The document presents an overview of a webinar on in-app purchase APIs targeting mobile application development for telcos. It outlines five steps to create a telco application, benefits of in-app purchasing, and how to integrate the API for revenue generation. Key points include the advantages of making apps free to download and offering multiple revenue sources through mobile account payments.

1. In-App Purchase API
Webinar

2. Webinar Presenter

3. Devspace.hsenidmobile.com

4. 5 steps to create a Telco Application

5. 1.Order
2.Promos
3.Feedback
4.Outlets
Telco APIs
SMS
for messaging
USSD
for quick access
Location
for locate places & people
Mobile Account
for charging
Telco
Dev Space connects Developers to Telcos around the world

6. 5 steps to create a Telco Application

7. Agenda
What is In App Purchasing?
How Can in app purchase help to grow your application revenue?
How does Dev Space In-App API work?
How to get the Developer Tool Kit
Coding session - Integrating In-App purchase to your application
Benefits from the In-App Purchasing API

8. 1 Revenue source -
A one-time buy
$ 0.99
You get to charge the
user only 1 time!
Really is it enough
for all your effort?

9. 1 Revenue source -
A one-time buy
$ 0.99
$ 1.99
$ 2.99
$ 1.99
Revenue source 2
Revenue source 3
Revenue source 4
Revenue source 1
In-App
Purchase

10. 1 Revenue source -
A one-time buy
$ 0.99
$ 1.99
$ 2.99
$ 1.99
Buy coin packs
unlocking a feature
unlocking a feature 2
In-App
Purchase
Multiple
sources
of
revenue

11. Smart Business Decision – Make the application free!
$ 0.99
More users would be willing to download your application

12. Most of the top grossing apps are almost free
How do these apps gain so much income?
Thanks to In-App Purchasing

13. Download the
app for free
Enjoy the app
for free
Pay after you
become loyal
 
Business Model behind In-App Purchasing

14. The preferred payment method in Mobile payment,
 Credit card ->
 Mobile account ->
Use In-App Purchase API to enable mobile account payments in your
Android App
Traditional In-App Purchase APIs Have
Only Support for Credit Cards
20%
80%

15. - Purchases that disappear after
consumption.
- Can Re-Purchase
Examples
• Virtual Currency in a Game
• Gems, Food Items in a Game
Use In-App Purchase API to enable mobile account payments in your
Android App
Types of In-App Purchases
Consumables Entitlements
- Need to Purchase Only Once
- Available for Ever
Examples
• Feature Unlocking
• Upgrading Trial Version to Pro
• Issues of a Magazine

16. In-App Purchase in action

19. Iap-Android-SDK
Your Android App
Telco Android App Store

21. In-app
request

22. In-app
request

23. In-app
request
In App Server
Inapp
Resp

24. Increase the conversion rate of free
users to paying customers
Target a wider market – Eg:-
Teenagers who don’t own credit
cards, people who are reluctant to
expose credit cards info
Offer a compelling and convenient
experience
Maximize revenue potential
Benefits of In-App Purchase with Mobile Account
Developer Telco
Increase mobile payments done with
mobile account
Ability to increase conversions from
lead to sale
Enabling CaaS Calls to Android apps
as well

25. http://DevSpace.hSenidMobile.com/
Check In-App Purchase APIs in Dev Space

26. Live Q&A Session
You can type in your questions
Limited number of questions could be answered
Answers to the remaining questions will be e-mailed to you later

27. For more information
devspace@hSenidMobile.com
www.hsenidmobile.com
© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.
Webinar is over
Thank You