The document discusses the growth of mobile applications and strategies for optimizing apps. It notes that over 20 billion apps have been downloaded and by 2015 over 780 million people will be mobile-only users. It provides tips for getting apps seen and downloaded, such as choosing the right price, keywords, categories, and app stores. The document recommends that businesses in industries like restaurants, professional services, and real estate develop mobile apps or websites to take advantage of the growing mobile market and stay connected to customers.

1. Application Optimization

4. The growth of the mobile industry is incredible
In just over 3 years, over 20 billion apps have been
downloaded between iPhone and Android devices.
By 2015, more than 780 million people will be mobile
only users, not owning a laptop or desktop computer.
iPhone sales
in millions
Mobile Industry

5. Over 500,000,000 Android phones have been activated
Over 300,000,000 iPhones have been activated
Android owns 47% of the U.S. smartphone market
iPhone owns 29% of the U.S. smartphone market
Growing Numbers

6. Mobile Is The King Of Local

7. Until 2007 Mobile App industry was non-existent
The word “app” became so popular that it was listed
as “The Word of the Year” by American Dialect
Society.

8. It is like any other website comprising of HTML Pages
but that can be viewed on handheld devices like
mobiles and tablets
They consist of mobile specific features like click to
call.
Advantages of mobile websites include cross-
platform compatibility, easy updates, wide visibility,
and low costs
Mobile Website

9. Mobile apps are applications that can be downloaded
and installed on mobile devices.
They can be found in app stores of various mobile
operators
As far as businesses are concerned, apps can help
build a loyal customer base and also engage them
more actively than a mobile website.
They also have rich features like push notifications,
GPS locator, and integration with social networks.
Mobile Applications

10. Real Time Engagement
Customer service and support.
Product Promotion
Advantages of Mobile Apps

11. customer
loyalty, 41%
customer
service, 19%
increased
revenue, 15%
improved
communicatio
n, 10%
to stand
out, 8%
other, 7%
customer loyalty
customer service
increased
revenue
improved
communication
to stand out
other
Top Reasons for a Mobile App
Popularity

12. How will Mobile App help my
business?
If your business has an app that people can
download, they always see your app on their mobile
screen – which represents a direct connection to your
business.
This in fact is a constant advertisement and a
reminder of your business when they are in need of
your type of product or service.

13. Mobile Website v/s Application

14. Mobile Website
Are quite time consuming to
access from our devices
Have very limited amount of
graphics and visuals
Do not allow many features at
a time
Website navigation is quite
fixed
Constantly need internet
connections
Mobile Applications
Are fast and quickly accessible
with a huge range of features
Have wonderful graphics and
effects
Allow lots of features at a time
Navigation from mobile
applications is very flexible
Can access the mobile apps
even without internet
connection

16. Some of of the industry segments that are going
mobile with apps include:
Restaurants
Professional Services
(Lawyers, Accountants, Doctors, Etc)
Real Estate Agents
Fitness Clubs
Hotels and Resorts
Nightclubs and Bars
Nonprofits

18. Why Mobile?
FACT: Not having a mobile experience can lose you
business.
Source: Compuware, "What Users Want from
Mobile,"011

19. In many ways, increasing app visibility is much like
developing a paid and organic search campaign, using
data on how consumers interact with apps to seek
them out to maximize apps' chances of getting
noticed and downloaded.

20. Key Techniques for Getting
your App seen and downloaded

21. Pay close attention to pricing:
Apps that debut at one price and then are discounted
show a huge spike in downloads, according to data
from Distimo.
Another option is "freemium" apps, which are free
but consumers pay for other services within the app
generate the most revenue.
Proper Categorization:
In Apple's App Store, games are by far and away the
most popular app category, whereas in the Google
Play store, personalization apps are the most
popular, which allow users to customize their mobile
devices.

22. Don't Forget About Other App Stores:
While Apple and Google account for the vast majority of app
downloads, there are many other app stores out there, and these
have the advantage of a much less crowded marketplace. Especially
in markets like China, placing an app in an alternative app store can
help it find a huge audience.
E.g GMRT should take note of this point
Choose Your App Name Carefully:
When choosing an app name, most App Store Optimization (ASO)
specialists suggest including specific words to indicate the purpose
of your app. Short app names may be detrimental.
Use The Right Keywords In Your App Description:
Loading up on keywords in your app's description can help raise
your app to the top of app market search results.
Use words that help "trigger" app store algorithms.
Some ASO specialists even suggest picking your keywords based on
the most-searched terms on Google AdWords.

23. BeLite Weight: Should have Fitness Apps
Ricardo: Can have Travel apps like: FlightTrack 5, Taxi
Magic
CIS: Can have Budget Apps
Insurance Sites can too have Apps for their websites
and Premium payments
Apps Recommendation for Clients

24. Both mobile apps and mobile websites ensure strong
mobile presence to businesses. Both of them are
business promotion tools that complement each
other, and it is wrong to consider them as competing
platforms. If you would like to have a strong mobile
presence, planning is the key. Carefully analyze your
business and accordingly decide whether to develop
an app or go for a mobile website.

25. THANKS
Created by:
Madhurima Srivastava
Project Manager
Finesse Webtech