Flipkart is an Indian electronic commerce company that was founded in 2007 and is headquartered in Bengaluru. It allows customers to purchase products through its website and mobile app. Flipkart uses various marketing strategies across different platforms like Facebook, Twitter, YouTube, and affiliates to promote its brand and drive sales. It has partnered with other companies for exclusive product launches to boost its market share in India's e-commerce sector.
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal.
The Presentation is about how Flipkart emerged their business in Global Context. The presentation tell you the complete details about the company's history, sales, marketing, finance and other operations.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal.
The Presentation is about how Flipkart emerged their business in Global Context. The presentation tell you the complete details about the company's history, sales, marketing, finance and other operations.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
This is the presentation i have made on startup called CRED, in this presentation you can get a simplified knowledge about Company Called CRED. Hope you guys like it.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
A Study on Flipkart E-Commerce company ( business research method ) BRM proje...AartiGholape
Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is a Singaporean company which operates in India, where it is headquarteredin Bangalore, Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with products.
Started in 2007 by former classmates at IT Delhi and later colleagues at Amazon.com Sachin Bansal and Binny Bansal.
Flipkart is also the largest online book store in India. with over 11.5 Million book tires available Currently, flipkart ships 30.000 units per day.
With path-breaking features like Cash/Card on Delivery. 30 Day replacement policy and EMI options Flipkart has now made it possible for anyone across the country with internet access to shop online.
The Flipkart experience a characterized by the intuitive user interface free shipping and low prices.
AS a testimony to the superior customer experience, the company has constantly recorded repeat purchase rates of more than 70%.
The company even has its own delivery network in 27 cities and is set to expand this even further by next year With a team of around 4500 members the company operates from offices and warehouses in seven cities at present.
This presentation will give you in depth information about the #Flipkart . Flipkart is an ECommerce giant in #India. Total sales per day has crossed figures of about $100 Million. This presentation will help you in understanding the basics of Flipkart and its working along with its founders. Do answer the #trivia at the end.
Misconfiguration is define as configuration mistakes that results in unintended application behavior that includes misuse of default passwords, privileges, and excessive debugging information disclosure
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
1. University Institute of Technology
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Department of Computer Science & Engineering
Session 2017-2018
LAB Manual
Program : B.E.
Semester : V
Class : CSE-B
Lab Name : COMPUTER GRAPHICS AND MULTIMEDIA
Submittedby: Submittedto:
Megha sahu Prof. Sanjay Teheria
Roll No.-0101CS151065 Prof. Priyanka Dixit
4. CASE STUDY
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It
was founded in October2007 by Sachin Bansal and Binny Bansal (no relation).
Flipkart has launched its own product range under the name "DigiFlip" with
products including tablets, USBs, and laptop bags. As of April 2017, the company
was valued at $11.6 billion.
Flipkart is World’s top 10 most visited E-commerce website in India with regards
to traffic. Multiple Payment method is available for it’s customers to make
Payment easier. Fastestgrowing e-commerce website in India. It sells 30 product
per min.
The Story Behind ” FLIPKART.COM”
There was the huge risk taken by boththe Bansal’s ” Sachin Bansal & Binny
Bansal “. (Started with selling of books ). They both got a high profile job in the
worlds biggest e-commerce website named Amazon. Leaving Amazon to start
their own company with just Rs 4 Lakhs involved a huge risk as there was no
guarantee that their idea would Succeed or not. It was a result of risk taking only
that today Flipkart generates 1.5 cr a day.
Customer -Relation
The customer is informed at every step through email/text When the order has been
confirmed order summary & shipment detail tracker information are provided.
Straightforward Return and Exchange policies
Flipkart allows its users to return the productif unsatisfied within 30 days period
with the full refund of money or exchange for another product.
5. Flipkart Wallet Add Money
Enjoy a Hassle-Free Shopping experience. The Wallet is a Prepaid Instrument that
enables you to shop on Flipkart multiple times by making one- time payment of a
certain value. This will be added your wallet as prepaid balance. When you Select
the Wallet as the mode of Payment for your the correspondingamount will be
deducted from your wallet balance.
Why did they choose to be an Entrepreneur…?
They saw a good opportunity in the market around e-commerce. Also, regular job
was not as challenging. Theexcitement and satisfaction that comes with building
somethingof a long lasting value is addictive enough for them to continuethis.
They started flipkart.com because they themselves felt theneed for a good online
bookstore. E-commerce sectoris oneof the toughest to get into in India. They
believe that they canmake a difference here. They wanted to create
somethingwhich has a long lasting value and which we can be proud of. Acoording
to Sachin (CEO of Flipkart.com) at this point in ourlife we can devote our entire
time and energy to flipkart whichis very important for any startup….
Business Model
Flipkart started as a bookselling website, but later went on to operate as a
complete online retail site. The company started with an inventory based model,
but it was in 2013 that it moved to a market place model, which is how even
Amazon.com operates. Flipkart charges a commission of 5-10% on every sale
through its site. The commission charged through luxury items such as electronics
is higher than that of generic items. Flipkart has constantly been trying to reduce
the percentage of commission that it charges to its suppliers, so as to have more
number of suppliers. It has also partnered with brands like Xiaomi who spend on
such sites as a strategy to promote their products. Flipkart also charges third party
6. sellers, where, when a customer searches for some kind of product, the product
relevant to that category or that particular brand will be amongst the first searches
to be shown. This is another way companies promotetheir products. A listing fee
for the sellers is additional revenue for the company, along with the convenience
fee that is usually to be paid by the customers, which includes the wrapping up of
the productas a gift or even the fee for faster delivery.
Payment gateways is another way Flipkart earns its revenue. It is usually the
transaction processingcharges which will differ based on the way payment is done.
For example, if a payment is made through debit card and net banking, the charges
are found to be lowest (around 0.75%-1.00% of the transaction amount). Similarly
there is percentage charge levied on even credit cards and American Express cards
too. Thus, depending upon which mode the customer selects to make the payment,
the company gets its transaction revenue, making it another way to earn penny for
the company.
Exclusive product launches
Motorola Mobility
Motorola Mobility, previously owned by Google but then sold to Lenovo,
successfully launched its budget smartphone Moto G in India on 5 February 2014
in an exclusive tie up with Flipkart .Flipkart started selling Motorola's Moto
X Android smartphone on 19 March 2014. Flipkart began selling the less
expensive Moto E on 13 May 2014.
Xiaomi Tech
The sale of high-end smartphone Xiaomi Mi3 produced byXiaomi Tech was
successfully launched in India on an exclusive tie-up with Flipkart. Multiple
subsequent launches were just as successful.
On 2 September 2014 Flipkart held a flash sale of the Xiaomi Redmi 1S budget
Android smartphone which was launched in India in July 2014, selling 40,000
units within seconds.Subsequentsales sold just as quickly.
Xiaomi also sold its Redmi Note phone in India exclusively through Flipkart.
50,000 units sold in 6 seconds on2 December 2014.
Micromax Yu Yunique
Flipkart launched an exclusive sale of Yu Yunique 2, which is a subsidiary mobile
line of Micromax Informatics on July 27th, 2017 at a price point of Rs.5,999
7. Web based to App based
Going from a web based model to an app based model can be decision taken after
plenty of brainstorming in any organization. Every coin has 2 sides. Proceeding
with a completely app based model had both advantages and limitations. Myntra,
which was acquired by Flipkart, had changed its operating model to being app
based alone. It helped Myntra save on marketing costs, as it required no costin
sending notifications over applications. It has also been proved that the app-
customers have been more loyal and profitable towards the company. An app
based model also provided personalization, better user interface, superior customer
experience, the ability to easily connectanytime and anywhere, rich customer data
and so on. After the acquisition, Flipkart decided on proceeding with web and app
based model. In March 2016, Flipkart launched a mobile web application which is
very light and provides complete app-like experience to all its customers. Flipkart
named the app Flipkart Lite. This app was built to lighter than most phone
applications, and did not require a dedicated storage for the application for
customers who did not want to install it on their phones.
As per a market survey conducted on consumer preference over e-commerce sites,
it was found that 80% of the customers wanted a website for an e-commerce site,
though only 20% of them might use it. This was when Flipkart realized that only
for an app based model was a very consumer-friendly decision. Further, only app-
based would take away the options that is available to its customers to have a
complete visual experience of buying things online.
Flipkart has also set up “Pick up Stores” in various cities which provide
convenience to the consumers to pick up their orders as per their convenience.
Flipkart has planned to increase the number of stores all over the country and to
also make them fully outfitted experience zones, where customers can gather the
experience of the productby trying the product, seek alterations, and enjoy the
productdemonstrations.
8. Companies statistics
Today, as per Alexa traffic rankings,Flipkart is among theIndian Web sites and has
been credited with being Indias largestonline bookseller with over titles on offer.
Initiallyfunded by the Bansals themselves with 400,000, Flipkart has raisedfunding
from venture capital funds Accel India in 2009 and TigerGlobal (US$10 million in
2010 and US$20 million in June 2011).Flipkart.com, on August 24, 2012
announced the completion of its4th round of $150 million funding from MIH (part
of Naspers Group)and ICONIQ Capital.On average, Flipkart sells nearly
Funding for the Organization
Just like all other start-ups, there were plenty of challenges the company had to
face. Providing delivery to all terrains including towns and villages, and ensuring
user-friendly payment gateways for the customers were two major problems for the
company. To overcome these, and to convert every challenge into an opportunity,
Flipkart has planned to raise funding of a minimum of USD 5 billion by mid-2016
with the help of an Initial Public Offering, listed on the New York Stock
Exchange.
Flipkart’s Busines Objectives:
To increase Traffic and boostsales and revenue through integration of Mobile
Apps, Display, Pay Per Click and Search Engine Optimization.
Successful Brand Campaigns
” Fair Tale “
” No Kidding, No Worries “
” Shopping ka Naya Address “
“Shop Anytime, Anywhere “
” Big Billion Day “, ” Singles Day “.
9. TV Commercial Strategy
1. The objective is to build the brand as a verb for Shopping.
2. Target Biggest event of the year i.e IPL T20 2014
3. Total 29 ads released Since 2011
4. Portraying Kids as Adults in ads gives higher brand recall.
5. Ads Targeted as Pan India Shoppers ofall generation.
6. Ads aimed to Popularise the brand as a verb.
7. Testimonial based Creative Campaigns to demystify the fear of Online
Shopping experience.
8. Mobile App downloads TV ad to increase m-commerce Value.
9. Launching Campaigns i.e ” The Big Billion Day “
Facebook Strategy
1. Category Focused FB page i.e books, gaming, fashion etc, which is for building
engagement with fans.
2. Deals and Offers based FB Page which is for customer acquisition.
3. Likes- 3.3 million
4. Seasons to Festivals or Birthday based Cover Photos.
5. Updates on new Products and Customer queries.
6. Responseon customer Complaint is average and Inconsistent.
7. Running Contests / Gamification.
8. Exclusive customer tab for support.
9. Avg Responseper Post40-50
10.Focus is on Customer acquisition and engagement.
10. Twitter Strategy
1. Follower -160 K
2. Updates on new Product, Offers and Discounts using appealing Videos and
Images.
3. Tech @ Flipkart exclusive channel on tech updates.
4. Running Product/ Services based contestLike Flipkart Frist, AcerA1 on
Flipkart.
5. Avg 2-3 Products offers / launch based postper day basis.
6. Flipkart SupportExclusive Channel on queries Solution.
7. Flipkart Offers Special offers based channel.
8. 24*7 Customer Service Channel.
9. Real-time Connect.
10.Responseto the query is in real time.
11. YouTube Strategy
1. It does not have its own channel.
2. It Executes lots of Youtube Campaigns. i.e Search Page, Display ad, Video ad
etc.
3. Total 29 Videos Uploaded.
4. Total Video Views- 1.4 million
Pinterest Strategy
1. Deals/ Offers based Pinterest.
2. 8 Boards and 290 Followers.
12. Google + Strategy
1. Followers- 500 k
2. 1-2 Poston Per day basis.
3. Less focus on deals / offers.
4. More focus on Company Updates, ProductLaunch Updates besides, Festive
/season/customermood based posts.
5. Focus is on more on engagement and brand building rather customer
acquisition.
6. Interaction / Engagement with the follower is the area of improvement.
Content Marketing Strategy
1. It has its own Official Blog.
2. Blog page gives updates about company, industry, tech etc.
3. It has its own unique tech-focused blog too.
4. PR release page also exists.
5. PR release about company info, events, exclusive productservice updates.
13. Mobile Marketing Strategy
1. Mobile Optimized website is available.
2. Mobile app on all Platforms( iOS, Android, Windows)
3. 5 Million downloads, 4.3 rating, responding to each negative review.
4. 25% sales via mobile.
5. Campaigns aiming towards ProductLaunch, Acquisition, Engagement and
retention.
6. Mobile remarketing does not seem to be Part of Strategy.
7. Mobile Weekend offers to target repeat Purchase.
Affiliate Marketing Strategy
1. Earn up to 15 % for each Purchase on the website.
2. Payment via Gift Voucher and EFT Options.
3. Referral Payout for each month/Category is Communicated.
4. Payment made 45 days after the month of Sale.
5. After lower Commission Compared to Competition.
6. Various reports are released to help Affiliates.
14. Brand Association and Acquisition
1. Flipkart + OLX joint Marketing Campaign.
2. Flipkart + Acquired Myntra- Online Fashion Portal.
3. Tie Ups for Exclusive Electronic Launches i.e Xiomi, MSI gaming Laptops,
Samsung Galaxy s5 mini, MOTO G etc.
4. Recently, Company has tied up with spice for exclusive Launch of their
Android One-based low-cost Phone.