This slide contains the Business plan of a restaurant and their process that what is the process to start a small startup.

1. BUSINESS PLAN
FOR RESTAURANT ZAIKA
Name : Adarsh Kumar Gulshan
Reg no:-
Roll no:- 41
Section: KOE18
Submitted To:- Avinash Kumar Chauhan

2. Index
 Executive summary
 Company Analysis
 Industry Analysis
 Customer Analysis
 Competitive Analysis
 Marketing Analysis
 Operation Plan
 Management Plan
 Financial Plan
 Appendix

3. Logo
Zaika a complete family restaurant
Tagline
“YOUR WISH, WE DISH”

4. EXECUTIVE SUMMARY
 Zaika believe in its unique delivery of service as its policy is “Customer is king”. Its traditional as well as
western outlook gives you the feeling as if you are the member of its family. Though we are new but the love
and taste in our foods will be in abundant.
 The location is just a half a kilometer from Phagwara Bus stop near to famous university named LOVELY
PROFESSIONAL UNIVERSITY. It provides top class facilities provided with great infrastructure of 6o * 60
of space.
 This restaurant offers all kinds of items for children, teenager and adults.
 Zaika also provide food deliver at door step through our own mobile application or you can also put your
order through ZOMATO, SWIGGY.

5. Company Analysis
 Zaika is a startup company with first class amenities and very good infrastructure facilities. This company
believes in serving the society by organizing the social activities such as entertainment programs ‘sacred hearts’
for the physically challenged children.
 It also has in its policy to donate a part of its income as charity to old homage people.
 We will be to exceed the customers’ expectations in every sense by providing good service.
 The atmosphere and food will please the customers hearing, taste, smell, touch and sight, and provide an
exciting creative environment.
 Zaika at present consists of 60 employees overall. There 40 employees and 20 executive staff members. It is
situated in Phagwara, Punjab, near lovely professional university.

6. Industry Analysis
If we go through industrial analysis of restaurant and café one of the fastest growing industry because people
love to eat and try new cuisine of other state and if people not able to come to my place we provide home delivery.
If we analyze nearby restaurant and café daawat-e- nawab and haveli are big competitor well they provide good
food but their price are high and service are not up to the mark.
Name Service Quality Price parking carwash Home
Delivery
Zaika Good Good Medium YES YES YES
HAVELI Good Good High YES NO NO
Dawat-e-
Nawab
Low Good High NO NO YES
Burger king &
KFC
Good Good High YES NO NO

7. Customer Analysis
 The people near café are mostly student who are willing to pay enough for good food.
 People of Punjab are mostly businessman who like to spend more for quality product.
 The per capita income of people in Punjab is increasing gradually which is an indicator of increasing
spending power.
 Punjab is a leisure place with a lake which increase the potentiality of the restaurant.

8. Competitive Analysis
We are the startup company and looking forward to earn good share of market, we have great strategies to give
tough competition to our future competitors. Currently our main target is HAVELI, DaawateENawab, KFC,
Burger King.
As we know these company are old in this
business And their offer are quite good like
weekly Wednesday And many promotional offer
so as a startup company we have beat him by
our offer and marketing plan.

9. Marketing Plan
 Word of mouth publicity
 Shootout on promotion page of
nearby colleges and clubs.
 Electronic & Print media (We will
email fliers announcing our grand
opening)
 Barter deals with other brands
 Posters & Newspaper Advertise
The people near café are mostly students and faculties with their family or stay alone who are willing to pay
enough for quality food so we go with
Market promotion Customer Attraction
 Coupons
 Sponsorship
 Discount
 Membership Cards
 Decoration

10. Operation Plan
 We will do this by providing quality home style meals, prepared with quality ingredients at a reasonable prices.
 Customers will enjoy the quaint surroundings inside with the wood tables and checkered tablecloths.
 Our restaurant will provide a relaxed atmosphere and when customers walk in they will be greeted by warm
smiles and greeted just as they were arriving home.
 Our customers will enjoy our standard menu fare, along with seasonal menus so that we can better take advantage
of cost savings and stay current with some of the food industry trends.
 Our restaurant will provide job opportunities both for the entry level applicant was well as for the part-time
worker searching for flexibly in job hours.

11. Name Mob no Amount of share Position in the
management
Adarsh kumar gulshan 9006388082 20% Director
Abhinav Akhil 8210969232 15% General Manager
Aman 9885623589 12% Food and beverages
director
Vicky 9756698752 10% Human resource
director
Saurabh 8546589245 8% Financial controller
Wakash 9045698756 5% Director of sales and
marketing
Management Team

12. Management Team
Required manpower/ Human Resource
 Chefs (Permanent & Part-Time)
 Waiters
 Hosts / Manager
 Bussing

13. Management Team
Food and beverages
veg • Palak
paneer/$150
• Matar
paneer/$160
• Paneer do
pyaza/$170
• Seasonal veg/
$60
• Jeera allo/ $80
• Mix veg/ $100
• Channa masala/
$100
• Dhal fry/ $80
• Chili
paneer/$180
Non-veg
• Chicken
tikka/$260
• Tawa
chicken/$300
• Karahi
chicken/$300
• Mutton/$400
• Fish fry/$260
• Fish
masala/$320
• Tandoori
fish/$360
• Fish tawa/$280
• Kabab/$300
• Biryani/$200
Shake,Snack&colddrink
• All cold
drink/$price
• Mojito/$70
• Mango
shake/$50
• Lassi/$40
• Blueberry/$50
• Cherry/$50
• Badaam
shake/$80
• Black
current/$90
• Oreo drink/$90
• Burger/$50
• Sandwich/$60
Roti&Rice
• Roti/$10
• Butter
naan/paratha/
$20
• Allo
paratha/$25
• Stuff
paratha/$30
• Rumali Roti/$35
• Egg
paratha/$45
• Kulcha/$30
• Methi
paratha/$35
• Steam rice/$90
• Jeera rice/$100
• Curd rice/$110
• Pulao/$120

14. Financial Plan
Item
Amount
Rent: (for first month) 20,000
Modernize fee: (Impression, light, music, painting) 40,000
Furniture fee: (Sofa, Cash counter, Tables and Chairs) 70,000
Equipment fee: (Air Conditioning, Modular kitchen, Camera, Billing
machine with computer)
2,50,000
Supplies fee: (All veg and non-veg product with ingredient)/per month 50,000
Employee fee:(for first month) 1,50,000
Advertising fee:(for first month) 10,000
Total(Approx) 5,90,000
Start-up cost

15. Sources of fund.
 Personal saving
 Friends & Family
 Bank Loan: This MSME scheme for entrepreneurs comes with a number of benefits,
including term loans and/or working capital loan facility above 50 Lakhs
(up to almost 200 Lakh) per borrowing unit

16. Appendix
Rental Agreement Building Permit Vendor Agreement Income tax Return