A simple business plan presentation

1. Nature of Business: Food Services

2. Location of our restaurant

3. Reasons to Start this particular
business (Food Services)
• Food is needed by everyone everyday
• High Risk High Reward business
• Cash business

4. Marketing Analysis

5. How Big
is The
Market
Family
Students
CouplesTake out
Office
Workers

6. Target
Customer
Income Preferences Budget on
Food
Geographic
location
Family Approximatel
y RM10,000
Healthy and
Budget food
RM25 per
person
Within 5km-
7km radius
Student RM1000-
RM2000
Quick-serving
and Budget food
RM20 Within 3km
radius
Couple RM3000-
RM5000
Special and
Budget food
RM40 Everywhere
Office workers RM3000-
RM4000
Budget and
Quick-serving
food
RM25 Within 5km-
7km radius

7. 0
10
20
30
40
50
60
70
Number of restaurant in SS 15
Number of restaurant in SS
15

8. Strengths of
the potential
competitors
May be
familiar to
the locals
May be
cheaper

9. Weaknesses
of the
potential
competitors
Long
waiting
time
Use non-
organic
ingredients
Have similar
flavour with other
same kind of
restaurants
Have fixed
menu

10. Marketing Strategies

11. What’s so good about
Past & Pizz?
• Natural
• Organic
• Local

12. • 4 ways of ordering
• Walk in order
• Online apps
• Phone call
• SMS
Sales Strategy

13. Online apps

14. Sales Strategy
• 4 ways of ordering
• Walk in order
• Online apps
• Phone call
• SMS

15. • Membership card system
• Function as top up member card
• To prepay deposit for preorder
• Save time

16. Pricing

17. • Cost price: 50%
• Selling price: 50%

18. Size and Crust Pricing
Personal
(6’’)
Regular
(9’’)
Large
(12’’)
Classic Hand
tossed
RM 10.70 RM 21.70 RM 32.30
Crunchy Thin
Crust
RM 10.70 RM 21.70 RM 32.30
Pan Crust RM 10.70 RM 21.70 RM 32.30
Double Cheese
Burst
RM 13.70 RM 26.70 RM 39.30

19. Topping Pricing
Personal (6’’) Regular (9’’) Large (12’’)
 Anchovies
 Tuna
 Vegetables
- Tomato
- Mushroom
- Pineapple
- Onion
- Capsicums
- Olives
- Broccoli
Normal: RM 1.50
Double: RM 2.50
Normal: RM 3.00
Double: RM 5.50
Normal: RM 5.00
Double: RM 8.50
Meat
- Pepperoni
- Salami
- Ham
- Chicken slices
- Beef slices
- Meatball
Normal: RM 4.00
Double: RM 7.50
Normal: RM 6.50
Double: RM 11.50
Normal: RM 8.50
Double: RM 15.00

20. Advertising and
promotional activities
• Promotional Specials
• Ladies Day (20% discount)
• Old people offer (10% voucher)
• Kid’s meal (free milo)

21. • Distribution of flyers and exclusive vouchers
• To find new customers

22. Management Strategies

23. Business Legal Structure

24. Partnership
• Involves two or more people but no more than 20.
• A relationship, not a separate legal entity.

25. • Each partner owns all the business assets and liabilities.
• Look for help from qualified professional to prepare a
partnership agreement.
• If the business fails and your partner can't afford to pay
their share of any debts, you will have to be responsible
for the failure.

26. Advantages of a
Partnership
• Simple and inexpensive to set up.
• Easy to change legal structure later if circumstances
change.

27. • Wider pool of knowledge, skills, and contacts (benefit
each of the partner)
• Able to raise funds because two or more partners able to
contribute more funds.

28. Employees Organizations
and Their Roles

29. Types of employees Roles of employee Unit Monthly salary
(RM)
Monthly total
(RM)
Chef Preparing meals,
planning menu
2 3500 7000
Chef assistant Does skilled cooking
and food preparation,
supervises storage and
use of leftover and
uncooked products.
2 2000 4000
Cashier / Phone
server
Receive payment by
cash, check, credit cards,
vouchers, pick up phone
order, promote
membership system.
1 1000 2000
Waiter / Waitress Collect payments and
take order from
customers, serve foods
or beverages.
3 1000 3000
Part-timer waiter /
waitress
Collect payments and
take order from
customers, serve foods
or beverages.
1 RM4/h 384
Dishwasher Maintain kitchen work
areas, wash dishes, clean
garbage bin.
1 900 900
TOTAL 17284

30. Financial Plan

31. Source and use of funds RM
Owner and Other investments 50,000
Bank Loans 30,000
Total Source of Funds 80,000
Use of Funds
Leasehold Rental 3000
Leasehold Improvements 12,000
Capital Equipment 15,000
Advertising /Promotional Expenses 3000
Other expenses 2000
Contingency fund 6000
Total use of Funds 53,000

32. Income 1st year 2nd year 3rd year
Sales 932,400 1,025,640 1,230,768
Cost of the
ingredient food
466,200 512,820 615,384
Rental 36,000 38,400 40,800
Employers salary 207,408 224,000 259,840
Insurance 2160 2160 2160
Loans 10,152 10,152 10,152
Bad debts 18,000 20,400 22,800
Bills 18,000 18,720 19,656
GOV Tax 5% 46,620 51,282 61,538
Total expenses 768,540 877,934 1,032,330
Net profit 163,860 147,706 198,438

34. Thank you!!!
Presented by:
Saw Hwei Ying
Saba Sanei
Tan Sheau Hui
Yee Zhen Li

35. References
• SBA U.S Small Business Administration. (2014). Sole Proprietorship.
[Website] Retrieved from http://www.sba.gov/content/sole-proprietorship-0
• Fast Business Plan. (2012). Restaurant Business Plan. [Website] Retrieved
from http://www.fastbusinessplans.com/sample-business-plans/restaurant-
business-plan.html
• Berry.T. (1999). How to Write A Marketing Analysis. INC. Retrieved
November 7, 2014 from http://www.inc.com/articles/1999/12/15964.html
• Jacquelyn.L. (2012). How to Start A Restaurant. 4th edition. Entrepreneur
Press. Retrieved November 7, 2014 from
http://www.entrepreneur.com/article/73384
• Briere.L. (2014). 14 Restaurant Marketing Tips for Success Online and Off.
[Website] Retrieved from http://vision-advertising.com/restaurant-marketing-
tips-success-online-and-in-the-restaurant/