The document discusses the implications of e-commerce platforms transitioning to app-only models, as exemplified by Myntra and Flipkart. It outlines the advantages, such as reduced costs, and disadvantages, like potential loss of customer base and online presence. Suggestions for retaining customers include developing a dedicated search engine for apps and creating an interface for orders without a mobile device.

1. START UP IDEAS :
SEARCH ENGINE FOR APPS IN DESKTOP
NaveenKumar Namachivayam
Founder: www.QAInsights.com | www.Excel2013.org

2. APP ONLY: GOOD OR BAD
 Major online mega store Flipkart and Myntra decides to shutdown its website and
keep only apps
 Myntra closed its desktop site on May 15, 2015
 Flipkart offers more discounts if you checkout from your mobile
 Flipkart and Myntra traffic analytics shows that most of their customers buying
from mobile device.
Source:http://indiatoday.intoday.in/technology/story/myntra-to-shut-its-desktop-site-on-may-15/1/437282.html
http://tech.firstpost.com/news-analysis/flipkart-to-become-app-only-platform-to-shut-down-mobile-website-259744.html

4. PROS OF APP-ONLY
 It saves operating costs
 Reduction in human resources (development, maintenance, support help desk
etc.)

5. CONS OF APP-ONLY
 Forcing the end-users to use only
mobiles
 Losing customers base
 Losing its online presence in search
engines
 Average customer spent at least 5-8
minutes in an e-commerce apps
 Mobile carrier charge might affect the
customers to checkout from mobile
 If the user needs items like apparels, it
is ideal to see it in the desktop and buy.
Such items appeals in the bigger screen.

6. CURRENT SCENARIO 1
 Assume that e-commerce site ABC Store has mobile-app only store
 Say user is searching “shirts for men” from desktop
 Now the search engine displays
 www.abc-store.com/shirts
 If the user clicks on it, it will redirect to www.abc-store.com/shirts
 ABC Store displays “WE ARE APP ONLY”
 Now the user MIGHT grab mobile and MIGHT place the order
 Else, the user switches the store which has web presence

7. CURRENT SCENARIO 2
 Assume that e-commerce site ABC Store has mobile-app only store
 Say user is searching “dual sim mobile under 5000 Rs” from desktop
 ABC Store has lots of dual sim mobile under 5000 in its listings
 Search engine might display the results
 But if the user clicks and ABC Store displays mobile-app only.
 Now the user MIGHT grab mobile and MIGHT place the order
 Else, the user switches the store which has web presence.

8. CURRENT SCENARIO 3
 Assume that e-commerce site ABC Store has mobile-app only store
 XYZ Store is the competitor who has both mobile and desktop versions
 Say user is searching “refrigerators under 10000 Rs” from desktop
 ABC Store has lots of offers in its listings.
 XYZ Store also has the similar offers.
 Search engine might display the results the both the stores
 But if the user clicks and ABC Store displays mobile-app only.
 User frustrates and now he/she clicks on XYZ Store
 Now the user places the order
 ABC Store loses their customer base SLOWLY

9. INNOVATION

10. HOW CAN APP-ONLY STORE RETAINTHEIR
CUSTOMERS?
 If the user search tablet under 10K search engine should search within app-only
store and display the results.
 But now, major search engines will display the app link e.g. Play Store, Apple
Store links in the search results page.
 When the user clicks on that link, browser should open the respective mobile page
with the mobile user agent string (if the store allows).
 Or else, it should give an option to open that link in a mobile simulator.

11. HOW CAN APP-ONLY STORE RETAINTHEIR
CUSTOMERS?
 There are two options:
 Building a dedicated search engine which should search inside
the apps
 Building an interface which should be able to place an order
without mobile

12. IT’S JUST MYTHOUGHTS/IDEAS
 I am not sure my idea works or not 
 I am not sure my thoughts are great or not 
 If my idea is great, I do not know how to proceed further
 If you feel this can be done, please contact me at naveenkumar.n@outlook.com

13. THANKYOU
Visit www.QAInsights.com and www.Excel2013.org
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