The document discusses how businesses can increase sales and traffic through mobile commerce (m-commerce). It notes that global m-commerce transactions are projected to grow from $96 billion in 2015 to over $693 billion in 2019. It then provides 5 tips for businesses, including having a neat and clean mobile app, a responsive user interface, offering exclusive deals and games through the app, using push notifications, and providing good customer support. The overall message is that catering to mobile users is essential for e-commerce businesses given the growth in mobile usage.

1. 5 Ways To Increase Sales And Traffic Through M-Commerce : ThemeJungle

2. These statistics present the projected global m-commerce transaction value from 2014
to 2019. According to the source, worldwide mobile commerce revenues amounted to
96.34 billion U.S. dollars in 2015 and are set to surpass 693 billion U.S. dollars in 2019.

3. This statistic gives information on the retail m-commerce
revenue in India from 2015 to 2020. In 2015, mobile retail e-
commerce sales in India amounted to 6.02 billion U.S. dollars
and are projected to reach 37.96 billion U.S. dollars in 2020.
That year, total retail e-commerce sales are set to generate
79.41 billion U.S. dollars in revenues. [Source-
www.statista.com]
Let us begin with pointers on how you can increase your sales
and traffic through m-commerce and consequently board the
ship sailing in a sea of profits as the above statistics have
displayed.

5. 1.- A Neat and Clean Application :
=> It goes without saying that your application no matter
whichever platform, be it android, iOS or windows is neat and
clean. Mobile and tablet screens are small which is why it is
crucial to ensure that you display only the most important
information. On top of offering needed information, focus on
making it easy for users to browse the app. Use a simple yet
attractive call to action buttons as and where required. Mobile
e-commerce apps should be considered a different entity than
web-based application or traditional software and must be
designed carefully with those facts in mind.

7. 2.- Responsive User Interface :
=> Nothing frustrates users more than an unresponsive
application. It is vital for your app to have a responsive and
quick state of being but not at the cost of aesthetics. There is a
thin line that you shall need to balance upon to keep both
these attributes user-friendly. It’s important to remember you
are not creating an app to please Van Gogh, users will
appreciate your app even if it is a minimalist design with
nothing fancy as long as it responds to their commands with
ease.

9. 3.- Exclusive Offers, Coupons and Games :
=> You can present exclusive offers to app users. Every user
who uses your online portal can be guided towards your app
with special offers reserved entirely for app users. Many e-
commerce portals have also started presenting users with fun
games and quizzes in their apps. Winning these little games
can offer customers exclusive gifts and offers. These games
serve as entertainment and the thought of winning at the end
makes them all the more enjoyable.

11. 4.- Push Notifications :
=> We have always established the fact that people today
especially the younger generation is always glued to their
smartphones. This does not grant you the assurance that they
will choose to spend time on your app. Sending a few push
notification every once in a while is always a good idea. You can
also use this option of push notifications as a tactic against
shopping cart abandonment.

13. 5.- Customer Support :
Maintaining an intrinsic customer support is essential for your business. This goes
double for your app. Every user while browsing any application store no matter the
platform almost always reads the reviews and ratings for an app. If your business
displays a concern for the needs of customers by providing prompt replies and
solutions to their reviews, you are bound to garner a better reputation. This
reputation will also provide you with a better worth of mouth marketing across the
users, which is by far the best form of marketing.
So the entire blog points towards a very simple fact, that is, if you plan on running
a successful e-commerce website, or any website, you absolutely must cater to
mobile users. Not doing so is simply ignoring a majority of your potential
customers.

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