This document outlines a course on consumer behavior taught at IILM-Graduate School of Management. It discusses how Indian universities do not adequately teach consumer behavior to MBA students. The course aims to fill this gap by covering concepts, models, and factors that influence consumer decision-making, including cultural, social, individual, and psychological influences. It also examines consumer behavior processes like decision-making and the diffusion of innovation. The course uses lectures, case studies, assignments and exams to teach these topics and help students understand consumer behavior in the Indian context.