The document discusses search engine optimization (SEO) techniques for mobile apps. It notes that as app marketplaces like the Apple App Store and Android Market become more competitive, SEO is important to rank highly in searches. Traditional SEO strategies can be applied when submitting apps, both to optimize rankings within marketplaces and in search engine result pages. Key factors for marketplace rankings include downloads, reviews, title, keywords and description.

1. Abdul Malick.M
www.Abdulmalick.com

2.  As more and more people submit apps to the mobile
application market places, notably Apple App Store
and Android Market, the competition to rank high
for application searches becomes even faster.
 Application marketplaces work similarly to simple
search engines that only search a select inventory of
mobile apps. Therefore all you know from SEO can
be used when submitting an app.
www.abdulmalick.com

3. www.abdulmalick.com

4. www.abdulmalick.com

5. www.abdulmalick.com

6. www.abdulmalick.com

7. www.abdulmalick.com

8. www.abdulmalick.com

9.  When you think of SEO for mobile apps, keep in mind that
you can actually talk about two things:
◦ Optimize your app rankings within mobile application
marketplaces: key ranking factors include number of
downloads, reviews, title, keywords, etc.
◦ Optimize your app rankings within search engines
results pages (SERPs): traditional SEO ranking factors
apply to app's download page.
www.abdulmalick.com

10.  Define Target Audience
Keywords
 Optimize App name
 Optimize App URL
 Create Keyword Tag
 Optimize App
Description
www.abdulmalick.com

11.  Choose Right App
Category
 Display Screenshots
and Icons
 Add Video Trailer
 Get User Reviews
 Promote App on
Social Networks
www.abdulmalick.com

12.  iTunes AppStore:  BlackBerry AppWorld
◦ Indexiable ◦ Indexiable
◦ Unique Urls ◦ Dynamic Urls
◦ AppName=Url
◦ Keywords & Description
 Nokia App Store:
 Android Marketplace ◦ Indexiable
◦ Indexiable ◦ Dynamic Urls
◦ Dynamic Urls ◦ Under Optimized
Title Tags
 Amazon AppStore ◦ Short Descriptions
◦ Indexiable
◦ Unique Urls
www.abdulmalick.com

13. Google / Traditional Search App Store
Title of the App Title of the App
The URL Keywords You Submit
The App Description Reviews From Users
Links to the App Page Number of Downloads
The Different Classifications /
Categories Where You List the App
www.abdulmalick.com

14.  Count Downloads from
the Store
 Count Refunds and ROI
 Create a Landing Page
with Analytics
 Look at Reviews and
Rankings
 Compare and
Benchmark Competitors
www.abdulmalick.com

15. www.abdulmalick.com