ベトナムファーストフード調査
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This document summarizes the results of a survey on fast food usage and favorite fast food brands in Vietnam. It finds that 71% of respondents like or really like fast food, with 47% using fast food regularly. Males and younger people tend to use fast food more frequently. The most common occasion for fast food is hanging out with friends. KFC and Lotteria are the most frequently used chains, seen as having reasonable prices, good locations, and promotions. McDonald's is seen as more expensive. The survey involved 476 respondents aged 18-39 in Ho Chi Minh City in April 2016.
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ベトナムファーストフード調査
- 1. ベトナムのファーストフード利用状況及び 好きなファーストフードブランド調査 Q&Me is online market research provided by Asia Plus Inc.
- 2. 調査要点 • 71% がファーストフードを「好き」または「とても好 き」47%が定期的にファーストフードを利用。男性、若 者の方が高め • 友達と会食が最も多い。30歳以上では家族で会食の割合 が高め。 • 「美味しい」「便利」「安い」などの認識の違いが ファーストフードを「好き」「嫌い」の間でわかれる • 47%は1時間以上店舗に滞在 • KFCとLotteriaが最も頻繁に利用されているチェーン店 • KFCとLotteriaが「価格」「ロケーション」「プロモー ション」の面で評価が高い。マクドナルドは価格が高い 印象
- 3. ファーストフードは好きですか？ 30% 41% 8% 21% 37% 51% 5% 8% 35% 45% 6% 14% 27% 51% 6% 16% 33% 46% 6% 15% Like it very much Like it Do not like it very much Do not like it Female Male 18-29 30-39 All Q. How do you like fast food? N=476
- 4. ファーストフード利用の頻度について 3% 21% 13% 20% 9% 19% 15% 9% 34% 14% 20% 7% 12% 5% 6% 28% 14% 19% 8% 15% 10% 6% 24% 12% 23% 8% 19% 7% 6% 28% 13% 20% 8% 16% 10% Everyday / almost everyday A few times a week Once a week A few times a month Once a month I rarely go there I have never used those restaurants Female Male 18-29 30-39 All 47%が定期的にファーストフードを利用。男性、若者の方が高め Q. How often do you use fast-food restaurants? N=476 Regular User = 47% Irregular User = 28% Irregular User = 25%
- 5. ファーストフード利用ケースについて 61% 27% 21% 20% 17% 17% 9% 8% 3% 45% 29% 30% 20% 19% 17% 12% 8% 5% 57% 28% 28% 17% 19% 17% 12% 7% 3% 37% 26% 19% 30% 15% 16% 7% 11% 8% 52% 28% 26% 19% 17% 17% 10% 8% 4% When hanging out with friends For quick bite Dating Family eat- out Relax myself Eating solo When needs to work or study As part of weekday meal Business discussion Female Male 18-29 30-39 All 友達と会食が最も多い。30歳以上では家族で会食の割合が高 め。 Q. How do you like fast food? N=476
- 6. ファーストフードのイメージ： ファーストフードを好きな人と嫌いな人による比較 34% 7% 47% 0% 7% 8% 25% 47% 29% 15% 17% 23% 35% 25% 27% 12% 26% 0% 2% 23% 29% 58% 31% 23% 21% 24% 35% 27% 2% 12% 4% 6% 2% 19% 4% 14% 6% 9% 6% 4% 6% 6% Likes It very much Likes it Do not like it 「美味しい」「便利」「安い」などの認識の違いがファーストフード を「好き」「嫌い」の間でわかれる Q. Please choose all what could be applicable to your images of fast foods? N=452
- 7. 店舗滞在時間 13% 39%27% 8% 11% 1% 0 - 29 mins 30 - 59 mins 60 - 89 mins 90 - 119 mins 120 - 180 mins 181 mins and above 47%は1時間以上店舗に滞在 Q. How long do you usually stay at fast food shops? (N=430)
- 8. 顧客満足度 42.7% 45.2% 40.1% 41.4% 41.4% 45.2% 29.3% 39.5% 35.0% 41.4% 33.8% 28.7% 21.7% 12.7% 21.0% 15.9% 20.4% 19.7% Fast food lovers 「好き」「嫌い」の間で価格認識が異なる 7.8% 9.2% 13.3% 10.6% 9.2% 9.2% 38.1% 47.2% 41.3% 46.8% 44.0% 45.0% 44.0% 39.9% 41.3% 37.2% 41.3% 39.4% Fast food likers 3.6% 20.0% 25.5% 25.5% 32.7% 29.1% 60.0% 74.5% 60.0% 58.2% 58.2% 61.8% 25.5% 3.6% 5.5% 10.9% 7.3% 5.5% Fast food dislikes Q. How much are you satisfied with the followings about fast foods? N=452
- 9. ブランド認知について KFCとLotteriaが最も頻繁に利用されているチェーン店 Q. Please share what is applicable to you for the following fast food restaurants? N=430 (those who have used fast foods before) 35.6% 35.2% 15.4% 15.3% 13.2% 12.6% 11.6% 10.4% 44.8% 34.2% 28.1% 37.8% 24.4% 26.1% 19.0% 17.8% 7.3% 7.5% 8.4% 8.3% 6.0% 10.4% 8.2% 7.3% 8.5% 12.3% 30.5% 26.3% 38.1% 27.8% 33.2% 31.8% 2.1% 6.5% 11.6% 7.2% 10.8% 10.2% 12.3% 9.4% 1.6% 4.4% 6.0% 5.0% 7.4% 12.9% 15.8% 23.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% KFC Lotteria Domino Pizza Pizza Hut McDonalds Jolibee Burger King Popeyes I regularly go there I have been there before and would like to go again I have been there before but no longer use it I am aware of this and would like to go someday I am aware of this although I would not go there I have never heard of this brand
- 10. 好きなファーストフード店 77% 57% 30% 26% 20% 20% 13% 10% 55% 18% 8% 4% 7% 3% 2% 1% 2% KFC Lotteria Pizza Hut Domino Pizza Mc Donalds Jollibee Popeyes Burger King Others Stores that I have been in 12 month Most favorite Q. How do you like fast food? N=476 店舗数はロッテリアの方が多いものの、「最も好き」ではKFCに軍配
- 12. 好きなファーストブランドとその理由 Reasonabl e price Good taste of food Good taste of drink Variety of menu Shop atmosphere Good customer service Strong promotion Good delivery service Close to my place Good WIFI All2 43.0% 43.7% 21.2% 30.7% 20.5% 29.5% 34.0% 20.9% 37.4% 13.7% KFC (235) 42.6% 43.0% 20.9% 30.6% 18.7% 25.5% 34.5% 22.1% 39.1% 14.5% Lotteria (78) 56.4% 39.7% 29.5% 33.3% 24.4% 34.6% 38.5% 20.5% 44.9% 14.1% Pizza hut (33) 24.2% 51.5% 21.2% 39.4% 21.2% 48.5% 24.2% 24.2% 24.2% 12.1% Mcdonald (30) 20.0% 60.0% 16.7% 43.3% 36.7% 33.3% 13.3% 16.7% 6.7% 10.0% Lotteriaは価格及びロケーションで高評価。KFCは味、価格、ロケー ションのバランスが良い Q. What is the reasons for that? N=453
- 13. 調査概要 • Number of respondents: 476 • Male and female from 18 – 39 • Location: Ho Chi Minh City • Conducted on April, 2016 50.5% 49.5% Male Female 50.1% 49.9% 18 - 24 25 - 39
- 15. Who we are (1) – What is Q&Me Q&Me is the online market research services in Vietnam. Due to our online utilization and direct panels, we offer the researches in days with 1/3 of the traditional research company cost. Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
- 16. 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others Who we are (1) – Q&Me panelist Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas
- 17. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043 Q&Me is online market research provided by Asia Plus Inc.