What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
PJ Staff Report. "Online Giving Grows." Philanthropy Journal. 21 Feb. 2011. <http://www.philanthropyjournal.org/news/online-giving-grows>.Steve MacLaughlin. "Blackbaud Index for November 2010." Philanthropy Journal. 18 Jan. 2011. http://www.nptrends.com/nonprofit-trends/blackbaud-index-for-november-2010.htm>.
Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.
Online fundraising trends <br />Overall giving remained flat for the end of 2010 (it only grew at 0.3%), online giving rose by 8.7%. <br />34.5% Growth in Online Fundraising in 2010 <br />Large Non-profits: +8.3% <br />Medium Non-profits: +4.8% <br />Small Non-profits: +20.2%<br />1/3 of online giving occurs during October, November, and December <br />
Last Minute Gift Givers</li></ul>- Source: Network for Good<br />Margaret Coughlin<br />Chief Marketing Officer<br />Robert DuBois<br />Marketing Associate<br />
Why will someone give to your organization?<br />Because you do something they believe in.<br />Because you asked them to.<br />Because someone else asked them to.<br />Because they trust you.<br />
Resources<br />Social Media Revolution<br />NameChk – find out if your org name is registered<br />Social Media ROI – how to justify what you’re doing<br />Facebook Page Best Practices – by Zoetica<br />So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter<br />How Charities are Finding the Good with Facebook Fanpages(case studies)<br />Facebook Bestpractices for Nonprofits (beyond the basics)<br />26 Slideshareson Social Media for Nonprofits<br />10 Facebook resources for nonprofits<br />Social Media Starter Kit – by AARP<br />Mashable’s Social Media Page<br />