India Workshops GlobalGiving September Series

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This is the Workshop presentation that Manmeet Mehta, Sr. Program Manager, GlobalGiving Foundation

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  • What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
  • PJ Staff Report. "Online Giving Grows." Philanthropy Journal. 21 Feb. 2011. <http://www.philanthropyjournal.org/news/online-giving-grows>.Steve MacLaughlin. "Blackbaud Index for November 2010." Philanthropy Journal. 18 Jan. 2011. http://www.nptrends.com/nonprofit-trends/blackbaud-index-for-november-2010.htm>.
  • Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.
  • India Workshops GlobalGiving September Series

    1. 1. Online fundraising workshop <br />India || September 2011<br />Manmeet Mehta, GlobalGiving<br />
    2. 2. 2<br />Agenda <br />Welcome and Introductions<br />About GlobalGiving <br />Online fundraising for non-profit organizations<br />Trends in giving, online fundraising<br />Expanding networks<br />Building and deepening donor relationships<br />Building an online fundraising strategy<br />Lunch<br />Joining the GlobalGiving community<br />Why GlobalGiving? <br />Due Diligence <br />$4000 dollars, 50 people and your project<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8. Online fundraising trends <br />Overall giving remained flat for the end of 2010 (it only grew at 0.3%), online giving rose by 8.7%. <br />34.5% Growth in Online Fundraising in 2010 <br />Large Non-profits: +8.3% <br />Medium Non-profits: +4.8% <br />Small Non-profits: +20.2%<br />1/3 of online giving occurs during October, November, and December <br />
    9. 9. this isn’t the story<br />
    10. 10. this is <br />
    11. 11.
    12. 12. mostly true<br />
    13. 13. human nature doesn’t change<br />human behaviordoes<br />
    14. 14. technology doesn’t make us social<br />
    15. 15. it influences our behaviors<br />
    16. 16. we build a personal brand<br />Source: David Armano<br />
    17. 17. our social circles expand <br />Source: David Armano<br />
    18. 18. relying on traditional institutions<br />Source: David Armano<br />
    19. 19. relying on each other <br />Your networks <br />You <br />Source: David Armano<br />
    20. 20.
    21. 21.
    22. 22. Mom<br />Dad<br />Best Friend<br />Cousin<br />Co-worker<br />Classmate<br />Pastor<br />Neighbor<br />Volunteer<br />Donor<br />Mom<br />Dad<br />Best Friend<br />Cousin<br />Co-worker<br />Classmate<br />Pastor<br />Neighbor<br />Volunteer<br />Donor<br />Mom<br />Dad<br />Best Friend<br />Cousin<br />Co-worker<br />Classmate<br />Pastor<br />Neighbor<br />Volunteer<br />Donor<br />Your network:<br />10<br />Mom<br />Dad<br />Best Friend<br />Cousin<br />Co-worker<br />Classmate<br />Pastor<br />Neighbor<br />Volunteer<br />Donor<br />
    23. 23.
    24. 24. tell a powerful story<br />specific<br />simple<br />
    25. 25.
    26. 26.
    27. 27. Online Giver Profile<br /><ul><li>Women and Men
    28. 28. Average 40 Years Old
    29. 29. Progressive
    30. 30. Affluent
    31. 31. Disaster Givers
    32. 32. Event Supporters
    33. 33. Last Minute Gift Givers</li></ul>- Source: Network for Good<br />Margaret Coughlin<br />Chief Marketing Officer<br />Robert DuBois<br />Marketing Associate<br />
    34. 34. Why will someone give to your organization?<br />Because you do something they believe in.<br />Because you asked them to.<br />Because someone else asked them to.<br />Because they trust you.<br />
    35. 35. [potential]<br />growth <br />
    36. 36. website<br />
    37. 37.
    38. 38.
    39. 39. Calendar activity<br />
    40. 40. Joining GlobalGiving<br />
    41. 41.
    42. 42. headquarters<br />countries with projects<br />
    43. 43. Our Corporate Partners<br />
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53. Thank You!<br />Manmeet Mehta<br />Sr. Program Manager<br />GlobalGiving Foundation<br />001-202-232-5784<br />mmehta@globalgiving.org<br />Manmeet.mehta (skype)<br />@manmeetmehta (twitter)<br />
    54. 54. Resources<br />Social Media Revolution<br />NameChk – find out if your org name is registered<br />Social Media ROI – how to justify what you’re doing<br />Facebook Page Best Practices – by Zoetica<br />So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter<br />How Charities are Finding the Good with Facebook Fanpages(case studies)<br />Facebook Bestpractices for Nonprofits (beyond the basics)<br />26 Slideshareson Social Media for Nonprofits<br />10 Facebook resources for nonprofits<br />Social Media Starter Kit – by AARP<br />Mashable’s Social Media Page<br />

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