The document discusses various methods for sales forecasting. It describes qualitative methods like jury of expert opinion and Delphi method which rely on expert judgments. Quantitative methods like naive method, moving averages, and exponential smoothing use past sales data to project future trends. Customer-based methods involve market testing of new products and surveying potential buyers to directly assess future demand. The goal of sales forecasting is to estimate future revenues in order to optimize supply chain management, production planning, and profitability.