SlideShare a Scribd company logo
Abdul Malick.M
www.Abdulmalick.com
   As more and more people submit apps to the mobile
    application market places, notably Apple App Store
    and Android Market, the competition to rank high
    for application searches becomes even faster.

   Application marketplaces work similarly to simple
    search engines that only search a select inventory of
    mobile apps. Therefore all you know from SEO can
    be used when submitting an app.



                                   www.abdulmalick.com
www.abdulmalick.com
www.abdulmalick.com
www.abdulmalick.com
www.abdulmalick.com
www.abdulmalick.com
www.abdulmalick.com
   When you think of SEO for mobile apps, keep in mind that
    you can actually talk about two things:

    ◦ Optimize your app rankings within mobile application
      marketplaces: key ranking factors include number of
      downloads, reviews, title, keywords, etc.

    ◦ Optimize your app rankings within search engines
      results pages (SERPs): traditional SEO ranking factors
      apply to app's download page.



                                      www.abdulmalick.com
   Define Target Audience
    Keywords

   Optimize App name

   Optimize App URL

   Create Keyword Tag

   Optimize App
    Description

                             www.abdulmalick.com
   Choose Right App
    Category

   Display Screenshots
    and Icons

   Add Video Trailer

   Get User Reviews

   Promote App on
    Social Networks


                          www.abdulmalick.com
   iTunes AppStore:              BlackBerry AppWorld
    ◦ Indexiable                   ◦ Indexiable
    ◦ Unique Urls                  ◦ Dynamic Urls
    ◦ AppName=Url
    ◦ Keywords & Description
                                  Nokia App Store:
   Android Marketplace            ◦ Indexiable
    ◦ Indexiable                   ◦ Dynamic Urls
    ◦ Dynamic Urls                 ◦ Under Optimized
                                     Title Tags
   Amazon AppStore                ◦ Short Descriptions
    ◦ Indexiable
    ◦ Unique Urls

                               www.abdulmalick.com
Google / Traditional Search                 App Store


      Title of the App                  Title of the App


         The URL                    Keywords You Submit


    The App Description              Reviews From Users


   Links to the App Page           Number of Downloads



                                The Different Classifications /
                              Categories Where You List the App




                                  www.abdulmalick.com
   Count Downloads from
    the Store

   Count Refunds and ROI

   Create a Landing Page
    with Analytics

   Look at Reviews and
    Rankings

   Compare and
    Benchmark Competitors

                            www.abdulmalick.com
www.abdulmalick.com

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  • 2. As more and more people submit apps to the mobile application market places, notably Apple App Store and Android Market, the competition to rank high for application searches becomes even faster.  Application marketplaces work similarly to simple search engines that only search a select inventory of mobile apps. Therefore all you know from SEO can be used when submitting an app. www.abdulmalick.com
  • 9. When you think of SEO for mobile apps, keep in mind that you can actually talk about two things: ◦ Optimize your app rankings within mobile application marketplaces: key ranking factors include number of downloads, reviews, title, keywords, etc. ◦ Optimize your app rankings within search engines results pages (SERPs): traditional SEO ranking factors apply to app's download page. www.abdulmalick.com
  • 10. Define Target Audience Keywords  Optimize App name  Optimize App URL  Create Keyword Tag  Optimize App Description www.abdulmalick.com
  • 11. Choose Right App Category  Display Screenshots and Icons  Add Video Trailer  Get User Reviews  Promote App on Social Networks www.abdulmalick.com
  • 12. iTunes AppStore:  BlackBerry AppWorld ◦ Indexiable ◦ Indexiable ◦ Unique Urls ◦ Dynamic Urls ◦ AppName=Url ◦ Keywords & Description  Nokia App Store:  Android Marketplace ◦ Indexiable ◦ Indexiable ◦ Dynamic Urls ◦ Dynamic Urls ◦ Under Optimized Title Tags  Amazon AppStore ◦ Short Descriptions ◦ Indexiable ◦ Unique Urls www.abdulmalick.com
  • 13. Google / Traditional Search App Store Title of the App Title of the App The URL Keywords You Submit The App Description Reviews From Users Links to the App Page Number of Downloads The Different Classifications / Categories Where You List the App www.abdulmalick.com
  • 14. Count Downloads from the Store  Count Refunds and ROI  Create a Landing Page with Analytics  Look at Reviews and Rankings  Compare and Benchmark Competitors www.abdulmalick.com