The survey found that traditional Vietnamese food, fast food, and canned food were the most commonly consumed foods in Vietnam last month. Fried chicken, pizza, and hamburgers were the top choices for fast food. The majority of people chose fast food for its convenience and to save time. KFC, Lotteria, and Pizza Hut were the most well-known fast food brands, with KFC and Lotteria having the largest market shares. Most people were aware of the health risks of fast food but remained willing to try new brands.
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Vietnamese are often known for their diligence. Our survey proved that approximately half of Vietnamese workers take on some studies. How are their actual behaviors and method for their skill improvement? Q&Me market research looked into how Vietnam workers improve their skills
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
Vietnamese invests high for the education to their kids. Vietnamese GDP spending for education is high even compared with other Asean countries. Let us see what their kids learn and where the money goes
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Vietnamese's behavior toward using services in SpaDI Marketing
People choose to visit spa because it is more effective than home treatment and 60% go to spa at weekends, 40% at week days
Find more at: http://www.di-onlinesurvey.com/en/home-page/
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Vietnamese are often known for their diligence. Our survey proved that approximately half of Vietnamese workers take on some studies. How are their actual behaviors and method for their skill improvement? Q&Me market research looked into how Vietnam workers improve their skills
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
Vietnamese invests high for the education to their kids. Vietnamese GDP spending for education is high even compared with other Asean countries. Let us see what their kids learn and where the money goes
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Vietnamese's behavior toward using services in SpaDI Marketing
People choose to visit spa because it is more effective than home treatment and 60% go to spa at weekends, 40% at week days
Find more at: http://www.di-onlinesurvey.com/en/home-page/
- Only 57% of Vietnamese females do skin care, 31% make-ups for their beauty maintenance
- 53% pay attention to beauty without spending much money
- Higher income earners spend enough money on beauty
- Hair treatment (72%) and facial treatment (52%) are the most popular beauty services
- Price is the most important when choosing beauty services
Culling from a rich pool of proprietary research, Tyson Foods Inc.’s Eric LeBlanc illustrates the importance of connecting with consumers before they enter the grocery store – and while they’re deciding what to have for dinner. As important as the pre-shop connecting is, however, it’s execution in the store that determines success or failure. LeBlanc reveals the real cost of failing to address three key grocerant elements: product issues, staffing issues, and general issues, such as cleanliness, wait or product readiness.
Survey about the cooking information source among Vietnamese wives. The tie of the parents are very strong among Vietnamese but the trend of web community or Facebook is on the increase. Let us see our report of their cooking style and information source:
-68% of 20’s and 84% of 30’s cook every day
-30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
-Most rely on Vietnamese food for cooking
-Korean and Thai are the top 2 common international foods to cook
-Parents are the most important information source for cooking
-53% users use smart phone to get cooking info"
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Gannett's Grocery Consumer Survey aims to understand how consumers shop for groceries, measure the consumers interest in loyalty cards and grocery apps, and determine the current usage and interest in grocery delivery services. Gannett Grocery Business Summit took place in Phoenix, Arizona on March 22-23.
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
Study About Recent Uber-Grab Move in Southeast AsiaDI Marketing
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
Frequent promotion, Convenient/ save time and Convenient payment method are top 3 reasons for buying on e-commerce site
Find more at: http://di-onlinesurvey.com/
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Natural ingredients, No skin irritation, and Absorbance are top 3 concerns when choosing a facial moisturizer brand
Find more at: https://www.di-onlinesurvey.com
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
1. April 2015
STUDY ABOUT FAST FOOD USAGE OF
VIETNAMESE
BY DI-MARKETING (www.di-onlinesurvey.com)
2. 1
SCOPE OF WORK
The survey was conducted to study about fast food usage of
Vietnamese
Methodology: Online survey
Fieldwork time: 3 days (15/04/2015 to 18/04/2015)
Sample size: N = 1890
Target respondent: Male/Female, consumed fast food in past 1
month
Geography: Nationwide
3. 2
What is your age group?
N=1890
DEMOGRAPHIC INFORMATION
What is your gender?
What is your current living place? What is your current occupation?
5%
51%
22%
23%
Under 18
18-25
26-30
Over 30
33%
67%
Male
Female
1%
2%
2%
15%
21%
59%
Can Tho
Hai Phong
Da Nang
Ha Noi
Other
Ho Chi Minh
3%
4%
4%
5%
8%
10%
31%
35%
Job seeker/Retired
Factory Worker
Housewife
Others
Self-employed
Engineer/Doctor/Teacher
Office worker
Student
4. 3
TRADITIONAL FOOD (53%), FAST FOOD (50%) AND CANNED FOOD
(49%) ARE USED THE MOST IN VIETNAM
What kind of food did you eat last month ?
7%
18%
32%
38%
49%
50%
53%
Other
Korean noodles
Sushi
Vegetarian food
Canned food
Fastfood
Traditional food
Total
16%
15%
32%
24%
25%
33%
51%
Under 18
9%
16%
32%
39%
48%
51%
56%
18-25
5%
16%
30%
36%
51%
47%
51%
26-30
5%
25%
32%
41%
54%
52%
49%
Over 30
5. 4
FRIED CHICKEN (82%), PIZZA (68%) AND HAMBURGER (64%) ARE
TOP CHOICES OF FAST FOOD
What kind of fast food do you usually use?
4%
32%
34%
38%
64%
68%
82%
Other
Hotdog
Kebab
Pasta
Hamburger
Pizza
Fried chicken
Total
10%
28%
28%
24%
59%
52%
83%
Under 18
6%
28%
31%
35%
62%
64%
82%
18-25
2%
33%
38%
38%
69%
66%
84%
26-30
4%
38%
37%
48%
65%
81%
80%
Over 30
6. 5
“CONVENIENT AND SAVE TIME” IS THE MOST CHOSEN
REASON FOR USING FAST FOOD (74%)
Why do you like fast food?
38%
38%
47%
49%
55%
55%
57%
74%
Reasonable price
Famous brands
Have delivery services
Special flavor, different
from Vietnamese dishes
Frequently have discount
programs
Variety of food
Easy for hanging out with
friends
Convenient, save time
Total
41%
41%
34%
62%
55%
45%
52%
83%
Under 18
35%
35%
39%
44%
56%
56%
63%
71%
18-25
39%
34%
54%
46%
49%
56%
51%
77%
26-30
41%
48%
59%
61%
57%
55%
49%
77%
Over 30
7. 6
BBQ Chicken is quite popular in Hanoi
KFC, LOTTERIA AND PIZZA HUT ART THE MOST WELL-KNOWN
BRAND IN VIETNAM FAST FOOD INDUSTRY
Which brand do you know?
3%
6%
22%
28%
38%
40%
45%
49%
59%
68%
68%
76%
86%
90%
94%
Others
Sarpino
Subway
Al Fresco
Popeyes
Texas Chicken
BBQ Chicken
Pizza Inn
Domino
Jolibee
Burger King
Mc'Donald
Pizza Hut
Lotteria
KFC
Total
3%
6%
28%
33%
52%
53%
38%
60%
74%
79%
74%
83%
89%
93%
96%
Ho Chi Minh
3%
2%
14%
31%
14%
20%
78%
34%
42%
40%
66%
70%
84%
86%
94%
Hanoi
3%
6%
9%
12%
12%
14%
44%
26%
23%
52%
51%
62%
78%
84%
90%
Others
8. 7
MAJORITY PEOPLE KNOW FAST FOOD BRAND BY SEEING THE
STORES ON THE STREET (75%)
Why do you know these brands?
TVC is the most effective marketing channel to group of people under 18 (76%)
Distribution channel is very important since most people get to know a brand by seeing posters,
outdoor ads, stores chain on the street or at some big and famous trade centers
3%
33%
45%
46%
49%
58%
60%
73%
75%
Other
OOH ads
Web/forum ads
Facebook ads
Newspaper/Megazines
ads
TVC
Friends/ relatives
recommend
See the brand at the
trade centers' food-court
See the brand on the
street
Total
7%
17%
52%
41%
48%
76%
59%
69%
66%
Under 18
3%
30%
47%
45%
48%
53%
60%
75%
76%
18-25
3%
34%
45%
45%
47%
62%
59%
72%
77%
26-30
3%
43%
41%
48%
53%
62%
60%
70%
72%
Over 30
9. 8
LOTTERIA AND KFC ARE DOMINATING THE FAST FOOD INDUSTRY
IN VIETNAM
Which brand do you buy fast food the most?
KFC is the most well-known brand in Vietnam; however, Lotteria has the biggest number of
fans (35%)
1%
0%
0%
1%
1%
1%
1%
2%
2%
4%
4%
6%
8%
34%
35%
Others
Sarpino
Subway
BBQ Chicken
Pizza Inn
Popeyes
Texas Chicken
Al Fresco
Burger King
Jolibee
Domino
Mc'Donald
Pizza Hut
KFC
Lotteria
Total
1%
0%
0%
0%
1%
2%
2%
2%
2%
3%
6%
6%
8%
34%
34%
Ho Chi Minh
1%
0%
0%
3%
0%
0%
1%
4%
1%
1%
2%
9%
11%
29%
39%
Hanoi
1%
0%
0%
1%
1%
0%
0%
0%
3%
10%
0%
5%
6%
36%
38%
Others
10. 9
KFC AND LOTTERIA ARE THE MOST POPULAR BRANDS AND ALSO
HAVE BIGGEST MARKET SHARE IN THE INDUSTRY
94%
90%
86%
76%
68% 68%
59%
49%
45%
40% 38%
28%
22%
6%
3%
34% 35%
8% 6%
2% 4% 4%
1% 1% 1% 1% 2% 0% 0% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
N=937
Awareness Use
Which brand do you know?
Which brand do you buy fast food the most?
11. 10
KFC AND LOTTERIA LEAVE OTHER PLAYERS FAR BEHIND IN TERM
OF BRAND AWARENESS AND USAGE
Which brand do you know?
Which brand do you buy fast food the most?
KFC
Lotteria
Pizza Hut
Mc'Donald
Burger King
JolibeeDomino
Pizza Inn
BBQ Chicken
Texas Chicken
Usage
Awareness
Low
Low
High
High
12. 11
PEOPLE CHOOSE LOTTERIA BECAUSE OF ITS DISTRIBUTION
CHANNEL (63%), PROMOTION (59%) AND GOOD TASTE (56%)
Why do you choose fast food of this brand?
Lotteria
Are you satisfied with this brand?
17%
58%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Lotteria
N=330
Not satisfied at all
Not satisfied
Neutral
Satisfied
Totally satisfied
22%
32%
35%
35%
40%
42%
49%
55%
56%
59%
63%
Good decoration
Famous foreign brands
Good services
Many people eat foods of this brand
Friendly staffs
Diversified menu
Easy to gather with friends
Reasonable price
Good taste
Frequently have discount program
Have many stores so I can buy anywhere
N=330
13. 12
22%
37%
40%
42%
43%
43%
43%
45%
56%
58%
59%
Good decoration
Many people eat foods of this brand
Diversified menu
Famous foreign brands
Easy to gather with friends
Friendly staffs
Reasonable price
Good services
Frequently have discount program
Have many stores so I can buy anywhere
Good taste
N=315
GOOD TASTE (59%), DISTRIBUTION CHANNEL (58%) AND GOOD
PROMOTION (56%) ARE TOP REASONS FOR CHOOSING KFC
Why do you choose fast food of this brand?
Although KFC doesn’t have many frequent discount programs like Lotteria, its good taste is a
big bonus to gain the loyalty from the fans
KFC
Are you satisfied with this brand?
23%
59%
17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KFC
N=315
Not satisfied at all
Not satisfied
Neutral
Satisfied
Totally satisfied
14. 13
PIZZA HUT IS APPRICIATED BY TASTE OF FOOD (64%), GOOD
PLACE FOR GATHERING (55%) AND SERVICES (51%)
Why do you choose fast food of this brand?
Pizza Hut
Are you satisfied with this brand?
26%
63%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pizza Hut
N=76
Not satisfied at all
Not satisfied
Neutral
Satisfied
Totally satisfied
29%
33%
33%
36%
47%
47%
50%
50%
51%
55%
64%
Good decoration
Famous foreign brands
Many people eat foods of this brand
Reasonable price
Frequently have discount program
Have many stores so I can buy anywhere
Friendly staffs
Diversified menu
Good services
Easy to gather with friends
Good taste
N=76
15. 14
GOOD TASTE (81%) AND GOOD SERVICE (77%) AND GOOD PLACE
FOR GATHERING ARE REASONS FOR CHOOSING MC’DONALD
Why do you choose fast food of this brand?
Although Mc’Donald just entered Vietnam market recently, it gained a lot of love from
Vietnamese and being very popular these days
Mc’Donald
Are you satisfied with this brand?
61%
28%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mc'Donald
N=57
Not satisfied at all
Not satisfied
Neutral
Satisfied
Totally satisfied
67%
68%
68%
68%
70%
74%
74%
75%
75%
77%
81%
Reasonable price
Good decoration
Many people eat foods of this brand
Have many stores so I can buy anywhere
Frequently have discount program
Famous foreign brands
Diversified menu
Friendly staffs
Easy to gather with friends
Good services
Good taste
N=57
16. 15
Is there anything that makes you feel unsatisfied with this brand?
PRICE, UNDIVERSIFIED MENU AND BAD ATTITUDE OF STAFFS' ARE
REASONS MAKE PEOPLE ANNOYED ABOUT THE BRANDS
KFC Lotteria
40%
32%
5%
7%
8%
11%
14%
15%
17%
20%
Nothing makes me feel unsatisfied
Other
Ugly decoration
Bad services
Bad taste of food
The store doesn't have enough space for
gathering with friends
Don't have frequent discount program
Bad attitude from their staffs makes me
annoyed
Undiversified menu
Unreasonable price
N=315
38%
32%
3%
5%
5%
10%
12%
12%
15%
19%
Nothing makes me feel unsatisfied
Other
Bad services
Bad taste of food
Ugly decoration
The store doesn't have enough space for
gathering with friends
Don't have frequent discount program
Unreasonable price
Bad attitude from their staffs makes me
annoyed
Undiversified menu
N=330
17. 16
WHILE MC’DONALD IS COMPLAINT ABOUT THEIR PRICE (21%), PIZZA
HUT IS JUDGED BAD BECAUSE OF LESS PROMOTION PROGRAM (21%)
Mc’Donald Pizza Hut
Which makes you feel unsatisfied with this brand?
30%
54%
0%
0%
2%
2%
4%
5%
16%
21%
Nothing makes me feel unsatisfied
Other
Bad services
Ugly decoration
Bad taste of food
The store doesn't have enough space for
gathering with friends
Undiversified menu
Bad attitude from their staffs makes me
annoyed
Don't have frequent discount program
Unreasonable price
N=57
38%
22%
4%
5%
7%
8%
8%
11%
17%
21%
Nothing makes me feel unsatisfied
Other
Ugly decoration
Bad taste of food
Bad services
Bad attitude from their staffs makes me
annoyed
Undiversified menu
The store doesn't have enough space for
gathering with friends
Unreasonable price
Don't have frequent discount program
N=76
18. 17
50% PEOPLE USE FAST FOOD AT LEAST 2-3 TIMES/MONTH
How often do you use fast food?
3% 3% 3% 2% 5%
7% 7% 7% 7%
6%
15% 21% 13% 17%
17%
28% 24%
29% 28% 26%
22%
14%
22% 22% 21%
17%
14%
19% 18%
9%
7%
17%
4% 4%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 18 18-25 26-30 Over 30
N=937
Over 3 times/week
2-3 times/week
Once/week
2-3 times/ month
Once/month
2-3 months/once
Over 3 months/once
I don't remember
Surprisingly, nearly 1/5 people under 18 use fast food over 3 times/week
19. 18
How much on average do you pay for each time buying fast food ?
OVER A THIRD OF PEOPLE SPEND FROM $5 – $9.5 FOR EACH TIME
BUYING FAST FOOD
4%
16%
26%
36%
13%
3%
1%
2%
Under $2
From $2 - $3
From $3 - $5
From $5 - $9.5
From $9.5 - $14
From $14 - $24
Over $24
I don't remember
N=937
20. 19
2%
42%
43%
77%
Other
Call for delivery
Buy at the nearest store then take home
Buy at the nearest store and eat there
N=937
How do you buy fast food?
MAJORITY PEOPLE BUY FAST FOOD AND USE AT THE STORE
Location, space and decoration of stores would need to be considered carefully to attract more
people
21. 20
Do you know the harm of eating fast food?
ALTHOUGH 93% PEOPLE KNOW THE HARM OF USING FAST
FOOD AND OBESITY IS AWARE THE MOST
7%
93%
No
Yes
N=937
4%
32%
44%
48%
73%
94%
Other
Cancer
Diabetes
Gastrointestinal diseases
Cardiovascular disease
Obesity
N=870
If you choose "yes", which diseases do you know?
22. 21
2%
98%
No
Yes
N=937
Are you willing to try a new fast food brand?
EVEN MOST OF PEOPLE KNOW THE HARM OF FAST FOOD TO
THEIR HEALTH, THEY STILL WILLING TO TRY A NEW BRAND
23. 22
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992
24. 23
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654