The document describes a mobile and local search application designed for both businesses and users, allowing for easy interaction and access to promotions. It outlines the challenges both businesses and end users face and presents solutions to enhance marketing and simplify user experience. The startup has experienced traction with app downloads and partnerships, while emphasizing its unique position in a competitive market and detailing its monetization strategies and investment needs.

1. Product
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Ultimate tool for mobile and local search (Google for smartphones)
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A platform to interact in various ways with businesses/friends
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An application to tailor the world according to your needs/desires
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Simple interface and intuitive user experience (fun to use it)
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Providing easy access to promotions, special deals and discounts

2. Product
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Ultimate tool for mobile and local search (Google for smartphones)
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A platform to interact in various ways with businesses/friends
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An application to tailor the world according to your needs/desires
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Simple interface and intuitive user experience (fun to use it)
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Providing easy access to promotions, special deals and discounts

3. Problem
Businesses:
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I need a self-service platform to reach and turn into customers all
these owners of mobile devices that pass close to my business/brand
every day; I am busy and it should automate my marketing activities!
End users:
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How to find what’s new around me and see relevant promotions &
deals – everywhere, fast and easy?; I need an application to deliver
personalized results and save me from the information clutter!

4. Solution
Businesses:
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Help them attract clients nearby and boost sales via the mobile
channel; Painkiller solution that works immediately and is an answer
to hottest trends (LBS, real-time marketing, multiscreen presence)
End users:
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Make their life easier, save them time and give them free app to see
what really matter to them – where they need it; Providing access to
special deals and promotions and thus actually saving them money

5. Team
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Two seasoned software engineers at senior level
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Two sales and marketing professionals specialized in online marketing
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More than 35 years combined experience in developing IT products
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More than 15 projects delivered together
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Two PhD degrees

6. Traction
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Partnership with mobile operator for co-branded version
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1 000+ daily visits in website without advertising
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Mobile payment options integrated
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10 000+ downloads of the iOS and Android apps in beta
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iOS, Android apps, website, 800+ business users

7. Market & Competitors
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5 bln. smartphones and global mobile ad revenue amounting to 25
bln. EUR – until 2018
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Global competitors could be considered Four Square, Yelp, Groupon
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The big international players have different scope - Yelp is about
reviews and Four Square is social networking app
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Daily deals market slowly declining

8. Differentiation
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Relevant location-aware notifications
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Direct sales through mobile payments
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Precise targeting in real time
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Personalized and relevant content
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Businesses engage users as individuals

9. Monetization
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Paid push and local notifications
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Commissions from in-app transactions
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Click-to-action services (reservations, orders, enquiries)
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Tariff for reaching/engaging audience of users
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Licensing the software and white label solutions

10. Investment
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120 000 EUR – for Seed/Early stage for 14% equity
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Prerequisite for next series A round
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Money used for technical development, marketing, new employees

11. Thank you
enev@infozone.bg