlingers
(Taylor’sUniversity very
ownnewspaper)

36. SAMPLE TASTING
FREE GIFT WITH A
MINIMUM PURCHASE
OF RM 20
CONTEST

37. Financial Plan
Funding Requirement
Profit Over 3 years Profit or Losses Split
Forecasted Sales

38. Funding Requirement
• Before you start a business, it is crucial to
know how much money is needed for initiating
your business.
• Next, you require to know the amount of
capital invested by owners.
• Also, you need to figure out how much money
is needed for you to loan from the lenders.

39. Money to Start
'Taste·Makes·Waist'
RM 50,000
Rental Fee: RM 3,000 per month
6-month Deposit: RM 18,000
Utility Fee: RM2,000 per month
Salary for workers:
RM 2,700 - chef (3)
RM 1,200 - waiter (5)
RM 1,300 - kitchen helper (5)
Other expenses likes insurances,
emergency matter and etc
Kitchen Equipment: RM 10,000
Ingredients: RM 1,500 per weeks

40. The Amount of Capital Invested by Owners
Taste . Makes. Waist
Chung How Cyong
RM10,000
Danica Gan
RM10,000
Darren Tan
RM10,000
Crystal Chia
RM10,000
Dana Kan
RM10,000
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.

41. Loans from the Lenders
• Industrial Hire Purchase
- Financing to upgrade or buy machinery and
equipment as part of expanding your business
capacity without incurring high upfront payment thus
freeing up funds for other uses.
• Term Loan
- Term loan is for a specific amount that has a specified
repayment schedule and a floating interest rate. It is
useful for acquiring assets such as land, buildings and
vehicles.

42. Forecasted Sales
• Calculate the unit sales, average revenue per
unit and average cost per unit.
• Depends on how many tables do you have?
How many meals will you serve on everyday
when the place is almost full?
• In Taylor's food court, we have roughly 40
tables.
• The arrangement of tables are 1X1 (5 sets),
2X1(10 sets) and 3x1 (5 sets).

43. - If the place is full with customers, it would be 80 people overall.
So, we roughly calculate that for breakfast session the number of
customers is 300. The estimate number of customers for lunch
session is 450, while 150 for teatime.
- The total average revenue per unit per day is roughly RM4800
while the total average cost per unit per day is RM3240.
Main Dish Unit Sales (Qty)
Average Revenue
per Unit (RM)
Average Cost per
Unit (RM)
Breakfast (7-11am)
[Porridge+Youtiao+
Soya Milk]
300 5.00 3.40
Lunch (12-3pm)
[Chap Fun, Aka Mixed
Rice]
450 6.00 4.00
Teatime (4-5pm)
[Chinese TongShui]
150 4.00 2.80

44. The Profit Figure Over the Next 3 Years
ofitExpensesvenue PrRe 
• To calculate the profit of the company, we need to figure out
the amount of revenue and expenses as:

45. Profit over the Day (RM) 4,800- 3,240= 1,560
Profit over the Week (RM) 1,560 X 5 days= 7,800
Profit over the Month (RM) 7,800 X 4 weeks= 31,200
Profit over the 1st Year (RM) 31,200 X 12 months= 374,400
Profit over the 2nd Year (RM) 374,400 X 108%= 404352
Profit over the 3rd Year (RM) 374,400 X 115%= 430,560
Yearly Profit - Expenses = Exact Profit
Eg:
RM374,400 - RM170,600 = RM203,800

46. The Split of Profit and Loses among the Owners
• Since 5 of the owners invest the same amount
of capital in this restaurant, so the exact yearly
profit is splitted or distributed evenly.
• The owners get the same profit whereby the
yearly profit is divided by 5, therefore each of
the owner will then receive RM40,760.
• They share all the loses equally.

47. CONCLUSION

48. We provide AFFORDABLE PRICE.
We help students to SAVE money.
We serve HEALTHY yet HYGIENE
RECIPE.
We also serve VARITIES of foods.
We provide COMFORTABLE dining
area.
We RESTOCK FRESH .

49. • TARGET OF MARKET
• FEMALE – (18-23YEARS OLD)
• MALE – PROVIDE
ECONOMY RICE, LARGE
PORTION
MANAGEMENT SKILL
- GIVES BONUS TWICE IN A
YEAR
- OFFERS HOLIDAYS
- PLAN A VACATION FOR
ALL OF THE STAFFS
- GIVES TRAINING FOR THE
STAFF BEFORE START
WORKING
- CONSIDERABLE WORKING
DURATION
FINANCIAL PLANNING
- GO FOR FINANCE
TRAINING TO GAIN
KNOWLEDGE AND
EXPERIENCE
- SEEK HELP AND
ADVICES FROM
PROFESSIONAL
ACCOUNTANT
COMPETITORS
-ASPRESSO
-TEMPTATION
-CHATIME

50. References
• Business Loan for SME. (n.d.).
• 8 Tips for Starting a Successful Café in Malaysia.
(2014, September 26).
• Restaurants For Sale in Malaysia. (n.d.).
• Boundless. “Overview of the Role of Financial
Manager.” Boundless Finance. Boundless, 21 Jul.
2015.
• Human Resources Manager Job Description Sample |
Monster.com. (n.d.).
• "Marketing Manager" Job Description - Part 1. (n.d.).