In this digital era, every company wants to build their custom app as it helps them drive sales and build an easily accessible customer base. But as a business owner, do you really need to develop a mobile app? Here is a guide with few questions that would help you identify whether the need is applicable for your business.

1. How to Confirm
Whether Your
Business Needs A
Mobile App

2. Business owners today want to build their custom
mobile applications, as it helps them drive sales and
build a customer base.
But as a business owner do you really need to
develop a custom mobile app for your business?

3. Let’s look at few
questions to confirm
whether your business
needs a mobile app.

4. Optimized mobile websites can improve
customer’s experience.
If you don’t have one, pay serious attention to its
up-gradation & make it mobile optimized before
planning for an app.
1. Do You Have An Optimized Mobile
Website?

5. Identify which new functionality an app can bring
to your business, additional to mobile version of
your site.
Try answering this question because developing
a mobile app for iOS or Android should give you
something more than a website.
2. What Mobile App Can Do That Your
Mobile Website Couldn’t?

6. Are they using smart phones?
Based on your services/products & looking at
website analytics understand the mobile users
ratio.
3. Who Are Your Target Audiences?

7. How consumers are responding to their apps?
And how much success they are having with it?
If your competitors are getting traction using
mobile apps, you may be left behind in the
competition.
4. Are Your Competitors Using Mobile Apps?

8. Are you concerned about what your customers
think about your business?
A mobile app will let you get customers' remarks
like suggestions, reviews, etc. or even maybe a
complaint
5. Wish To Get Your Customers’ Feedback?

9. If your customers don't find a solution to their
problems or any additional functionality in it then
they would stop using your app.
6. Can Your App Solve Customers’ Problems?

10. Ecommerce sales conversion rates lag due to
clumsiness of inputting information.
If your business depends on repeat customers,
making the buying path easier can increase your
sales.
7. Can Your App Simplify User’s Journey &
Conversations ?

11. Mobile apps that use functionality of mobile
devices like camera, accelerometer etc. are
popular.
So, figure out, whether your business can take
advantage of such functionalities that mobile
devices bring.
8. Will Your App Use The Functionality Of
Mobile Devices?

12. These questions will help you identify, whether to
develop a custom mobile app or not.
Take a 60000 feet view when answering these
questions, and you will be able to identify if your
business needs an app today.
Conclusion

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COMPANY

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